Fujifilm to Highlight 4K HDR Lens Range During the Annual SVG Summit

Fujifilm to Highlight 4K HDR Lens Range During the Annual SVG Summit posted: 08/12/2017

Attendees at the annual SVG Summit on December 11-12th will get a first-hand look at the widest range of 4K HDR optics currently available. The Optical Devices Division of FUJIFILM will demonstrate its UA Series of 2/3 lenses, which include eight models designed specifically for 4K HDR broadcast and video production, in the exhibits section of the event. Also on hand at the sport's industry flagship event will be several FUJINON 4K lens sports broadcast customers, including: Dome Productions out of Toronto; Florida-based F&F Productions; and Mobile TV Group, headquartered in Denver. Held at the New York Hilton, the SVG Summit is designed for those involved with all aspects of sports production, content creation, and distribution. The two-day event features numerous workshop tracks and exhibitors showcasing the latest technology for sports coverage.

UA Series includes: Field/Box Lenses

UA107x8.4

UA80x9

UA27x6.5

Handheld Lenses

UA24x7.8

UA22x8

UA18x5.5

UA14x4.5

UA13x4.5

F&F Productions President and CEO George Orgera with FUJINON UA107x8.4 during NAB 2017

Introduced in September at IBC2017, the latest lens in the UA series, the FUJINON UA24x7.8, is the world's smallest (total length approx. 220.5mm) and lightest (approx. 1.98kg) broadcast lens that supports 4K production. Despite its compact body, the UA24x, covers a focal length from the wide angle of 7.8mm to 187mm, with a 24x high magnification zoom. This new portable lens allows users to shoot high-definition, realistic videos in environments requiring significant mobility, such as live sports and news from remote locations.

The portability and 4K HDR (High Dynamic Range) capability makes this new lens a huge boon to anyone looking to decrease shoulder-weight and capture detailed close ups when shooting hand-held, said Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. We're seeing an increase in shooting 4K videos for sports, news and in-studio shooting. With OTT videos available in 4K on PCs and tablets, that will only continue to increase. We're looking forward to participating in the SVG Summit and receiving valuable feedback from our sports and broadcast customers while we're there.

Other handheld zooms in this line up include: the UA14x4.5B, UA18x5.5B, UA13x4.5B and UA22x8B lenses. The UA27x6.5B studio lens and ENG/EFP lenses, the UA80x9 and UA107x8.4, round out the series.

F&F Productions GTX-18 4K HDR Mobile Unit shown with a FUJINON UA Series lens

The UA Series lenses provides advanced optical performance, with 4K compatibility, throughout the entire zoom range. It includes Fujifilm's proprietary HT-EBC (High Transmittance Electron Beam Coating), a multi-layer coating that provides a high level of transmittance and color reproduction. HT-EBC, coupled with Fujifilm's exclusive Aspheric Technology, reduces ghost and flare and increases light transmission. In addition, by thoroughly reducing chromatic aberrations, which are a common occurrence in telephoto zooms, it is also possible to shoot utilizing HDR. Rich tones can be reproduced, even when shooting scenes with intense contrast, such as stadiums at dusk.

The latest optical simulation technology was used in the lenses' optical design to prevent resolution degradation around the edges and control aberrations, thus achieving 4K image quality across the zoom range. An aperture shape close to that of a circle is achieved by adopting nine aperture blades, which provides a more natural bokeh.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada.

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