
Multi-award-winning, New York-based music/sound design company JSM Music has bolstered its roster of talent by bringing on music production vet Jeff Fiorello as executive producer.
Fiorello arrives at JSM from Yessian Music, where he's spent the last three years as senior music producer. During his decade-long career in commercial music production, Fiorello has also served as a producer at fellow renowned music companies such as Elias Arts and has collectively produced work for key brands like Budweiser, BMW, Coca-Cola, Gillette, Jim Beam, Pepsi, Land Rover, and Red Bull.
Of course, the newly minted JSM EP doesn't just relegate himself to the commercial side as he's also active in not one, but two musical acts including his band Fio, who are fixture on New York City's Lower East Side, as well as his own synth-rock project, Liontide.
Now at JSM, Fiorello will deploy his invaluable production skills while helping oversee a music/sound roster of talent that has worked with a host of notable brands including Verizon, Microsoft, GoDaddy, Time Warner Cable, Vonage, Google, Johnson & Johnson, T-Mobile, MasterCard, Kraft, Domino's, adidas, Foot Locker, Infiniti, and XFINITY. I'm just really excited to join such a well-respected team and it's a great group of people, the new JSM Music EP says. You always hope you can bring a new, fresh perspective and an alternative idea. I think it's really going to be a great fit.
JSM Music President/CEO Joel Simon echoes Fiorello's sentiment, adding, This is the first time I'm bringing in an executive producer with this level of experience whom I didn't have to train from the ground up, which is exciting and refreshing. Jeff offers me this opportunity to bring on a proven, experienced guy, plug him into our culture, passion, unique problem solving techniques and creative vision, while also affording me the opportunity to learn from him as well. He's a seasoned musician, producer, an awesome guy, and, a substantial step up in this position through his experience, sophistication, vision, business acumen and professionalism. It's going to be a great ride.
Along with Fiorello joining the team, JSM is now planning to expand beyond its New York hub to the West Coast, and in the process, the company has enlisted the services of renowned talent representative Melissa Ross to handle its expanding roster in the region. JSM Music's new hires and expansion plans coincide with the company's embrace of new ideas and technologies, with the goal of working towards powerful creative and quantifiable solutions for its clients, which have subsequently paved the way for musical equities and sonic branding. Simon adds, JSM has been killing it for over 25 years, and the only way to have accomplished that is to always shake things up, constantly challenge the status quo, evolve, hire the best, inventive and most compelling talent out there, and just keep raising that bar.
ABOUT JSM MUSIC:
JSM Music is a global commercial music production leader for the world's most influential and compelling brands for over 25 years. Constantly evolving and always choosing to take the roads less traveled, JSM remains ahead of the curve by exclusively securing the finest global creative musical talent, while always nurturing and expanding its unique original vibe, philosophy and creative vision. Located in its beautiful 10,000 Sq. Ft. NoHo Penthouse studios in downtown NYC, JSM is one of the world's most comprehensive recording and creative resources.
JSM Music's work has been featured in Billboard, Creativity, Ad Age, New York Post, Adweek, NY Times, Forbes, Business Insider, Crain's New York Business, Buzzfeed, Mashable, Mix, Co. Create, Fast Company, Entrepreneur, Inc., among countless others. The massive body of prolific work has been awarded dozens of Gold, Silver, and Bronze Clio's, Grammy Awards, multiple AICP awards and Cannes Lions, 3 Emmy's, over a dozen Addy's, One Show awards, multiple London International Awards, Gold Ad Age Hispanic Creative Advertising Awards and the 2014 AMP Best Song Award for GoDaddy's 2014 Super Bowl spot, Body Builder. Additionally, JSM has had 5 of its spots on the past 2 Super Bowls.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...