
Introducing the FUJINON UA24X7.8BERD - the worlds smallest and most lightweight* portable zoom lens for 4K video production Expanding the FUINON 4K lens lineup to 8 models catering to the various needs of 4K video, the UA24X7 makes it possible to shoot ultra high-definition, realistic video for live sport broadcasting and press coverage.
06.09.2017
FUJIFILM Corporation (President: Kenji Sukeno) announced the release of the new "FUJINON UA24x7.8 BERD", ("UA24x7.8") achieving the worlds smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg)*1 broadcast lens supporting 4K. The lens is scheduled for release in January 2018. Despite having a compact body, the "UA24x7.8" features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This portable zoom lens exhibits both high mobility as well as operability. This lens allows you to shoot high-definition, realistic videos for situations such as live sport broadcasting and press coverage.
The addition of this product expands Fujifilms 4K broadcast lens lineup to 8 models in total, catering to the various needs for 4K video production. Also, the "UA24x7.8" will be on exhibit at "IBC2017", the International Broadcasting Convention to be held in Amsterdam in September.
FUJINON UA24x7.8BERD
4K video is spreading rapidly in countries such as Japan, Europe, and North America, for situations such as live sport broadcasting, press coverage, and studio shooting. In addition, with the rapid expansion of OTT*2, 4K video can now be enjoyed even on PCs and tablet devices, increasing opportunities for filming 4K video in a wide range of scenes. In recent years, with the introduction of the compact and lightweight "4K camcorder" camera, the need for compact and lightweight lenses continues to increase more and more while productions utilizing the high mobility of such equipment spread.
Looking at the popularization of 4K video, Fujifilm became a pioneer in the global industry with the release of a 4K compatible broadcasting lens in 2015. Furthermore, Fujifilm also began the sales of two compact and lightweight portable zoom lenses for broadcasting in June of this year. Fujifilm continues to contribute to the market expansion of 4K broadcasting by expanding their lens lineup.
The new "UA24x7.8" is a 4K compatible portable zoom lens that achieves the worlds smallest and lightest specs for its type, with a total length of approx. 220.5mm and a total weight of approx. 1.98kg. Reducing the burden of the "shoulder carrying style" used when filming with a camera on ones shoulder, this lens shows its power when combined with a "4K camcorder." Also, since the lens features a 24x high magnification zoom covering a focal length from the wide angle of 7.8mm to 187mm, the lens is capable of capturing a wide variety of different scenes, exhibiting high operability. Furthermore, the lens achieves a high magnification zoom and a compact body at the same time. This lens is capable of shooting realistic videos with a focus on the subject, for live sport broadcasting or press coverage productions which require high mobility.
In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing "HDR (High Dynamic Range)." It is possible to reproduce rich tones even when shooting scenes with intense contrast, such as stadiums at dusk.
FUJINON lenses by Fujifilm are known for high quality eloquent images, and have been used in various production sites including movies, TV commercials, and live sports broadcasts around the world. Fujifilm will continue to tap into its optical, high precision forming and assembling technologies that have been nurtured over many years in the field of video expression, to further expand and enhance its 4K lens lineup, thereby addressing the diversifying needs of production sites.
*1 For lenses compatible with 4K cameras for broadcast use with a 2/3-inch sensor. According to Fujifilm research. Based on public information as of September 6, 2017.
*2 Abbreviation for Over the Top. Refers to businesses or services that distribute content such as dramas or movies over the internet, outside of traditional communications carriers.
1. Product name, release date and price Product name Release date Price
Broadcast zoom lens "FUJINON UA24x7.8BERD" Scheduled for release in January 2018 Open
2. Product features (1) The worlds smallest and lightest 4K-compatible lens for broadcasting, demonstrating high mobility
Utilizes Fujifilms unique optical, high precision forming and assembling technologies to optimize lens configuration, achieving the worlds smallest and lightest lens in its class with a total length of approx. 220.5mm and total weight of approx. 1.98kg.
Reduces the burden of the "shoulder carrying style" used when filming with a camera on ones shoulder, this lens shows its power when combined with a "4K camcorder." The lens allows for comfortable shooting during live sport broadcasting or on-location with various productions.
(2) Featuring a 24x high magnification zoom, achieving high operability
Despite having a compact and lightweight body, the lens features a 24x high magnification zoom, covering a focal length from the wide angle of 7.8mm to 187mm. This allows the lens to capture a wide variety of different scenes, exhibiting high operability. Thanks to its achievement of high magnification zoom and a compact body at the same time, the lens is capable of shooting realistic videos with a focus on the subject, for live sport broadcasting or press coverage which requires high mobility.
(3) Advanced optical performance with 4K compatibility across the zoom range
Fujifilms proprietary HT-EBC (High Transmittance Electron Beam Coating) multi-layer coating is applied for a high level of transmittance an
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...