The #ORV17, on the virtual reality

The #ORV17, on the virtual reality For two days, the capital of the Costa del Sol has become the European capital of virtual reality, augmented, mixed or eSports and video games thanks to the ORV17.

The pole of digital contents of Malaga has hosted the first Observatory of Virtual reality. Two days in which these technologies are its applications in the most diverse sectors such as tourism, education, advertising and business.

On opening day, Oscar Hormigos, founder of The App Date, opened the papers of the Observatory with a detailed review to the panorama of the virtual reality in the world and in Spain, highlighting its current boom and anticipating that by 2020 there will be 100 million users of the VR in the world, which will reach generate a turnover which reaches nearly 12,000 million dollars.

Then Alberto Ruiz, CTO and founder of 3 in-Tech, showed an x-ray of the augmented reality (AR) in terms of their current situation and prospects in the plenary of the Observatory of Virtual reality.

Ruiz said that a high percentage of AR projects have relationship currently with advertising and marketing, while looking to the future, will be video games those who monopolize the largest percentage of the investment actually increased.

Regarding mixed reality, Evangelist with Microsoft, Alejandro Campos technologies development technician, stressed in his speech that between digital and physical realities, the mixed reality offers the possibility to make the operating system itself which help the user to move in a physical world, interacting with digital elements.

In this framework, introduced attendees to the Hololens by Microsoft, a full device that features the latest in sensors and a powerful CPU that processes millions of data from all that surrounds us.

eSports

Tomorrow at the Observatory of Virtual reality was completed with presentations by Elena Blanes, of Stega, who introduced attendees to the video games sector, which currently is the economic locomotive of the sector, as perfect for the complete presentation of Tarkinia Francisco Asensi on eSports. Asensi described the growing current landscape of this sector after showing their evolution and pointed out as it is a sector that will continue to grow by leaps and receiving more attention and investment by technological conglomerates.

Already during the afternoon, some of the main companies of the VR took control of operations at the Observatory of Virtual reality. Starting with New Horizons VR with its CEO Edgar Martin-blas showed attendees "trip" from first steps to your successful current situation where are a company of reference for some of the leading brands in the world.

With Gaz VR, white Madrid and Gonzalo Fuentes stressed the importance of the contents and the impressive higher impact of the VR against any other traditional audiovisual format, at the time that showed how it is possible to adopt the technology to meet the needs that will be arising during the execution of the works.

Cases on the use of the streaming in VR were made by David Mancebo, CEO of Winkle360 who presented the audience two major projects: the broadcast of the final of the Champions League and the end of the series Velvet by Atresmedia in VR.

Winkle360 presented at the Observatory also her VR experiences in amusement parks as a bet for the future of these leisure centres. David Mancebo introduced also the bet of Winkle360 in the development of strategic alliances for subsequent content and VR solutions for the education sector.

The final leg of the first day was aimed to show the VR applications in the world of tourism. With Opossum is could know the environment recreated from 0 in 3D of the wall Melilla, which presents infinite possibilities of interaction. While Manuel Lara, director of digital marketing for Costa del Sol, showed their 360 and VR applications to attract new tourism and showed their fantastic results one year full with initiative.

The Google project in collaboration with the Junta de Andaluc a Wonders of Andalusia presented by Antonio J. Lucas, enabling a surround experience 360 closed the afternoon shift and the thematic block dedicated to VR applications focused in the tourist sector.

Malaga, digital city

Ricardo Medina, CEO of Medina Media, organizer of the event has had words of gratitude towards the pole Digital content and the city of Malaga for being so proactive to host an event of this nature, at the time that highlighted the growing importance of the sector of the Virtual reality in the entrepreneurial ecosystem.

Francisco de la Torre, Mayor of Malaga, has expressed his satisfaction because the city welcome an event as the Observatory of Virtual reality, the opportunity represented by and placed Malaga to the head of outreach and participation in the technology sector.

After the participation of the Mayor of Malaga, Francisco de la Torre, the director of Digital economy of Red.es, Alejandro Tosina, it took the floor to address the change in the interrelated dimensions involving innovation, globalization and digitization.

The Observatory of Virtual reality program gathers in total 20 presentations and visits permanent Demo area with more than 40 devices of last generation during 19-20 July, with the objective of the participants draw their own conclusions about this innovative technology.

Among the novelties presented at the Observatory of Virtual reality is the camera Nokia Ozo, which occupies an important place in the area of Networking for exclusive demonstrations for professionals.

Samsung by part presents an important deployment of its Virtual reality technology, with two rooms equipped with Samsung Gear VR glasses, in which attendees enjoyed their applications of VR.

Por su parte, la liga Survival de eSports comenz sus sesiones de selecci n de jugadores y choques one to one ante entrenadores

LINK:	http://www.panoramaaudiovisual.com/en/2017/07/20/el-orv17-una-realidad...
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