Nickelodeon and Hasbros Entertainment Studio eOne Release First Look and Title of All-New Animated Series, TRANSFORMERS: EARTHSPARK

BACKNickelodeon and Hasbros Entertainment Studio eOne Release First Look and Title of All-New Animated Series, TRANSFORMERS: EARTHSPARKCo-Produced by Nickelodeon and eOne, newest action-comedy installment in the TRANSFORMERS Franchise is coming to Nickelodeon and Paramount

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LOS ANGELES - (February 15, 2022) - Nickelodeon, the number-one network for kids, and Hasbro's EntertainmentOne (eOne), today officially revealed a first look and title for its all-new co-produced \original animated series, TRANSFORMERS: EARTHSPARK, based on the iconic global property. In this action-comedy series, TRANSFORMERS: EARTHSPARK (26-episodes) introduces a new generation of Transformers robots - the first Transformers robots to be born on Earth. Together with the human family who welcomes them in and cares for them, they ll redefine what it means to be a family. The CG-animated series is coming to Nickelodeon and Paramount globally.

Designed for kids and families alike, TRANSFORMERS: EARTHSPARK blends the humor and heart of Nickelodeon with the action and high stakes adventure of TRANSFORMERS. Set on present-day Earth, TRANSFORMERS: EARTHSPARK centers on two human kids as they forge a connection with Transformers robots like never before and work alongside fan favorites like Optimus Prime and Bumblebee. This animated series is comedic, heartfelt, high energy, and action-packed, featuring new characters, and stars a diverse, multi-cultural human family, reflecting the current world we live in.

The all-new animated TRANSFORMERS series is Executive Produced by Ant Ward (RISE OF THE TEENAGE MUTANT NINJA TURTLES), Ciro Nieli (TEENAGE MUTANT NINJA TURTLES) and Nicole Dubuc (TRANSFORMERS: RESCUE BOTS) and developed and Co-Executive Produced by Dale Malinowski (RISE OF THE TEENAGE MUTANT NINJA TURTLES). Produced by Nickelodeon Animation Studio, the series is developed for television by Claudia Spinelli, Senior Vice President, Series Animation. Production will be overseen for Nickelodeon by Conrad Montgomery, Vice President, Current Series, Animation and for eOne by Kari Rosenberg, VP, Original content, Action Adventure Brands.

The forthcoming TRANSFORMERS co-production is part of Nickelodeon's strategy to be the home of the biggest franchises kids and families love, and will expand Nickelodeon's growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Blue's Clues & You!, SpongeBob spinoff's, Kamp Koral: SpongeBob's Under Years and The Patrick Star Show, the all-new animated Star Trek: Prodigy series, and The Smurfs partnership.

About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne s expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro's portfolio of 1500 brands, and through a diversified network of creative partners and eOne companies.

ABOUT TRANSFORMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible MORE THAN MEETS THE EYE experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company's unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World's Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

2022 Hasbro, Inc. All Rights Reserved.

About Nickelodeon

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

LINK:	https://www.entertainmentone.com/press/nickelodeon-and-hasbro-s-entert...
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