CCTV in China secures Red Arrow International's Schiller Street
Munich, May 21, 2014. Chinas largest TV channel, CCTV1, has picked up the format rights for Red Arrow Internationals improv comedy Schiller Street. Set to premiere on June 6 under the local title Joy Street ( ), the show will also be accessible through online streaming and free online VOD on major Chinese internet platforms.
Having already been sold to 20 countries across Europe and Africa, (including France, Russia, and South Africa), Schiller Street is now set to hit yet another continent. The format has received many prestigious international awards, such as the Italian Telegrolle for Best Sitcom and a SAFTA (South African Film and Television Award) for Best Comedy Ensemble.
Schiller Street is improv comedy at its best: Top-class comedians are guided not by a script but by spontaneous directions which are communicated via earphones to individual cast members.
Yan He, Senior Vice President Sales, Asia Pacific at Red Arrow International says: Yet another commission from our long-standing partners at CCTV! Schiller Street is based on such a unique and entertaining concept - I am so excited it is heading to China. I cant wait to see the big stars they have lined up!
About Schiller Street
Schiller Street highlights the almost-lost art of improvisation. Although seemingly simple, the improv comedy show boasts a groundbreaking concept that is realized through a highly defined production method.
The basics: a stage, a few top-class comedians, a continual flow of surprise guests - and no script whatsoever. Originally created by Hurricane Productions, Schiller Street cleverly combines improv comedy with a true sitcom feeling. Using a headset, the director guides each comedian with individual instructions that are unknown to the other cast members.
By creating an amusing and gripping storyline without the limitations of following a script, Schiller Street delivers improv comedy at its best. The reaction of the others to a characters cue is what has made this show so incredibly funny. Act like an Eskimo, Imitate a stewardess or You feel like John Travolta - confronted by such out-there tasks, each comedian must improvise on the spot and go with the flow. Anything can happen and it usually does!
A rotating variety of guests keep the humor at high level, although there are never more than 5 actors on stage at any point in time.
The audience is kept aware of the hidden dialogue, which is flashed on the screen - but with the sheer spontaneity of the situation, no one could possibly predict in what direction they will go next...
Red Arrow International
Red Arrow International is a leading worldwide programming sales-house with a broad selection of scripted, factual and format titles from Red Arrows global portfolio of production companies, outstanding third-party creators and digital-content partners.
In addition, Red Arrow International is a prolific co-producer and provides substantial production financing to a wide array of highly-acclaimed scripted and non-scripted projects. Recent global highlights include: Bosch (Amazon), Lilyhammer (Netflix); Betty Whites Off Their Rockers (NBC), and The Taste (ABC).
With offices in Munich, Los Angeles and Hong Kong, the company has global reach and distributes content to over 180 territories around the world.
Led by co-MDs Irina Ignatiew and Henrik Pabst, Red Arrow International is part of Red Arrow Entertainment Group, which also includes: 15 production companies across 9 countries; Los Angeles based MCN, Collective Digital Studios; and creative partnerships and joint ventures with STV, Screenz, Sync Media and One Three Media (Mark Burnett / Hearst).
Red Arrow Entertainment Group is a wholly owned subsidiary of the ProSiebenSat.1 Group, one of Europes leading media groups.
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CCTV in China secures Red Arrow International's Schiller Street 
