Sony Digital Rapids Pixel Power calrec Sony

How CBS Sports HQ Delivered the NBA Draft


How CBS Sports HQ Delivered the NBA Draft Experts live in multiple locations helped viewership more than double last year's By Troy Dreier, Contributor, Streaming & Digital

Monday, June 24, 2019 - 10:06 am

Print This Story

Story Highlights

The team at CBS Sports HQ must have been in a generous mood Thursday night, because the free streaming network delivered all the excitement from the NBA Draft live with a multi-location setup and expert analysis.

The channel's core group of experts was gathered in Stamford, CT, and that's where basketball insiders Hakem Dermish, Gary Parrish, and Matt Norlander offered their perspectives on every move. This team has been tracking NBA-bound players for years, so it was their moment. They were joined by 2006 NBA Coach of the Year and former NBA pro Avery Johnson, who knows what it takes for college talent to make it in the pros.

CBS Sports HQ had sets both onsite at Barclays Center and in Stamford, CT.

For onsite highlights, CBS Sports HQ turned to Evan Daniels, who was at Barclays Center in Brooklyn, and Bill Reiter, Reid Forgrave, and Tim Doyle, who all reported remotely.

CBS Sports has covered the NBA Draft for years, but, this time, live video was more important than ever. Text-based offerings like draft trackers, push alerts, and messages on a variety of social platforms were still a major part of the 360-degree strategy, but live video was a bigger element.

Doing the homework was a differentiator for CBS Sports. Partner site (owned by CBS Interactive) tracks draft prospects starting at high school, so CBS insiders were able to draw on that data, getting feedback from GMs and league personnel about how players might translate to the NBA. Using CBS's SportsLine algorithms, which have a strong history of predicting how teams will finish the season, CBS Sports HQ offered updated projections and futures analyses for each team as the night went on.

It didn't take an insider to know that Zion Williamson was the subject of huge interest and that he stands to be a game-changer for the entire league. So CBS Sports put special focus on him, giving a lot of airtime to analysis of his deal with the New Orleans Pelicans, as well as to reactions to the news.

As soon as players are drafted, fans want to know everything about them, especially when they're foreign players whose names aren't yet known in the U.S. That's why CBS Sports HQ prepped its analysts to fill in those gaps, explaining the strengths of the players and what they're likely able to deliver to the teams that drafted them.

CBS Sports HQ's true competition is itself and what it did last year. In the case of the NBA Draft, that means creating an even bigger experience for viewers.

This will be the biggest year of coverage we'll have done yet: just the range and scope of talent that we'll bring in, having someone at Barclays, having our new Stamford studio lit up, and again trying to cover it from every way, from the preps to the pros, said Jeff Gerttula, EVP/GM, CBS Sports Digital, prior to the event. We have done a lot of video coverage in the last five, six years, but, even before that, our Draft tracker and our prospect analysis was a big focus for us.

It looks like the effort paid off: both the number of viewers that CBS Sports HQ served and the time spent per viewer more than doubled compared with its 2018 Draft coverage. Viewers were up 171%; time spent rose by 133%.

Regular viewers know that CBS Sports HQ keeps coverage focused on the game, no matter what the game is. There are no extracurricular diversions here. For the NBA Draft, that meant offering detailed examinations of player strengths and how those could impact their teams and then providing team projections. The platform prides itself on tuning out the noise and focusing on the on-court or on-field action.

CBS Sports HQ's primary partners in streaming are Encompass Digital Media and AWS. Ross, Dalet, SMT, and Grass Valley all play a role in the production workflow.

Although CBS Sports is available on multiple platforms, connected TV is where it sees the most growth.

We're investing more in our OTT offerings, where we see more connected-TV consumption, Gerttula said. That's where our decision to invest more in CBS Sports HQ, in this live video production, comes. We're seeing more audience consume on connected devices.

Our coverage, he continued, is freely available without cable or a subscription, so we know there's a segment of fans who really like that. We're playing into that. We're trying to feed into that connected-TV experience and create innovative products for that audience and stay ahead of it.
See more stories from svg

Most recent headlines


HighSchoolOT Partners with N.C. Coaches Association to Live Stream East-West All-Star Games

HSOT's Nick Stevens & NMG's Laura Worthington represent HighSchoolOT at ...



Community Jul 23, 2019 Trips for Kids Marin's mission is to provide transformative cycling experiences for underserved youth in the San Francisco Bay A...


Daniel Pernikoff Joins Framestore's Chicago office as Senior Art Director

-- Framestore's Chicago office is thrilled to welcome Senior Art Director Daniel Pernikoff to the growing team. Pernikoff has worked in the visual effects...


RE:Vision Effects announces added support for FilmLights Baselight, Autodesk Flame, and Blackmagic Fusion 16

-- RE:Vision Effects, acclaimed effects plugin industry leader and makers of A...


Lawo Expands Executive Management Board - Jamie Dunn and Phil Myers in New Roles

Lawo Expands Executive Management Board - Jamie Dunn and Phil Myers in New Roles posted: 23/07/2019 Phil Myers Chief Technology Officer, Lawo & Jamie Dunn...


Ross Video Releases XPression Graphics V9.0

Ross Video Releases XPression Graphics V9.0 posted: 23/07/2019 Ross Video is proud to announce the official release of version 9 of the XPression real-time ...


Ariana Grande, Taylor Swift Lead VMA Nominations

MTV announced the nominations for the 2019 VMAs, which happens Aug. 26. Ariana Grande and Taylor Swift have 10 nominations apiece, while Billie Eilish has nine ...


Primetime Ratings: ABC Wins With Bullish Bachelorette'

ABC got the top ratings score Monday thanks to The Bachelorette. The show led ABC to a 1.3 in viewers 18-49, per the Nielsen overnights, and a 7 share. In secon...


Showtime Offers Premiere Episodes of Dannemora,' Black Monday,' Who is America' For Free

Showtime has released the premiere episodes of drama Escape at Dannemora, comedy...


Syndication Ratings: With Summer Sports Wrapped, Syndies Get Back on Track

Syndies stabilized in their first session in weeks without strong competition from sports, including the FIFA Women's World Cup soccer tournament and the NH...


2020 Miss America' on NBC Dec. 19

The 2020 Miss America Competition will be on NBC Dec. 19, 2019. The event happens at Mohegan Sun in Uncasville, Connecticut. Fifty-one contestants will compete....


New Season of Expedition Unknown' on Discovery Aug. 7

Courtesy Discovery Channel Adventurer Josh Gates hosts the new season of Expedition Unknown on Discovery Channel. The season begins Aug. 7. Gates is headed to...


TCA 2019: Lifetime Sets Surviving Jeffrey Epstein' Docu-series

On the heels of its successful Surviving R. Kelly series, Lifetime has commissioned a new documentary series focusing on accused child sex trafficker Jeffrey Ep...


TCA 2019: Courteney Monroe: Disney+ Exposure Will Expand Nat Geo's Audience Reach

National Geographic will benefit from having original content premiere on the up...


All Against 1 Returns to ProSieben

Brainpool, a Banijay Group company, today announced All Against 1 (Alle gegen Einen) will return to ProSieben for a second series. The commission follows a succ...


truTV Greenlights #1 Cable Comedy Series Impractical Jokers for a Ninth Season

Top-Rated Original Comedy Gets New 26-Episode Order High-res images available here: July 20, 2019 Los Angeles - WarnerMedia's tru...


Automate today to manage content better tomorrow

Last Friday, July 12, Product manager of VSN Toni Vilalta, presented the applications that artificial intelligence have for the archiving, management and catalo...



The acclaimed violinist, composer and producer is now using a d:vote CORE 4099 Instrument Microphone for recording and to amplify his live sound. Australian v...



DPAs d:fine CORE 4288 Headset Microphones giving entertainment staff at TUI Holiday Village resorts the flexibility to deliver even more dynamic shows. The E...


SGO introduces updates and new Mistika Technology solutions at IBC 2019, providing affordable choice for everyone

SGO will be showcasing the very latest developments, updates and new products jo...


TechnipFMC Awarded a Significant Integrated EPCI (iEPCI) Contract for Neptune Energy in the North Sea...

Press release | July 22, 2019 TechnipFMC Awarded a Significant Integrated EPCI ...


TechnipFMC Awarded a Major Contract for the Arctic LNG 2 Project in West Siberia

Press release | July 23, 2019 TechnipFMC Awarded a Major Contract for the Arctic LNG 2 Project in West Siberia LONDON & PARIS & HOUSTON--(BUSINESS WIRE)-- Reg...


Nielsen Leaders Share What's Coming Next for Advertising-from Cannes Lions

Once a year, the leaders from advertising agencies, global consumer brands, digital platforms and others across the media ecosystem gather in the south of Franc...


Building the next version of our infrastructure

Building the next version of our infrastructure Published on Jul 22, 2019 LinkedIn Corporate Communications Team Share LinkedIn Facebook Twitter ...


Ericsson and Telstra complete Australia's first 5G end-to-end standalone call

The call was conducted over 3.6GHz spectrum using Ericsson's Baseband 6630, ...


Live From The Open Championship: NBC Golf Team's Refined Workflows Make a Difference

Live From The Open Championship: NBC Golf Team's Refined Workflows Make a Di...


Twitter Releases Video-Clipping Tool LiveCut. What Does It Mean for Sports-Video Pros?

Twitter Releases Video-Clipping Tool LiveCut. What Does It Mean for Sports-Video...


With the Acquisition of Ooyala Flex Media Platform, Dalet Enters the Digital Distribution Space

With the Acquisition of Ooyala Flex Media Platform, Dalet Enters the Digital Dis...


BBC Sport Captures Open Championship Highlights from the Biggest Sporting Event Ever in Northern Ireland

Live from The Open: BBC Sport captures highlights from the biggest sporting even...


European Tour Productions Hits Its Stride at the Open Championship

Live from The Open: European Tour Productions hits its stride at Royal Portrush By Fergal Ringrose, Editorial Director, Europe Monday, July 22, 2019 - 12:36 ...


Broadcast RF Supports Sky Sports at the Open Championship With On-Course Coverage

Live from The Open: Broadcast RF in close support as Sky pres heads onto the gol...


NASCAR, NBC, and iRacing Team Up on Esports With eNASCAR telecasts on NBCSN

NASCAR, NBC, and iRacing Team Up on Esports With eNASCAR telecasts on NBCSN Thursday's edition of NASCAR America will be the first of four episodes to featu...


Unleashing the power with Titon

Danny AlanizFollow Danny: Instagram Danny Alaniz Is a Local 600 SOC active Los Angeles based cinematographer with 20 years of industry experience in the Camera...


It starts with the river

Ryan StruckFollow Ryan: Instagram New York based sports, adventure, lifestyle, portrait, documentary, travel, photographer and director shooting stills and mot...


Gordon Smith Speech at Media Institute Communications Forum Luncheon

Gordon Smith Speech at Media Institute Communications Forum Luncheon WASHINGTON, D.C. -- NNAB President & CEO Gordon Smith was the featured speaker at The Medi...


Radio Show to Explore the Podcast Revolution

Radio Show to Explore the Podcast Revolution --Session to focus on how-to strategies for broadcasters charting the course in today's podcast boom -- Car...


Eurovision Sport and A.S.O report climbing audiences for the Tour de France

Eurovision Sport and A.S.O report climbing audiences for the Tour de France...


Brand new trailer for A Confession starring Martin Freeman, Imelda Staunton and Siobhan Finneran

Published: Tue 23 Jul 2019 Video of A Confession new Brand new trailer for A ...


ITV Creates announces new talent month

Published: Tue 23 Jul 2019 ITV Creates announces new talent month ITV has today announced details of the new talent takeover of its on-screen idents project, ...


ITV Studios Global Entertainment signs first look deal with Kate Sinclair's Alchemy Entertainment

Published: Tue 23 Jul 2019 ITV Studios Global Entertainment signs first look de...


Zardonic Makes His Best Ever Investment - a Pair of PMC result6 Monitors

Drum & Bass legend Zardonic otherwise known as audio engineer Federico greda lvarez has bought a pair of PMC result6 nearfield monitors for his own studio...


Megahertz to Showcase One-of-a-Kind, All-IP OB Truck at IBC 2019

Megahertz Ltd, the trusted partner for systems integration with years of experience in delivering cost effective, imaginative designs and solutions for fixed an...


Embrionix Products at IBC2019

Embrionix Product Preview, IBC2019, Sept. 13-17, 2019, Stand 8.B37 Embrionix will feature its range of software-defined (SMPTE ST 2110) IP conversion and proce...


Speedcast and In Aria Networks Join Forces with Telespazio on Large-Scale, High-Capacity Video Services

Speedcast, the world s largest provider of remote communications and IT services...


Broadpeak Business Growth Accelerates in the Middle East, Leading to New Office Opening in Dubai

Broadpeak a leading provider of content delivery network (CDN) and video stream...


LTN Global Enters Agreement to Acquire Crystal

LTN Global, the global leader in broadcast-quality IP video transport solutions, has entered into an agreement to acquire Crystal, a provider of software that ...


SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Motion Imaging Journal

SMPTE , the organization that is defining the future of storytelling, is seeking...


NEP deploys multiple Calrec consoles and routing technology for premium audio at Wimbledon 2019

Viewers around the world enjoyed premium quality audio while watching Wimbledon ...


Insight TV, 4K UHD Producer and Channel Provider, Partners with Monster Energy for Jndia, The Fast Life

Insight TV, the world's leading broadcaster and producer of native 4K UHD ad...