Sony Pixel Power calrec Sony

HIFI Project Launches New York; Adds New EP Andrea Minze & Composer Robert Di Pietro

26/11/2013

Guided by a start small; build big philosophy -- HiFi Project's Partners' Creative Director Paul Robb and Executive Producers Birgit Roberts and Jack Bradley, with over 20 years in the commercial music industry -- have expanded their boutique Santa Monica shop into a bicoastal powerhouse, introducing a brand new studio in New York City.

The New York team of HiFi Project: (from left): new EP Andrea Minze, EP/Partner Jack Bradley, Composer Robert Di Pietro.

We started in Los Angeles because that was where we were at the time, says Robb. That was where we wanted to sink our roots. But we've always had our eyes on other large markets. It is important to us, however, that we grow in a way that fully supports the long-term health of the company. More importantly, in a way that lends itself to garnering the highest quality talent available. We had a plan. We wanted to grow smartly, not just quickly. By adding East Coast partner Jack Bradley, and then pausing to set up a second shop in Minneapolis, we feel we now have the momentum necessary to take on the advertising mecca of Manhattan.

HiFi's first item of business in New York was devising the dream team to handle all facets of production in the big apple. Enter Andrea Minze. Previously the Head of Creative/Music Supervisor at Tonic Music in London, following a seven-year stint as agency creative at GSD&M, Andrea brings a unique set of expertise to the role of Executive Producer. She has worked on projects with notable recording artists like Alabama Shakes, Johnny Jewel, SBTRKT, and The Rolling Stones, on the one hand; and notable brands like BMW, AT&T, Nike, Dior, Axe, Dell, Kohler, Bacardi, and VW on the other.

Jack and I were both agency producers before jumping into the music world, explains Roberts. Our similar backgrounds, our common understanding of how commercial production works, was the first thing that drew us to Andrea. When you look at what she has accomplished as a music supervisor and producer, and you speak to her about her belief in music, building relationships and how it all has the power to push us beyond the status quo; there is no question she is the perfect fit to help lead this team.

Minze feels equally as fortunate for the opportunity to help put HiFi NY on the map: I met Birgit on my very last production as a copywriter in advertising. We hit it off immediately. Fast-forward a few years and I was lucky enough to meet the rest of the team, and I knew it would be a great fit. It's not every day you get the chance to mind-meld with such an amazingly talented and kind group of people. And bringing the brand to NYC was a total no-brainer for me.

The other half of the dream team is the tremendously accomplished composer and multi-instrumentalist, Robert Di Pietro. DP, as he is probably better known, has shared the stage and recorded with big name artists like Norah Jones, Josh Rouse, Jesse Harris, Elysian Fields, Ursa Minor, and Vanessa Carlton, among many others. He has performed on Letterman, Leno, Conan, The Today Show and Live From Abbey Road. He made an appearance in Seth MacFarlane's TED and helped score Matthew Barney's cult classic Cremaster 4. He has composed music on national campaigns for Best Buy, Mazda, Chevy, Tropicana, Wendy's, Macy's, and many others.

Robert is the whole package, notes Roberts. He knows music like the back of his hand, he understands the crossover of art & commerce, and is a total joy to be around. He plays everything with expert precision, and focuses all of himself on the craft of sonic storytelling. He has a strong footing in the New York music scene, too, hailing from Williamsburg and continually playing out with some of the city's best. We feel incredibly lucky to have him bringing all of that to our table, daily.

I'm someone who has always been inspired by doing a lot of different things at once, says DP. Being part of HiFi has already given me the opportunity to work on a series of great projects that have challenged me. I feel very fortunate to call this -- creating just the right music for just the right story -- my job.

Hitting the ground running, Hi Fi New York's music can already be heard on campaigns for Saatchi, JWT, Digitas, Havas, McGarryBowen, McCann and more.

http://www.hifiproject.com

###
LINK: http://news.creativecow.net/story/873728...
See more stories from creativecow

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

10/05/2025

The National Film and Video Foundation Members of the Appeal Review Committee Call is Open

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

10/05/2025

Samsung Ads Debuts the Samsung Television Network

NEW YORK During the IAB NewFronts 2025, Samsung Ads announced the debut of STN, the Samsung Television Network, a FAST channel with live content that will be av...

10/05/2025

TMobile Demo Sets a 5G Uplink Record

SEATTLE T-Mobile has announced that it set a new uplink speed record of 550 Mbps in sub-6 GHz spectrum using cutting-edge 5G Advanced tech....

10/05/2025

22 Republican U.S. Senators Urge FCC to Modernize Ownership Rules

WASHINGTON Twenty-two U.S. Senators have sent a letter to Federal Communications Commission chair Brendan Carr urging him to modernize ownership caps that are...

10/05/2025

Meet Graduates from Berklees Class of 2025

Meet Graduates from Berklees Class of 2025 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...

09/05/2025

Journalism Under Gender Apartheid: An Interview with Malala Yousafzai and Zahra Joya

At the Frontline Club in London, a venue long associated with media freedom and ...

09/05/2025

Spotify Data Reveals Eurovision 2025 Fan Favorites, With Sweden's KAJ Leading the Pack

As excitement builds for the annual Eurovision Song Contest, Spotify data offers...

09/05/2025

The National Film and Video Foundation Marketing and Distribution Advisory Panel Call.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/05/2025

The Future of Consumer Engagement

In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...

09/05/2025

Netflix to Rollout New More Flexible UI Starting May 19

LOS GATOS, Calif. Netflix has announced that starting May 19 it will begin rolling out a major upgrade to its user interface and the TV experience it offers str...

09/05/2025

Iger: Pay TV Subs to Get Upcoming ESPN DTC App

The Walt Disney Co. CEO Bob Iger told analysts the direct-to-consumer ESPN app often referred to as ESPN Flagship will be available to the linear channel'...

09/05/2025

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de Msica

Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...

09/05/2025

Wooden Camera Launches Accessories for the Blackmagic URS...

Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...

09/05/2025

LYNX Technik Expands Series 5000 Platform with New 12G-SD...

LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...

09/05/2025

Pebble migrates ON TV to new technology platform

Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...

09/05/2025

NUGEN Audio Unveils DialogCheck Speech Intelligibility So...

NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...

09/05/2025

Disguise to Showcase Turnkey Solutions at Middle Easts To...

Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...

09/05/2025

CVP Brings Cutting-Edge Broadcast Live Production and Stu...

CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...

09/05/2025

Mediagenix and White Peaks Solutions Team Up to Power Sha...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...

09/05/2025

SportsEngine Play Extends Award-Winning Collaboration Wit...

SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...

09/05/2025

TOD by beIN goes live with Friend MTS to tackle piracy in...

Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...

09/05/2025

ZEISS Demos One-Click Virtual Lens Tech for VFX and Compo...

ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...

09/05/2025

Cerberus Tech at MPTS Unifying Cloud and On-Premises Cont...

At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...

09/05/2025

Warren Thomas Named Vice President and General Counsel of Capitol Broadcasting Company

Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...

09/05/2025

Harvard Taps Studio Technologies for Sports Telecasts

CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...

09/05/2025

ITN, Magnite Launch Programmatic Solution for Local Linear TV

NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...

09/05/2025

Nugen Audio Unveils DialogCheck Speech Intelligibility Software

LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...

09/05/2025

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution

AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution Brie Clayton May 8, 2025 0 Comments When working remotely on broadcas...

09/05/2025

What do they teach in an Advanced Adobe After Effects Course?

What do they teach in an Advanced Adobe After Effects Course? Roland Kahlenberg May 8, 2025 0 Comments There aren't many advanced After Effects co...

09/05/2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025

Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025 Brie Clayton May 8, 2025 0 Comments Trevor Morgan, COO of OpenDrives, shares how the co...

09/05/2025

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates

Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...

09/05/2025

MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational Strings in Second Season on Roku

MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational ...

09/05/2025

LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend

LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend PVF's broadcast coverage has risen 350% from its debut season By Mark J Burn...

09/05/2025

Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive Live Esports Productions

Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive L...

09/05/2025

With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Coverage Yet

With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Covera...

09/05/2025

Sky Original documentary The Girl Who Caught a Killer to air on Sky and streaming service NOW on 25 May

Friday 9 May 2025 Download images HERE Episodes are available on Sky Media Vil...

09/05/2025

SO JI-SUB Returns With Cold and Intense Noir Action Series Mercy For None', Premiering June 6

Back to All News SO JI-SUB Returns With Cold and Intense Noir Action Series Me...

09/05/2025

Netflix Announces Our First-Ever Nordic Medical Drama Starring Sara Khorami in the Lead Role

Back to All News Netflix Announces Our First-Ever Nordic Medical Drama Starring...

09/05/2025

Marquis launches Postflux for Pro Tools' audio production management software

New beta programme for Avid Pro Tools users provides versioned backup/archive M...

09/05/2025

RT Statement: Eurovision Song Contest 2025

Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...

09/05/2025

Tom Brady, Nadine Coyle, Joe Duffy and EMMY among guests on this week's Late Late Show season finale

Here is your host, Patrick Kielty! In the season finale of The Late Late Show, ...

09/05/2025

My Eurovision Party 2025 - join in on the fun with RT Kids and Marty Whelan avatar!

My Eurovision Party 2025 - join in on the fun with RT Kids! Eurovision launche...

08/05/2025

What to Watch: 6 Sundance Institute-Supported Films by Filipino Directors

A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...

08/05/2025

Expected weak market dynamics weigh on business development in the first three months 2025

As expected, continued weak demand from key sales markets and declining economic...

08/05/2025

BBC announces Agatha Christie's Endless Night, adapted by Sarah Phelps

A new three-part series is coming to BBC iPlayer and BBC One (Image: The Christie Archive Trust) The BBC has announced Agatha Christie's Endless Night, a...

08/05/2025

Managing the Mission: Teaching Technique to C3ISR Operators

For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...

08/05/2025

Cable Industry Backs Broadcasters' Move to Software-Based EAS

The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...

08/05/2025

CTA Tells FCC: Dont Mandate ATSC 3.0 Tuners

WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...

08/05/2025

TAG Video Systems Appoints Paul Maroni as Vice President...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...