Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponsor, Spotify was part of the three-day experience, educating and entertaining attendees with a panel session, live podcast episodes, and more.
Top creators reveal how video podcasts help them grow We kicked things off at VidCon with our panel discussion Press Play: Turning Views into Fandoms on Spotify. Moderated by Publish Press writer Hannah Doyle, and featuring Spotify Head of Podcast Product Maya Prohovnik, Sad Boyz host Jarvis Johnson, and The Unplanned Podcast's Matt & Abby, the conversation offered an inside look at the positive impact of video podcasts on the platform, from audience growth to revenue streams.
It's undeniable the appetite consumers have for video, Maya said during the discussion. Video has roughly doubled the size of the podcast industry, and I think that's really exciting for creators because it means you can reach way more people.
Jarvis added that the appeal of video podcasts on Spotify is that they offer more ways to reach new viewers.
Spotify bringing video to podcasts democratizes [the user experience across formats] by adding more ways for people to get [creator content] on the platform of their choosing, he said. It's another reason for us to jump at the opportunity.
Meanwhile, Abby offered her insights on video podcasting-not just as a creator, but how she connects with her favorite shows as a fan.
[When I'm watching video podcasts] as a consumer, I'm like Oh my gosh!' she said. I've laughed, and I've seen [hosts] cry. It's a great aspect of video.
Spotify presents the Podcast Theater at VidCon 2025 In addition to the panel session, we invited a number of creators to our Podcast Theater so they could record live episodes of their shows. VidCon attendees were able to sit in on recording sessions for Dropouts, No Filter With Zack Peter, The Unplanned Podcast with Matt & Abby, Much To Discuss !, Created with Jon Youshaei, and more.
With another successful VidCon in the books, Spotify remains committed to building a sustainable ecosystem where creators can thrive. Whether it's helping creators grow their audiences with new resources and programs or giving fans ways to connect with their favorite shows on a deeper level with new features, we're excited for the future of video podcasts on Spotify.
Learn more about video podcasts at Spotify for Creators.
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Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponsor, Spotify was part of the three-day experience, educating and entertaining attendees with a panel session, live podcast episodes, and more. 
