Help save and improve up to three lives with just an hour of your time: ITV2's Blood Squad campaign returns to support NHS Blood and Transplant
ITV2's Blood Squad returns for its fourth year, as ITV2 teams up again with NHS Blood and Transplant to appeal to young people to help save and improve lives by giving blood. A series of special promos featuring the likes of Tiffany Calver, Darren Harriott, Joel Dommett and Emily Atack will return to our screens across ITV2 and social media on November 16th.
With the message that donating blood can save or improve up to three lives, Blood Squad aims to help rebuild and future proof the pool of regular blood donors as the NHS recovers from the pandemic. The campaign by ITV Creative cheekily reminds us to Save Lives, Grab a Biscuit', highlighting the tasty upside of donating blood.
This year, while encouraging donations from everyone, the campaign includes a specific appeal for donors of a Black heritage to sign up, because they are more likely to have the blood type needed to treat the 15,000 people with sickle cell disorder. Sickle cell is the fastest growing blood disorder in the UK which mostly affects people with a Black African or Black Caribbean background and where ethnically matched blood transfusions are crucial in the treatment of this often extremely painful disorder.
This year Blood Squad turns four and last year the award-winning campaign in partnership with NHSBT prompted over 136,000 blood donors to register. NHSBT needs 450 people to register as new donors every day to future proof the pool of regular donors and the next generation are vital in replacing those who can no longer donate.
This is the fourth year ITV has supported NHS Blood and Transplant. We're delighted that ITV2 viewers are so public minded in signing up to give blood and delighted to do our bit in recruiting even more of the next generation of blood donors. It's another demonstration of the power of TV to shape culture for good. - Susie Braun, ITV Director of Social Purpose
Through this ITV2 partnership we want to highlight the unprecedented challenge ahead, as we rebuild the donor community to future proof our service while also facing the immediate need to build blood stocks in the lead up to winter. Please do something amazing and help the NHS to recover and build a bright future by becoming a first-time donor or keep to your appointment if you already donate, especially if you live or work near to one of our donor centres. Each donation can save or improve up to three lives and we particularly need more Black donors. - Alex Cullen, Head of Marketing for blood donation at NHS Blood and Transplant
Join us to save lives by registering to give blood, visit blood.co.uk to sign up and book an appointment today. If you can't find an appointment straight away, please don't worry. Please book an appointment for the next few weeks or months - you will still be saving lives.
Save a life. Give blood. #ITV2BloodSquad
[end]
For all media queries about blood donation in England contact Sian Edwards, Communications Manager at NHS Blood and Transplant - email pressoffice@nhsbt.nhs.uk
About NHS Blood and Transplant:
NHS Blood and Transplant is a joint England and Wales Special Health Authority. We provide the blood donation service for England and the organ donation service for the UK. We also provide donated tissues, stem cells and cord blood. We are an essential part of the NHS, saving and improving lives through public donation.
It is quick and easy to book an appointment to give blood. Call 0300 123 23 23 or visit www.blood.co.uk
NHSBT has 23 permanent donor centres in London (Tooting, Edgware, West End) Manchester (Plymouth Grove and Norfolk House), Cambridge, Luton, Nottingham, Sheffield, Leicester, Bradford, Leeds, Newcastle, Lancaster, Liverpool, Stoke, Birmingham, Bristol, Gloucester, Oxford, Southampton, Poole and Plymouth. Our mobile teams also collect blood at community venues such as church halls around the country.
NHS Blood and Transplant needs to collect 1.4 million units of blood each year to meet the needs of patients across England.
There are four main blood groups - O, A, B and AB. O negative (the universal blood group) and B negative are particularly vulnerable to shortfalls. So, we want people with those blood groups to donate as regularly as they can.
The overall demand for blood is falling by 3-4% per year due to improvements in clinical practice and our work with hospitals to ensure blood is used appropriately for patients.
We need 135,000 new blood donors each year to replace those who stop donating and to ensure we have the right mix of blood groups to match patient needs in the future
We urgently need more black donors as they are more likely to have the blood type needed to treat the increasing number of patients suffering from sickle cell disease.
There is an urgent need for donors with Ro blood. Only 2% of our donors have Ro type blood. Collecting enough is a constant challenge. Ro is often used to save people with the rare blood disorder, sickle cell disease. Ro blood is ten times more common in black people than in white people.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
27/10/2025
Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...
27/10/2025
As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...
27/10/2025
UPDATE: Both parties have reached a new carriage agreement....
27/10/2025
LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...
27/10/2025
LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...
27/10/2025
ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...
27/10/2025
ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...
27/10/2025
PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...
27/10/2025
Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...
27/10/2025
Back to All News
City of Shadows, the New Netflix Thriller Arrives on December 12
Entertainment
27 October 2025
GlobalSpain
Link copied to clipboard
Downl...
27/10/2025
Abu Dhabi, UAE October 27, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
Help save and improve up to three lives with just an hour of your time: ITV2's Blood Squad campaign returns to support NHS Blood and Transplant
