
Pond5, the world's largest marketplace for royalty-free stock video and music, is announcing exciting new features and incentives to help artists grow their businesses utilizing the Pond5 platform. Bolstering the creator economy and breaking the mold of the traditional stock model, Pond5 is empowering artists with new tools to showcase their work to their clients and facilitate direct selling opportunities. These features give artists leverage over their own success to an extent that is unmatched by any other stock media marketplace, providing a path to earn up to 90% of every transaction. Driven by their artist-first model, Pond5 prides itself in being the best platform for contributors to license content to customers worldwide with the added benefits of earning a greater revenue share and the flexibility to set prices. Today, Pond5 is proud to introduce its new artist Storefront to the community in conjunction with its new Refer & Earn program. These innovative tools now allow artists to showcase and give context to their unique work while taking ownership of their personal brand.
Creators on both sides of our marketplace are at the heart of everything we do at Pond5; it's always been our mission to be a platform for artists to make a living doing what they love, says Pond5 CEO Tom Crary. Our contributors' success is our success, and our marketplace is only as good as the talent we feature. The new Pond5 Storefront and Refer & Earn programs represent the first step in an evolution of our business model; we're giving artists even more control over their success and growth with tools to help them thrive, while ensuring that Pond5 remains the best place to start and grow a creative business.
Pond5's marketplace features content across multimedia categories including video, music, sound effects, photos, motion graphics templates, and more. Millions of users interact with over 100,000 active artists, inspired by the unmatched breadth and depth of content licensing choices only available on Pond5.
Susan Scott, award-winning wildlife documentary filmmaker and Pond5 exclusive artist explains, Having access to Pond5 when I was first starting out as an independent filmmaker was remarkable. I left an excellent full-time position as an editor for National Geographic and Discovery to become an independent filmmaker with no way to sustain myself at the beginning. Fortunately, being on location in South Africa gave some really amazing footage that I was able to upload to Pond5. I started off small but became more consistent and built a nice body of work, the sales from which gave me the ability to pursue my passion for wildlife documentary filmmaking and turn it into a career.
Build and Amplify Your Brand with a Personalized Pond5 Storefront
The Pond5 Storefront functions as a personal website where contributors can provide the context that makes their work special by sharing their inspirations and experiences, awards and accolades, and more. Additionally, they can highlight the content and collections that best represent their style and talent. The highly customizable storefront invites creators to build their brand, share their work with their personal networks and followers, and maximize earnings.
Sandeep Bhandari, composer and Pond5 Artist adds, The new Pond5 Storefront gives creatives a new layer of control over how our work is displayed; it looks incredibly polished to customers. Other sites haven't engaged artists to support business growth in this way. It's a testament to the respect that Pond5 has for artists and the thoughtfulness behind their decision-making.
Refer & Earn Rewards Artists Supporting Artists
Complementing the Pond5 Storefront is the Refer & Earn program that rewards any Pond5 user for promoting Pond5 content, with industry-leading commissions when a purchase is made by a referred customer. Artists who participate are given an extra incentive whenever a referred user purchases their work, maximizing their potential earnings.
Pond5 gives artists access to the best royalty rates in the stock industry: 40% for non-exclusive video artists, and 60% for exclusive artists. With the updated Refer & Earn program, artists can easily share a unique referral link with their network, opening up the potential to take home as much as 90% of the order value.
The income I generate on Pond5 is often more predictable than what comes in through my production company. Even though the market fluctuates, I'm able to better plan and prepare; the overall need for stock media mirrors the production cycles of films and television, adds Bhandari. Being able to generate additional income by referring your work to other artists is hugely beneficial. Pond5 provides financial stability to content creators who are looking to monetize their media assets in a visually appealing and intuitive marketplace.
Most recent headlines
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....
11/12/2025
MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ...
11/12/2025
Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co...
11/12/2025
RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...
11/12/2025
PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...
11/12/2025
After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...
11/12/2025
Happy Holidays from Berklee Enjoy this years holiday student-performance video.
December 10, 2025
By
Office of the President
Dear Berklee community,
As w...
11/12/2025
Unveiling what it describes as the most capable model series yet for professional knowledge work, OpenAI launched GPT-5.2 today. The model was trained and deplo...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
Back to All News
Meet the Most Relatable Hero This Holiday: Main Trailer and Po...
11/12/2025
Back to All News
High Tides: Netflix Shares Release Date Final Season
Credit: Netflix / Thomas Nolf
Entertainment
11 December 2025
GlobalNetherlandsBelgium...
11/12/2025
Back to All News
Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint
From left to right: America's Sweethearts: Dallas Cowboys Cheerl...
11/12/2025
Back to All News
The Second Part of One Hundred Years of Solitude Will Arrive i...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
The Hollywood Professional Association (HPA) today announced additional programm...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
11/12/2025
Hunters, saddle up - adventure awaits in the cloud.
Journey into the world of M...
11/12/2025
Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...