August 28 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023
Dolby Atmos FlexConnect, a first coming to TCL TVs in 2024, is setting a new benchmark for TV sound
png
San Francisco, August 28, 2023 - Today, Dolby Laboratories, a leader in immersive entertainment experiences, unveiled its latest innovation in immersive audio - Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
Dolby Atmos FlexConnect is a new feature that seamlessly pairs together a TV's sound system with accessory wireless speakers to unlock a more extensive and immersive Dolby Atmos sound experience. It then intelligently optimizes the sound for any room layout and speaker setup, transforming any seat into the best seat in the house. TCL will also launch a line of accessory wireless speakers designed to complement its upcoming lineup of TVs with Dolby Atmos FlexConnect.
Consumers shouldn't have to move their furniture to experience better audio, but rather audio should adapt to them, said John Couling, Senior Vice President, Entertainment, Dolby Laboratories. Dolby Atmos FlexConnect is an entirely new category of experience that offers consumers the freedom and flexibility to choose how they want to arrange their devices while still getting a great immersive Dolby Atmos experience.
We are very proud to take a significant step forward on the future of immersive audio with our latest partnership with Dolby. Delivering great experiences for our customers is at the forefront of what we do, said Fr d ric Langin, Chief Commercial Officer, TCL Europe. With Dolby Atmos FlexConnect, users can unlock incredible immersive sound no matter how they arrange their audio devices. We can't wait to introduce the world to this new tailored sound experience with our upcoming lineup of TVs and accessory wireless speakers.
Unlock the freedom to place each speaker anywhere you choose
Consumers want the best audio possible out of their sound system, but some rooms are too small or too big to place speakers in their optimal position, while others have a unique layout that limits where devices can be placed, such as the location of power outlets or furniture arrangements. Not all consumers want to trade aesthetic appeal for sound performance. And unless calibrated properly, sound systems will assume the speakers are set in reference locations.
Dolby Atmos FlexConnect unlocks the freedom to place one or more wireless speakers anywhere in a room without having to worry about whether they are placed perfectly. The solution is also easily adaptable when more device types are added, which will allow TCL and other manufacturers to innovate with how they bring together different device combinations and form factors to meet the needs of their consumers.
The system then intelligently combines each accessory device with the TV's speakers to unlock the best sound performance and deliver a Dolby Atmos sound experience tailored to their home. With Dolby Atmos FlexConnect, listeners will be drawn deeper into their favorite entertainment, fully immersing them in sound through the simplicity of their TV's sound system and complementing speakers.
The benefits of Dolby Atmos FlexConnect include:
Elevate an already immersive Dolby Atmos experience - Dolby Atmos takes entertainment to the next level, immersing audiences in astonishing, multi-dimensional sound. With Dolby Atmos FlexConnect, consumers can unlock the ability to add accessory wireless speakers to their Dolby Atmos-enabled TV to elevate their system's audio performance one step further.
Incredible audio with any speaker placement - Gain the flexibility to place speakers anywhere its convenient and make the best use of room dimensions, power outlet locations, and furniture arrangements as desired without compromising audio quality.
Simple setup - Setup is simple and fast, requiring no additional equipment or cables. Dolby acoustic mapping leverages microphones in the TV to locate each wireless speaker in the room, calibrating the system automatically to ensure optimal audio performance.
Dynamic audio balancing - Audio is intelligently spread from the TV speakers to each wireless speakers, dynamically optimizing the sound signal based on the capabilities and location of all available speakers. This allows the sound image to be adjusted to ensure listeners are always enjoying best-in-class performance.
Dolby and TCL will be showcasing Dolby Atmos FlexConnect at IFA, which will be powered by MediaTek's Pentonic Smart TV series chipset.
To discover more about the collaboration between Dolby and TCL, watch TCL's 2023 Global Flagship Product Launch on August 29th at 14:00 CEST (or GMT 2) on YouTube (@TCLElectronics).
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Contact details
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Download vCard
Share news release
Copy link https://news.dolby.com/en-WW/229164-dolby-unveils-new-dolby-atmos-innovation-coming-to-tcl-tvs-ahead-of-ifa-2023
Related topics
Dolby Atmos
Download & Copy
Download PDF
Copy text
Copy link
Contact us
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
me
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
August 28 2023, 05:30 (PDT) Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023 
