ITV moves to HD with Sony

ITV has invested in over 190 Sony PMW-400 and PMW-200 cameras, as well as accompanying field production equipment, as it moves its regional newsgathering operations to HD. The new XDCAM cameras and tools will be used across all of ITV News' regional newsgathering operations.

The new kit allows for the ability to shoot SD footage for use within ITV News' existing DVCAM production environment. The PMW-200 and PMW-400 are both compatible with the DVCAM standard, allowing the news teams to use the equipment immediately while the transition to HD is completed.

Moving all our regional newsgathering operations to HD is a critical step for us. In the fast-paced world of news, the ability to easily capture and transmit high quality content is essential and our deal with Sony provides our teams with industry-leading tools to consistently deliver the footage they need, as well as being able to seamlessly integrate their shots into our wider news production workflow, said Paul Stevenson, director of technology and technical operations at ITV News.

Chris Nairn, senior account manager at Sony Professional, commented: The PMW-200 matches the high quality needed for HD broadcast with the portability and affordability that makes it one of the best newsgathering tools on the market. This investment in XDCAM will support ITV's continuing leadership in this market, helping to set an industry benchmark for news production in 2014.

ITV has also invested in Sony's CBK-WA101 wireless adapters. Connecting directly to the PMW-400L, the adapter enables the transmission of both proxy files and high-resolution content to a broadcast station, on premise server or cloud environment via 3G/4G/LTE/Wi-Fi.

www.itv.com

www.pro.sony.eu

LINK:	http://www.tvbeurope.com/itv-moves-hd-sony/...
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