South Korean experiential technology to feature at five Nu Metro cinemas

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South Korean experiential technology to feature at five Nu Metro cinemas --

Tue, 07 Jul 2015 09:49

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In 2015 Nu Metro Cinemas will add South Koreas CJ 4D technologies to movie theatres at the V&A Waterfront in Cape Town and The Pavilion in Durban while three other sites are in the planning process. The 4DPlex technology offers audiences a multi-sensory experience with effects including movement, vibration, lighting, environmental and scent.

4DX continues to outdeliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent, said Byung Hwan Choi, CEO of CJ 4DPLEX. Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow.

Additional features recently introduced by Nu Metro Cinemas include Scene Xtreme which features Dolby Atmos/Auro 11.1 sound, RealD s new PWS screens, world- class digital 3D technology as well as 4K Ultra High Definition projection and Scene VIP adding luxurious, recliner seating, a VIP lounge/bar and an la carte menu to the cinema experience at select locations.

Nu Metro Cinemas is very excited to open the first ever 4DX cinemas for Africa. It is a strategic move, fitting our commitment to supplying customers with a fully immersive cinema experience, utilising the best, most up-to-date world-class technology, stated Nitesh Matai, Nu Metro Cinemas marketing executive. 4DX fulfills those expectations as the new 4D cinemas will involve all five senses for consumers to enjoy a cinema outing like nothing else they ve seen, heard, or felt before. With the introduction of 4DX, Nu Metro Cinemas now joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in this ground-breaking format.

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