Toyota SA Launches New Corolla Hatch With TVC From FCB Joburg

1 March, 2019 - 08:02

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriends Morgan Dingle and supported by an integrated campaign with a strong digital component.

Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive chassis-up redesign, including edgy angular styling and Toyotas revolutionary 1.2 Turbocharged engines, to appeal to the expressive hatchback buyer.

The new Toyota Corolla Hatch will attract the consumer who regards a vehicle as a way of expressing his personality explained Creative Director, Tian van den Heever. In fact, motoring journalist, Matt Campbell, recently wrote on cars.co.za that it is undoubtedly more attention-grabbing, more style-focused, and arguably better to drive than ever before.

FCB Joburg was challenged to take the Toyota Corolla Hatch and make it a strong competitor and key motivator for the expressive hatch driver, someone who regards styling as important as functionality and performance.

Get More Film Business South Africa

Select your Membership

Corolla Hatch drivers are themselves stylish and quietly confident. Their style is personal, they opt for intrinsically exciting, classic and unique possessions not to attract attention, but because they are a natural expression of who they are. And its something they are passionate about. The effortless styling of the new Corolla Hatch is definitely something that will ignite their passions. And, they may even become a little obsessive. Thats why we went with the pay-off line Drive Your Obsession, van den Heever said.

The TVC features plenty of exterior and interior shots to show off the new styling. Theres a stylish guy and what we think is his glamorous girlfriend cruising the streets in the Corolla Hatch ... all is good with the world until he starts dialling up the volume. Then, his eyes meet the eyes of a guy standing at a bus stop with a look of horror on his face. Just as Bus Stop Guys about to scream, he wakes up in his bed in a cold sweat. His beautiful wife - who we now recognise as the girlfriend in the dream - comes into frame and tries to calm him. She asks: Whats wrong? Bad dream? Bus Stop Guy responds horrified: Someone was driving my Corolla again . . .

The ad broke in February. You can view the ad here: ttps://www.youtube.com/watch?v=gv1v0aKwfh8&feature=youtu.be

Credits:

Client: Toyota SA

Brand: Corolla Hatch

Creative agency: FCB Joburg

Business Director: Reagen Kok

Account Director: Darren Morris

Project Manager: Keshena Chetty

Executive creative director: Brett Morris

Creative Director: Tian Van Den Heever

Copywriter: Snooze and Stefan Schutte

Art director: Nicola Bower

Strategic planner: Stuart Sims

TV Producer: Iolanthe Grobler

Production house: Your Girlfriend

Director: Morgan Dingle

Post-production: Blade

Commercials

Africa South Africa

Petra 0833031778

LINK:	http://www.filmcontact.com/news/south-africa/toyota-sa-launches-new-co...
	See more stories from filmcontact

Most recent headlines