At Day 2 of the SVG Summit on Tuesday in New York City, top operations execs from CBS Sports, Fox Sports, MLB Network, NBC Sports Group, and Turner Sports discussed the biggest challenges and opportunities currently facing the live-sports-production industry. Hot topics included the near-term plans and hurdles for live 4K production; the MLB-NHL deal that brought NHL Network to MLB Network's Secaucus, NJ, facility; a look ahead at the 2016 Rio Olympics; and the promise of virtual reality for sports. Watch highlights from the session below:
The Rio Olympics are less than eight months away and NBC Sports' preparations for its most iconic property are already in the works. Darryl Jefferson, NBC Sports, VP of Post Operations and Digital Workflow, discusses NBC's plans for the Games and how the time-zone-friendly Rio locale will mean more live Olympics coverage than ever before - and potentially record-breaking ratings:
As part of the major deal between MLBAM and the NHL made earlier this year, MLB Network integrated NHL Network operations into its Secaucus, NJ, facility earlier this year and continues to built out new facilities and workflows for NHL Network. Susan Stone, MLB Network, SVP, Operations and Engineering provides an inside look at how the MLB Network-NHL Network transition has gone thus far and what's one the horizon:
As the interest in 4K content rises, live sports are likely to be seen in 4K in the near future. The question is - how do live-sports producers ease the transition from HD to 4K? One thing is clear, according to Mike Davies, Fox Sports, SVP, Field Operations, the side-by-side production model seen during the SD-to-HD transition is not a viable option:
Ken Aagaard, CBS Sports, EVP, Operations and Production Services says that CBS Sports plans to announce a major 4K-production test in the near future and continues to look at how to prepare for the next-gen format's potential arrival in the mainstream. However, a litany of challenges remain on the production and distribution side of the 4K-live-sports equation:
Tom Sahara, Turner Sports, VP Operations and Technology looks back at Turner Sports' 2015, which included tremendous storylines like the fan-favorite Mets and Cubs in the NLCS and Steph Curry and the Golden State Warriors' run to the NBA title. However, 2015 also included its share of challenges as Turner looks to find new efficiencies to face today's economic hurdles. With both sides of the equation in mind, Turner focused on how technology can make the experience better for fans:
As part of it's massive U.S. Open coverage this past summer, Fox Sports experimented extensively with producing a virtual reality experience and plans to continue tests as part of its new Fox Lab program. Davies provided an overview of what Fox learned at Whistling Straights and its VR roadmap going forward:
Aagaard says that CBS is also looking at VR and currently testing its prospects, but stresses that this is an experience that is wholly separate from the traditional multi-angle broadcast of a sports event. Davies chimes in regarding the challenges to monetize VR and create an ROI near-term, but remains excited about its potential:
CLICK HERE to view the full panel.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
At Day 2 of the SVG Summit on Tuesday in New York City, top operations execs from CBS Sports, Fox Sports, MLB Network, NBC Sports Group, and Turner Sports discussed the biggest challenges and opportunities currently facing the live-sports-production industry. Hot topics included the near-term plans and hurdles for live 4K production; the MLB-NHL deal that brought NHL Network to MLB Network's Secaucus, NJ, facility; a look ahead at the 2016 Rio Olympics; and the promise of virtual reality for sports. Watch highlights from the session below: 
