
New York: The B Team announced today that Mats Granyrd, Director General of the GSMA and a strong proponent of sustainability who spearheaded efforts to mobilize the mobile industry's commitment to the Sustainable Development Goals (SDGs), will join co-founders Richard Branson, Jochen Zeitz, and 22 other leaders from business and civil society in their collective effort to demonstrate that a more sustainable path is better for both business, the planet and society.
Granyrd leads the GSMA in supporting its global membership through a range of industry programmes, advocacy initiatives and events. He is currently spearheading initiatives to amplify and accelerate the mobile industry's impact on all 17 of the SDGs, across both developed and developing markets.
Mats' progressive leadership on the SDGs in the mobile communications industry makes him a powerful addition to The B Team, said Jochen Zeitz, The B Team Co-Founder and Executive Chair. There are more than 5 billion mobile subscribers in the world making this an industry that can have formidable influence and impact in our efforts. From helping deliver a world with universal financial access by 2020, to responding to acute humanitarian crises, Mats and GSMA are helping to create a more resilient, equitable world.
For the past three years, The B Team has worked in partnership with businesses, governments, thought leaders and civil society advocates to identify solutions and drive bold action to transform the global economy, for the benefit of people and the planet, commented Granryd. I am honoured to be joining The B Team and working to achieve the achieve the 2030 agenda.
In addition to his work with The B Team to advocate for business solutions to achieve the SDGs and to orient businesses toward more inclusive and sustainable business models, Granyrd's engagements in sustainability include:
Member of the Board of the Broadband Commission for Sustainable Development, which is focused on leveraging ICT and broadband-based technologies for sustainable development.
Chair of the Broadband Commission's Working Group on Digital Gender Divide.
Commissioner on the Business & Sustainable Development Commission.
For more information, contact:
David Stearns, Director of Communications
The B Team
+1 718 501 8666
ds@bteam.org
Beth Morrissey
GSMA
bmorrissey@gsma.com
Please visit: bteam.org
Follow us on Twitter: @thebteamhq
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