Examining the rise of SAM's LiveTouch ahead of the Head to Head Challenge

On December 19 SAM will host the LiveTouch Head to Head Challenge in London, supported by SVG Europe. Ahead of this event, SAM EVP and General Manager, Media Software Solutions, Neil Maycock, sat down with SVG Europe to consider growth applications for LiveTouch and its most exciting features for sports and other applications.

Where is LiveTouch being used today?

One of the most recent LiveTouch customers is Formula One. With the adoption of UHD, Formula One took the opportunity to look at the latest technology available on the market, and that's when they decided to adopt SAM's LiveTouch system.

As well as support for 4K, LiveTouch provides Formula One with more options for collaborative workflows. Instead of a single replay operator being able to see 10-12 cameras on the circuit, all operators (8-10 depending on the circuit) can now see all the cameras at the same time, which could be as many as 60+. Operators can mark interest points, create clips and play content to air with dynamic speed control. LiveTouch allows rapid navigation, on-air playlist editing and easy search and sharing tools. Furthermore, a unique multi-cam interface provides Formula One with fast, easy access to all camera angles in live productions, allowing for faster access to more content than any other system.

Another first for SAM and LiveTouch was working with CTV, the OB company that covered the 2017 Isle of Wight Festival. CTV were commissioned to capture the Festival in UHD for the first time. The reason CTV chose LiveTouch was the integrated editing capabilities meant that, even though they were working in UHD, CTV could edit and drop shots into the broadcast almost live.

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