Sony Pixel Power calrec Sony

Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023

28/08/2023

28 August 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023

Dolby Atmos FlexConnect, a first coming to TCL TVs in 2024, is setting a new benchmark for TV sound

png

San Francisco, August 28, 2023 - Today, Dolby Laboratories, a leader in immersive entertainment experiences, unveiled its latest innovation in immersive audio - Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.

Dolby Atmos FlexConnect is a new feature that seamlessly pairs together a TV's sound system with accessory wireless speakers to unlock a more extensive and immersive Dolby Atmos sound experience. It then intelligently optimizes the sound for any room layout and speaker setup, transforming any seat into the best seat in the house. TCL will also launch a line of accessory wireless speakers designed to complement its upcoming lineup of TVs with Dolby Atmos FlexConnect.

Consumers shouldn't have to move their furniture to experience better audio, but rather audio should adapt to them, said John Couling, Senior Vice President, Entertainment, Dolby Laboratories. Dolby Atmos FlexConnect is an entirely new category of experience that offers consumers the freedom and flexibility to choose how they want to arrange their devices while still getting a great immersive Dolby Atmos experience.

We are very proud to take a significant step forward on the future of immersive audio with our latest partnership with Dolby. Delivering great experiences for our customers is at the forefront of what we do, said Fr d ric Langin, Chief Commercial Officer, TCL Europe. With Dolby Atmos FlexConnect, users can unlock incredible immersive sound no matter how they arrange their audio devices. We can't wait to introduce the world to this new tailored sound experience with our upcoming lineup of TVs and accessory wireless speakers.

Unlock the freedom to place each speaker anywhere you choose

Consumers want the best audio possible out of their sound system, but some rooms are too small or too big to place speakers in their optimal position, while others have a unique layout that limits where devices can be placed, such as the location of power outlets or furniture arrangements. Not all consumers want to trade aesthetic appeal for sound performance. And unless calibrated properly, sound systems will assume the speakers are set in reference locations.

Dolby Atmos FlexConnect unlocks the freedom to place one or more wireless speakers anywhere in a room without having to worry about whether they are placed perfectly. The solution is also easily adaptable when more device types are added, which will allow TCL and other manufacturers to innovate with how they bring together different device combinations and form factors to meet the needs of their consumers.

The system then intelligently combines each accessory device with the TV's speakers to unlock the best sound performance and deliver a Dolby Atmos sound experience tailored to their home. With Dolby Atmos FlexConnect, listeners will be drawn deeper into their favorite entertainment, fully immersing them in sound through the simplicity of their TV's sound system and complementing speakers.

The benefits of Dolby Atmos FlexConnect include:

Elevate an already immersive Dolby Atmos experience - Dolby Atmos takes entertainment to the next level, immersing audiences in astonishing, multi-dimensional sound. With Dolby Atmos FlexConnect, consumers can unlock the ability to add accessory wireless speakers to their Dolby Atmos-enabled TV to elevate their system's audio performance one step further.

Incredible audio with any speaker placement - Gain the flexibility to place speakers anywhere its convenient and make the best use of room dimensions, power outlet locations, and furniture arrangements as desired without compromising audio quality.

Simple setup - Setup is simple and fast, requiring no additional equipment or cables. Dolby acoustic mapping leverages microphones in the TV to locate each wireless speaker in the room, calibrating the system automatically to ensure optimal audio performance.

Dynamic audio balancing - Audio is intelligently spread from the TV speakers to each wireless speakers, dynamically optimizing the sound signal based on the capabilities and location of all available speakers. This allows the sound image to be adjusted to ensure listeners are always enjoying best-in-class performance.

Dolby and TCL will be showcasing Dolby Atmos FlexConnect at IFA, which will be powered by MediaTek's Pentonic Smart TV series chipset.



To discover more about the collaboration between Dolby and TCL, watch TCL's 2023 Global Flagship Product Launch on August 29th at 14:00 CEST (or GMT 2) on YouTube (@TCLElectronics).

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Copy link https://news.dolby.com/en-WW/229164-dolby-unveils-new-dolby-atmos-innovation-coming-to-tcl-tvs-ahead-of-ifa-2023

Related topics

Dolby Atmos

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.co
LINK: https://news.dolby.com/en-WW/229164-dolby-unveils-new-dolby-atmos-inno...
See more stories from dolby

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

29/05/2024

SWR moves to software playout with integrated Pixel Power solution from Rohde & Schwarz

SWR moves to software playout with integrated Pixel Power solution from Rohde & ...

28/05/2024

AI and Disinformation in Taiwan's 2024 Election

This is a summary of the report commissioned by Thomson on AI Disinformation Attacks during Taiwans 2024 Presidential Elections, written by Professor Chen-ling ...

28/05/2024

In A Violent Nature: Festivalgoers Look Through the Eyes of a Murderer

PARK CITY, UTAH - JANUARY 22: Chris Nash attends the 2024 Sundance Film Festival In A Violent Nature premiere at the Library Center Theatre on January 22, 202...

28/05/2024

Aerojet Rocketdyne Expanding Huntsville Operations to Increase Solid Rocket Motor Deliveries

Aerojet Rocketdyne's Advanced Manufacturing Facility opened in 2019. The com...

28/05/2024

France Tlvisions Upgrades to Grass Valley Kaleido-IP Video Multiviewer to Support its Upcoming SMPTE-2110 Live UHD/3G Broadcast Transition

MONTREAL, CANADA -May 28, 2024 - Grass Valley , the leading innovator for live p...

28/05/2024

How Will Venu Sports Impact Pay-TV Subscriptions?

NEW ROCHELLE, NY Venu Sports, the new sports streaming bundle from Disney, Fox and WBD expected to launch later this year, could attract more than 4 in 10 sport...

28/05/2024

Tucson TV Stations Launch NextGen TV Service

TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....

28/05/2024

WSC Sports Unveils Trio Of AI-Driven Content Solutions

TEL AVIV, Israel WSC Sports has introduced three additions to its product portfolio for sports ecosystem companies that address content management, creation and...

28/05/2024

Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands

Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands Brie Clayton May 28, 2024 0 Comments Remote markerless through-the-le...

28/05/2024

Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio

Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio Brie Clayton May 28, 2024 0 Comments Blackmagic Design today announced...

28/05/2024

Profoto enters the cinema market with L1600D

Profoto enters the cinema market with L1600D Brie Clayton May 28, 2024 0 Comments Profoto enters the cinema market with uncompromising speed of use an...

28/05/2024

After Effects cameras and Unreal Engine

After Effects cameras and Unreal Engine Graham Quince May 28, 2024 0 Comments Welcome to my series on learning Unreal Engine for video production, esp...

28/05/2024

Apple Motion: Understanding Fixed Resolution

Apple Motion: Understanding Fixed Resolution Simon Ubsdell May 28, 2024 0 Comments An overview of this tricky but important topic which can hit you wi...

28/05/2024

OBS Taps Alibaba Cloud for AI-Enhanced MultiCamera Replays at Paris 2024

LONDON Olympic Broadcasting Services recently tested AI-enhanced multcamera replay tech from Alibaba Cloud at the Olympic Qualifier Series in Shanghai in prepar...

28/05/2024

Dune Part 2 and Avatar colourists to take part in DaVinci Resolve Live Tour

The events are for filmmakers, editors, colourists, and visual effects artists, whether theyre beginners and experienced users By Jenny Priestley Published: ...

28/05/2024

Meet the head of sound

1185 Films Mark Hodgkin explains his journey from studying classic guitar and piano to working on the sound of TV adverts, films and documentaries By TVBEurope...

28/05/2024

Alfalite presents its LED displays at InfoComm 2024

Alfalite, the European LED display manufacturer, returns for the second consecutive year to InfoComm with its LED displays for the rental, fixed installation an...

28/05/2024

Leader Electronics Corporation Appoints AV Group Technolo...

Leader Electronics Corporation, globally active innovator of broadcast-quality test and measurement instrumentation, announces the appointment of Sydney-based A...

28/05/2024

Advanced 3D qualifier in DaVinci Resolve

Advanced 3D qualifier in DaVinci Resolve Kasia Jarco May 27, 2024 0 Comments In today's advanced tutorial, I want to show you how and why to use 3...

28/05/2024

Deadline Approaching for 2024 Emerging Leaders Intern Program

Applications for CBC & Leadership Triangle Due May 31 Only a few days remain for HBCU students in the Triangle to apply for the 2024 Emerging Leadership Intern...

28/05/2024

VEON Progresses with Asset-Light Strategy, Reaches Agreement to Sell Stake in TNS+ in Kazakhstan

28 May 2024 VEON Progresses with Asset-Light Strategy, Reaches Agreement to Sel...

28/05/2024

Analytics and Powering Next-Generation Consumption Experiences: A Conversation With ESPN's Allison Loucks

Analytics and Powering Next-Generation Consumption Experiences: A Conversation W...

28/05/2024

Live From London: Buzz 16 Tackles Production Duties for TNT Sports' EPCR Finals Host Coverage

Live from London: Buzz 16 tackles production duties for TNT Sports' EPCR fin...

28/05/2024

Live From London: EPCR Takes Over Tottenham Hotspur Stadium for European Rugby Finals Weekend

Live from London: EPCR takes over Tottenham Hotspur Stadium for European rugby f...

28/05/2024

Advance Step: Gen AI, Data and Coud on the Radar for British Basketball League as Production Transformation Continues

Advance step: Gen AI, data and cloud on the radar for British Basketball League ...

28/05/2024

AWS's Andrew Reich on Recent Developments in the Cloud, Helping Sports Clients Adjust to Industry-Wide Changes

AWS's Andrew Reich on Recent Developments in the Cloud, Helping Sports Clien...

28/05/2024

Riedel Bolero Empowers Student Production Excellence at Orange County School of the Arts

Wuppertal May 28, 2024 Riedel Bolero Empowers Student Production Excellence at...

28/05/2024

Bridgerton' Continues Its Reign; Atlas' Debuts at #1

Back to All News Bridgerton' Continues Its Reign; Atlas' Debuts at #1 Entertainment 28 May 2024 Global Link copied to clipboard Dearest Gentle R...

28/05/2024

Micro LED Panels and AlfaArt Combine the Best Digital Art with the Latest LED Display Technology in Easy-to-Use Solution

FOR-A Highlights Turnkey LED Video Wall System from Strategic Partner Alfalite a...

28/05/2024

2024-05-28

The Apple Hearing Study is sharing new insights on tinnitus in one of the largest surveys to date....

28/05/2024

Apantac Best of Show 2024 at NAB

Apantac Best of Show 2024 at NABApantac Best of Show 2024 at NAB Beaverton, Oregon, USA - May 22, 2024, - We are pleased to announce that our product OG-HDR-UDX...

28/05/2024

Thales' FlytEDGE digitally remasters the inflight entertainment experience

Facebook Twitter LinkedIn Live personalization for a journey filled with unique experiences Instantly stream favorites and never miss a beat, continue wa...

28/05/2024

AI-backbone for FCAS operational

AI-backbone for FCAS operational The HIS consortium and partners provide BAAINBw and industry with a cross-sectional AI development platform for FCAS (AI-back...

27/05/2024

Experience inspiration. Master challenges. With SIGRAFLEX and SIGRAFINE at ACHEMA 2024

It will soon be that time again: ACHEMA, the worlds most important trade show fo...

27/05/2024

How L3Harris Evolved into Canada's Trusted Tanker Aircraft In-Service Support Provider

L3Harris has been maintaining Canada's CC-150 Polaris fleet for over a decad...

27/05/2024

Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVinci Resolve Studio

Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVin...

27/05/2024

Bridge Technologies Introduce StreamOverview to the VB330

Bridge Technologies Introduce StreamOverview to the VB330 Brie Clayton May 27, 2024 0 Comments Single page diagnostics overview gives first-line engin...

27/05/2024

Intelligent Video Effects from Film Impact

Intelligent Video Effects from Film Impact Colin Smith May 27, 2024 0 Comments Take an incredible trip though the many unbelievable transitions from F...

27/05/2024

Midwest Regional Broadcasters Clinic Announces Agenda

The Midwest Regional Broadcasters Clinic (MRBC) announced its agenda for the clinic being held Tuesday, Sept. 10, and Wednesday, Sept. 11, in Middleton, Wis....

27/05/2024

NVIDIA Scoops Up Wins at COMPUTEX Best Choice Awards

Building on more than a dozen years of stacking wins at the COMPUTEX trade show's annual Best Choice Awards, NVIDIA was today honored with BCAs for its late...

27/05/2024

Live From NCAA Men's Lacrosse National Championship: ESPN Travels Down I-95 to Familiar Lincoln Financial Field

Live From NCAA Men's Lacrosse National Championship: ESPN Travels Down I-95 ...

27/05/2024

Rohde & Schwarz presents its solutions for next generation wide bandgap device test and debug at PCIM Europe

Rohde & Schwarz presents its solutions for next generation wide bandgap device t...

27/05/2024

Hierarchy' Trailer Teases a Dark Scandal and Social Upheaval at Jooshin High School

Back to All News Hierarchy' Trailer Teases a Dark Scandal and Social Uphea...

27/05/2024

SKY Perfect JSAT selects Thales Alenia Space to build a new cutting-edge software-defined satellite JSAT-31

Facebook Twitter LinkedIn Tokyo / Cannes, May 27th 2024 - Asia's large...

26/05/2024

Vizrt to showcase state-of-the-art proAV solutions at Inf...

Vizrt, the leader in real-time graphics and live production solutions for content creators, will be present at InfoComm for the first time since unifying with N...

26/05/2024

Alfredo Valdes Named Noticiero Telemundo Arizona' Meteorologist

Alfredo Valdes has been named meteorologist for Noticiero Telemundo Arizona weekday morning newscasts, which run on KTAZ Phoenix and KHRR Tucson. Both stations ...

26/05/2024

Paramount, Charter Reach Carriage Deal That Includes Linear Networks, TV Stations and Streaming Services

Paramount Global and Charter Communications said they reached a new carriage agr...

26/05/2024

Daytime Emmys To Again Be Hosted by ET's Kevin Frazier, Nischelle Turner

Entertainment Tonight's Kevin Frazier and Nischelle Turner are returning to host the 51st annual Daytime Emmys, CBS and the National Academy of Television A...