NBA App Takes Next Step With Tabs To Bring Fans News, Video They Want Enhancements include advanced personalization, more game-viewing options By Ken Kerschbaumer, Editorial Director
Tuesday, October 17, 2023 - 2:24 pm
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The NBA has rolled out an array of new programming and enhancements on the NBA App ahead of the 2023-24 season. The NBA App - which generated more than 1 billion video views last season, more than triple the prior year's total - will deliver unique experiences through advanced personalization features, enhanced game-viewing options, and expanded content offerings that will bring fans closer to the game.
The NBA League Pass app will offer a wealth of new content and features.
As part of a deepened personalized experience on the NBA App, which is powered by Microsoft Azure AI Services, fans will be able to add multiple team and player tabs to the app main screen, allowing seamless access to real-time content. The new tabs will include the latest news, trending topics, vertical video highlights, and updates related to favorite teams and players. A new Moments experience will allow fans to scroll through unlimited NBA content using a vertical social-media-style interface. NBA ID members will also have expanded benefits this season with the opportunity to earn new badges by watching live games and programming on the NBA App and NBA League Pass, voting for NBA All-Star, accessing daily trivia, and more. Additionally, members will have the chance to win special prizes, including tickets throughout the regular season.
To keep fans informed on the latest key storylines from around the league, the NBA will distribute a new daily newsletter, Starting 5, with current and former NBA players, coaches, and analytics experts - such as the Boston Celtics' Jayson Tatum, Indiana Pacers head coach Rick Carlisle, and Basketball Hall of Famer Pau Gasol - serving as guest contributors.
NBA Entertainment will present a wide range of new original content on the NBA App. Bring It Home, narrated by Denver Nuggets guard Jamal Murray, offers a behind-the-scenes look into the Nuggets' 2022-23 season, which culminated in the franchise's first-ever NBA championship. Pass the Rock, returning for Season 2, will provide an in-depth look at the league's up-and-coming stars, including Minnesota Timberwolves guard Anthony Edwards, New York Knicks guard Jalen Brunson, Memphis Grizzlies forward Jaren Jackson Jr., Orlando Magic forward Paolo Banchero, and Indiana Pacers Guard Tyrese Haliburton.
The NBA App will offer more than 10,000 additional hours of programming to entertain fans throughout the 2023-24 season, including:
NBA CrunchTime: The league's weekly whip-around show, taking fans live to crucial moments of each game and providing real-time updates and analysis, returns with more than 50 episodes, twice as many as last season. Hosted by Jared Greenberg and produced by NBA TV, which is jointly managed by TNT Sports, it will debut on Monday, Oct. 30.
Race for the NBA Cup: Documenting the inaugural NBA In-Season Tournament, the show gives fans exclusive access to teams competing for the first NBA Cup from tip-off on Nov. 3 through the championship game in Las Vegas on Dec. 9.
Coaches Corner: NBA coaches discuss the X's and O's in interviews and game-film analysis, including sessions with Nekias Duncan and Steve Jones, hosts of the popular The Dunker Spot podcast.
This season, NBA League Pass, the league's live-game subscription service, will offer an enhanced streaming experience, making it easier for fans to switch among multiple broadcast and language options while interacting with dynamic overlays featuring live player stats, scores, betting odds, and other content. Returning this season is the ability to stream multiple games simultaneously with multiview. Packages are available on NBA.com and the NBA App with a premium commercial-free option available at $149.99 a year (or $22.99 a month), providing access to more than 800 live out-of-market games, the ability to download games for offline viewing, and a variety of alternative telecast options, including NBA Strategy Stream, NBABet Stream, and NBA HooperVision. Students attending accredited universities and colleges in the U.S. can purchase NBA League Pass at an all-new discounted price.
Later this season, cross-platform Watch Parties will be available to NBA App mobile users. The feature will allow NBA League Pass subscribers to video-chat with up to four participants while watching a synchronized broadcast. The cross-platform approach enables fans globally to watch games together on Apple and Android devices.
The NBA App - a product of NBA Digital, the league's joint venture with Warner Bros. Discovery Sports - is free to download here.
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NBA App Takes Next Step With Tabs To Bring Fans News, Video They Want Enhancements include advanced personalization, more game-viewing options By Ken Kerschbaumer, Editorial Director 
