ICANN, or the Internet Corporation for Assigned Names and Numbers, will hold its 52nd public meeting in Singapore from February 8-12, 2015. This meeting gathers experts from around the world to meet about issues regarding the governance of the Internet.
One of the topics discussed will be new generic Top Level Domains (gTLDs) - these are new domain name extensions (to the right of the dot) that are expanding the Internet. To date, 487 new gTLDs have been delegated (introduced to the Internet) and 974 more are proceeding through the program. ICANN publishes a weekly update of stats on the new gTLD program, and a listing of all of the delegated strings on its website.
One type of new gTLD is the dot brand, or brand TLD, and proponents say that its introduction will significantly change the online brand strategy game. A brand TLD provides the opportunity for branded corporations to use their corporate name as their website's corporate identifier, instead of - or in addition to - the more traditional .com domain name extension. Some brand TLDs that have recently been delegated include .barclays, .hermes, .marriott, .cartier, and .samsung. A total of 617 brands submitted new gTLD applications, but not all have been delegated yet.
ICANN has extended the date for dot brands to sign their Registry Agreements through July 2015, but from our vantage point, it seems that many brands are moving faster to the sign the agreements in order to get their new domains up and running sooner rather than later.
In its Internet 2020 report, NetNames states that 89% of businesses believed that the new gTLDs will make it easier for consumers to find their website, and that by the year 2020, 92% of large companies will invest in new gTLDs.
Why get a dot brand domain name extension? A starting point is to protect a brand's intellectual property rights, but many companies are registering new domain names to gain heightened visibility beyond the traditional .com or .net extensions.
There's also currently a lot of speculation around the SEO value of new gTLDs. Initially, it was believed that new domains would be neglected by search engines, but search engines are now updating their algorithms to include new gTLDs. Some people feel that keyword-based domains (such as coffee.club) could even have an advantage for SEO, although the key to search will still be the content of the site not the actual domains.
As dot brands enter the mainstream, it's important to know that ICANN has safeguards in place to ensure that the Internet and the businesses that depend on it keep running smoothly. ICANN requires gTLDs to protect their domain name registration data via a Registry Data Escrow Agreement. This way, in the event that a registry fails or falls short of meeting its requirements, ICANN can reassign its customer data to another registry to ensure that the domain-holding businesses do not suffer. In fact, of all the new gTLDs delegated, Iron Mountain has signed Registry Data Escrow Agreements with over 70% of them.
We'll be at the ICANN 52 meeting, and would be happy to talk to you about data escrow for new gTLDs. If you'll be there, and would like to discuss data escrow protection, please email me at shane.ryan@ironmountain.com, and I'd be happy to set up some time to talk.
Iron Mountain will be also be partnering with ICANNWiki in sponsorship of the ICANNWiki Singapore city guide which will be handed out the meeting. If you'll be in Singapore, be sure to check it out!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
ICANN, or the Internet Corporation for Assigned Names and Numbers, will hold its 52nd public meeting in Singapore from February 8-12, 2015. This meeting gathers experts from around the world to meet about issues regarding the governance of the Internet.
