
Pond5, the world's largest marketplace for royalty-free stock video and music, is announcing exciting new features and incentives to help artists grow their businesses utilizing the Pond5 platform. Bolstering the creator economy and breaking the mold of the traditional stock model, Pond5 is empowering artists with new tools to showcase their work to their clients and facilitate direct selling opportunities. These features give artists leverage over their own success to an extent that is unmatched by any other stock media marketplace, providing a path to earn up to 90% of every transaction. Driven by their artist-first model, Pond5 prides itself in being the best platform for contributors to license content to customers worldwide with the added benefits of earning a greater revenue share and the flexibility to set prices. Today, Pond5 is proud to introduce its new artist Storefront to the community in conjunction with its new Refer & Earn program. These innovative tools now allow artists to showcase and give context to their unique work while taking ownership of their personal brand.
Creators on both sides of our marketplace are at the heart of everything we do at Pond5; it's always been our mission to be a platform for artists to make a living doing what they love, says Pond5 CEO Tom Crary. Our contributors' success is our success, and our marketplace is only as good as the talent we feature. The new Pond5 Storefront and Refer & Earn programs represent the first step in an evolution of our business model; we're giving artists even more control over their success and growth with tools to help them thrive, while ensuring that Pond5 remains the best place to start and grow a creative business.
Pond5's marketplace features content across multimedia categories including video, music, sound effects, photos, motion graphics templates, and more. Millions of users interact with over 100,000 active artists, inspired by the unmatched breadth and depth of content licensing choices only available on Pond5.
Susan Scott, award-winning wildlife documentary filmmaker and Pond5 exclusive artist explains, Having access to Pond5 when I was first starting out as an independent filmmaker was remarkable. I left an excellent full-time position as an editor for National Geographic and Discovery to become an independent filmmaker with no way to sustain myself at the beginning. Fortunately, being on location in South Africa gave some really amazing footage that I was able to upload to Pond5. I started off small but became more consistent and built a nice body of work, the sales from which gave me the ability to pursue my passion for wildlife documentary filmmaking and turn it into a career.
Build and Amplify Your Brand with a Personalized Pond5 Storefront
The Pond5 Storefront functions as a personal website where contributors can provide the context that makes their work special by sharing their inspirations and experiences, awards and accolades, and more. Additionally, they can highlight the content and collections that best represent their style and talent. The highly customizable storefront invites creators to build their brand, share their work with their personal networks and followers, and maximize earnings.
Sandeep Bhandari, composer and Pond5 Artist adds, The new Pond5 Storefront gives creatives a new layer of control over how our work is displayed; it looks incredibly polished to customers. Other sites haven't engaged artists to support business growth in this way. It's a testament to the respect that Pond5 has for artists and the thoughtfulness behind their decision-making.
Refer & Earn Rewards Artists Supporting Artists
Complementing the Pond5 Storefront is the Refer & Earn program that rewards any Pond5 user for promoting Pond5 content, with industry-leading commissions when a purchase is made by a referred customer. Artists who participate are given an extra incentive whenever a referred user purchases their work, maximizing their potential earnings.
Pond5 gives artists access to the best royalty rates in the stock industry: 40% for non-exclusive video artists, and 60% for exclusive artists. With the updated Refer & Earn program, artists can easily share a unique referral link with their network, opening up the potential to take home as much as 90% of the order value.
The income I generate on Pond5 is often more predictable than what comes in through my production company. Even though the market fluctuates, I'm able to better plan and prepare; the overall need for stock media mirrors the production cycles of films and television, adds Bhandari. Being able to generate additional income by referring your work to other artists is hugely beneficial. Pond5 provides financial stability to content creators who are looking to monetize their media assets in a visually appealing and intuitive marketplace.
More from TV-Bay
03/07/2025
Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...
03/07/2025
For Los Angeles-based photographer Scout Pruski, documenting the annual Dyke Day LA is a way to honor and give back to the city's legacy queer community and...
03/07/2025
Modular, Travel-Ready Solution Matthews Studio Equipment launches the new Chimera V-Flat Panel Frame Kit, the lightweight and modular, ultra-durable alternativ...
03/07/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced the release of Dalet Flex 2025.6 LTS (long-term support), introdu...
03/07/2025
Lightware's LARA Wizard makes it quicker and easier than ever to set up audio-visual (AV) room automation and control configurations, ensuring anyone, from ...
03/07/2025
Alfalite, the only European manufacturer of LED screens, has obtained both the NCAGE Code (NATO Commercial and Government Entity) and TAA (Trade Agreements Act)...
03/07/2025
nxtedition is implementing a new solution for WIN Network, based in its headquarters in Wollongong, New South Wales, Australia. The nxtedition integrated platfo...
03/07/2025
ORS Group and Insys Video Technologies today announce the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a long-stand...
03/07/2025
Evergent, a global leader in customer lifecycle management and monetization solutions for subscription-based businesses, today announced the successful results ...
03/07/2025
LYNX Technik, provider of modular signal processing solutions today announces an executive leadership transition, effective July 1, 2025. Markus Motzko has been...
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
27/06/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, has announced a new collaboration with Gencom Techno...
27/06/2025
Pixel Power (A Rohde & Schwarz Company) has recently been working with France T l visions, the French national public TV broadcaster, on a number of projects fo...
27/06/2025
DPA Microphones' U.S. team, a partner of Wisycom SRL, is hosting a free webinar focused on Wisycom's innovative RF distribution technology for wireless ...
27/06/2025
Avid today announced the release and immediate availability of its fully integrated, industry-leading news platform, uniting MediaCentral and Wolftech News in...
27/06/2025
PlayBox Neo is only half way through the year and has already experienced sustained demand for the company's wide range of smart media solutions, reporting ...
25/06/2025
KRK introduces the Kreate Series Studio Monitors, the newest addition to the brand's wide range of audio offerings. The Kreate monitors bring extraordinary ...
25/06/2025
Collaboration with space-branded real estate specialist brings next level offshoring agility to broadcasters, OTT platforms, media tech and software companies ...
25/06/2025
NUGEN Audio will host Can You Hear Me Clearly, an online panel discussion on speech intelligibility and why it matters, on Tuesday, July 8 at 2 p.m. EDT (7 p....
25/06/2025
Utelogy Corporation, a global leader in connected workspace management, monitoring, and analytics, is excited to bring Legrand | AV into its Utelligence Allianc...
24/06/2025
The Singapore Repertory Theatre (SRT), one of the leading professional theatre companies in Asia, recently deployed Clear-Com 's Arcadia Central Station, r...
24/06/2025
Brightline Lighting introduces an all-in-one, low voltage control system for variable white lighting over a single DMX cable. Designed to provide seamless compa...
24/06/2025
Who Is Troveo? Troveo is a video licensing platform helping creators monetize unused footage through AI licensing: Content owners such as creators, filmmakers, ...
24/06/2025
Applications Now Open for Groundbreaking UK Leadership Initiative Closes 31 July
Rise AV, the advocacy group championing gender diversity and professional de...
24/06/2025
Radio Televisyen Malaysia (RTM) Sarawak, the central regional division of Malaysia s state broadcast network, has chosen DHD audio mixing consoles and digital s...
24/06/2025
Friend MTS, the number one anti-piracy provider in media, sports, and entertainment, today announced it is partnering with MNC Media & Entertainment, Southeast ...
24/06/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of Elite Handheld Accessories that includes new innovative designs for...
24/06/2025
Experience Commerce, a leading full-service digital agency and part of the Cheil SWA group, has won big at the Afaqs! Marketer's Excellence Awards 2025. The...
24/06/2025
LiveU has announced the successful completion of the European FIDAL/B5VideoNet (B5GVN) project. The project demonstrated pioneering advancements in remote video...
20/06/2025
Pixellot, the world's largest streamer of sports video - transforming three million annual hours of gameplay into personal stories of individual success - t...
20/06/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global cohort for 2025. The...
20/06/2025
ZOE Broadcasting Network, Inc. (ZBNI/ZOE TV), a valued customer of PlayBox Neo for over a decade, has further solidified its position among global television ne...
19/06/2025
Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's industry-leading creative tools, Media Composer and Avid NEXIS , on...
19/06/2025
Telestream, a global leader in media workflow technologies, today introduced key innovations in the newest version of Telestream Qualify, a cloud-native quality...
19/06/2025
Limecraft, a leading provider of cloud-based production and delivery tools for the media and entertainment industry, today announced the general availability of...
19/06/2025
Grass Valley, the media and entertainment industry's leading technology innovator, today announced a significant advancement in Greek media production: the ...
19/06/2025
Linear, Live Sports and Playout Origination from Globecast's Newest Facility in Westlake Village, CA
Globecast, the leading provider of broadcast, media an...
19/06/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products and a founding partner in the openGear initiative, is pleased...
19/06/2025
Lightware Visual Engineering, a pioneer in signal management, has begun rolling out paper-only packaging for its flagship products, heralding another important ...
19/06/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announces that it has been selected ...
19/06/2025
HighField AI, the industry's first multimodal, agentic AI solution purpose-built for broadcast newsrooms, today announced its integration with CGI OpenMedia...
19/06/2025
Amino, a global leader in enterprise video and digital signage technology, today announced that its flagship media player, the H200W with Orchestrate, has been ...
19/06/2025
News agency ENEX, a long-term LiveU customer, has expanded its use of LiveU's Matrix cloud-native IP video distribution platform with the addition of an ad ...
19/06/2025
Broadcast Solutions, one of Europe's largest media systems integration groups, has completed a remarkable project to create an extensive infrastructure at A...
19/06/2025
Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built ...