SCTE PROMOTES BILL SCHANKEL TO VICE PRESIDENT, MARKETING January 14, 2014 09:52 AM
FOR IMMEDIATE RELEASE
Contact: 800-542-5040
Joe Madagan, SCTE Editor, Marketing & Communications, jmadagan@scte.org
Paul Schneider, PSPR, Inc. for SCTE, pspr@att.net, 215-702-9784
Visit SCTE online at www.scte.org
SCTE PROMOTES BILL SCHANKEL TO VICE PRESIDENT, MARKETING
Expanded role to enhance visibility for current and future objectives, SCTE Foundation
JAN. 14, 2014 (Exton, PA) The Society of Cable Telecommunications Engineers (SCTE) today announced that Bill Schankel has been promoted to Vice President, Marketing, with responsibility for driving an expanded agenda of marketing, communications and business development activities for the industry's leading provider of technology training, certification and information.
Schankel, a member of the SCTE marketing team since 2007, oversees the development and execution of strategies that are increasing visibility, industry awareness and sponsorship revenue for SCTE across multiple industry sectors. As senior director, marketing since 2011, he has implemented new approaches designed to boost the use of the Internet, social media and analytics, as well as strategies to foster increased diversity and inclusion within SCTE's member ranks. In addition, Schankel has worked closely with the SCTE Foundation on fundraising, marketing and other activities.
"As SCTE continues to expand in mission and in membership, it's essential that we build value within two constituencies: the operators, vendors and members who are the backbone of the industry today, as well as the technology leaders who can help the industry grow in the future," said Mark Dzuban, president and CEO of SCTE. "With his leadership, expertise and innovative spirit, Bill Schankel is aligning SCTE's marketing and business development efforts with the current and future needs of the industry."
Since joining SCTE as director, member marketing, planning and publications in 2007, Schankel has created and implemented strategies that have resulted in record attendance in virtual training courses; new Web-based tools for SCTE Chapters; and greater understanding of the value of SCTE membership to individuals in the cable telecommunications workforce. Prior to joining SCTE, Schankel was director, membership services for the New Jersey State Bar Association.
A graduate of Lycoming College, Schankel holds an MBA with a concentration in Marketing from DeSales University. He also is an alumnus of the SCTE-Tuck Executive Leadership Program with Tuck Executive Education at Dartmouth. Schankel is one of the 5% of non-profit executives in the United States who have earned the CAE (Certified Association Executive) certification from the American Society of Association Executives.
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The Society of Cable Telecommunications Engineers (SCTE) is a non-profit professional association that provides technical leadership for the telecommunications industry and serves its members through professional development, standards, certification and information. SCTE currently has nearly 14,000 members from the U.S. and 70 countries worldwide and offers a variety of programs and services for the industry's educational benefit. A prime example is SCTE's Smart Energy Management Initiative (SEMI), an unprecedented effort to help cable operators leverage financial and environmental advantages of implementing Green strategies. SCTE has 68 chapters and meeting groups and more than 3,000 employees of the cable telecommunications industry hold SCTE technical certifications. SCTE is an ANSI-accredited standards development organization. Visit SCTE online at www.scte.org. Connect with SCTE at www.scte.org/socialmedia.
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SCTE PROMOTES BILL SCHANKEL TO VICE PRESIDENT, MARKETING January 14, 2014 09:52 AM
