Malaga will be the home of the Observatory of Virtual reality The main conclusion of this forum, pioneer in Spain, is that these new technologies (Virtual reality. Augmented reality, mixed reality, 360, sports and video games) are in their wake, there keep experimenting and that it will take many years get your optimization.
It ended the first edition of the Observatory of reality (Virtual)ORV) at the pole of contents digital of M laga, certifying its success by announcing its Second Edition for the year coming on 18 and 19 July 2018.
The main conclusion of this forum, pioneer in Spain organized by Medina Media Audiovisual panorama as a media partner, is that these new technologies (Virtual reality. Augmented reality, mixed reality, 360, sports and video games) are in their wake, there keep experimenting and that it will take many years get your optimization.
On the second day of talks, the head of innovation of the European Broadcasting Union (EBU-UER), Madiana Asseraf, unveiled a report on public television that are betting internationally by Virtual reality, and how they are doing.
After Asseraf was the turn to Samsung, leading technological partner of the event, that the hand of your Content Manager in Spain, Alfredo P rez, discovered the possibilities of the ecosystem of products Samsung VR for the production and distribution of contents of virtual reality.
In addition, Samsung completed its participation in the #ORV17 offer attendees three experiences with their Samsung VR Gear, including the created exclusively with the singer Pablo Albor n.
The contribution of Samsung to the ORV17 closed with the presentation of the first academic guide of Virtual reality. Created in collaboration with the Master of documentary creative of the Autonomous University of Barcelona (UAB), is the first academic guide of virtual reality of Spain.
The publication is aimed at filmmakers interested in entering the world of the RV, but can also be a source of useful information for anyone interested in this new technology. The Guide tries to offer a panoramic view of the best-known practical applications of VR, now that this media is in full development. To get it free, just be registered in Samsung Dev Spain and request it by email at admin@samsungdevspain.es.
Nokia, headed by lvaro Villegas, director in Spain of the prestigious Bell Labs, was the next to intervene showing how the entire ecosystem around these technologies is mixed in what they call "Distributed reality", concept that embraces a technology aimed to change the reality of the human being. Nokia presented the latest version of his Ozo Nokia camera, specifically coming from United States in the Demo Area.
Transmission of VR
Precisely from San Jose (California, USA) was Hector Prieto, CEO of Yerbabuena VR, to speak to attendees on how to optimize the transmission live in VR, in what turned out a perfect preview of the course that this same company puts the finishing touch to the ORV17. YBVR gave on Friday for the first time in Spain a course on Virtual reality experiences on how to mobilize the audience at sporting events live using the VR as a grand finale to the first Observatory of Virtual reality-centric.
On the turn of PlayStation, attendees were able to discover the hand of Roberto Yeste how the multinational Japanese has created new content adapted to Virtual reality, at the time presented a preview of what will be offered to the market in the coming months in the field of the VR and video games.
Alejandro Vega de RTVE opened the last day of afternoon papers providing immersive experience in digital environments engaged in RTVE, from his first experiments to resounding success stories like the Ministry of time. Vega said about the future towards more interactive immersive, 360, 360 players coverage, contents and other solutions that considered a powerful marketing tool.
Antonio Tall n, HTC live, spoke at the Observatorys application of its product in professional environments such as design, engineering, production, marketing or marketing. There are already many sectors that have adopted this technology for its scalability, accuracy, power and precision.
Because virtual reality is more than just entertainment content, SNGULAR from the hand of its creative director of its DKC (Digital Key Competency) Adriano P rez, shared with attendees at the Observatory of Virtual reality experience in projects with companies such as BBVA, PROSEGUR or ALVIC that provided advantages over competitors through Virtual and mixed reality.
Visyon Xavi Conesa, one of the leading companies in Virtual reality in Catalonia, explained the return that these technologies have with society. Visyon chose the ORV17 for the premiere of his last international project, which opens today in London. Conesa was broken down the programme of social innovation of Visyon that encompasses four sectors: services of health and medical research, social services, education and climate change. Visyon focused his presentation on the empathy generated their projects, as for example lead to the increase of awareness of dementia in the United Kingdom.
The final part of the Observatory was starring for the University of Malaga (UMA), with the presentation of the researcher Cristina Urdiales on augmented reality and especially with the young people who participated in the first edition of the hackhaton of the ORV17, trying to design in record time the best application using the technologies that were presented at the Observatory.
In short, the Observatory of Virtual reality has offered an overview of the current and future state of the Virtual reality and augmented reality, of video games, eSports, the offer of goggles, cameras and video game consoles, training, platforms, content and its application in sectors such as tourism, education, leisure and culture, among others.
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Malaga will be the home of the Observatory of Virtual reality The main conclusion of this forum, pioneer in Spain, is that these new technologies (Virtual reality. Augmented reality, mixed reality, 360, sports and video games) are in their wake, there keep experimenting and that it will take many years get your optimization. 
