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ZAP uses ARRIS APEX3000 to deliver VOD services --
Thu, 13 Nov 2014 10:05
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ZAP, a television service provider in sub-Saharan Africa, has selected the APEX3000 from ARRIS Group, Inc., a global innovator in IP, video and broadband technology, to deliver network DVR (nDVR) and video on demand (VOD) services.
The solution was deployed by ARRIS Select Value Added Reseller (VAR) Satcab, a Portuguese based company focused on the design and the delivery of professional, digital media projects.
The APEX3000 is able to merge network traffic in an agile and flexible way. Service providers, like ZAP, face increasing demand for narrowcast channels to support growing consumer entertainment desires, such as expanded VOD libraries and nDVR. The need for a solution such as the APEX3000 to increase channel capacity has never been greater.
The deployment at ZAP follows the successful use of the APEX3000 solution by NOS, ZAPs sister company and one of Portugals premier providers of Internet and TV services. NOS deployed the APEX3000 in 2013 to efficiently manage the exponential rise in popularity of catch-up services. Following the implementation in Portugal, the APEX3000 became ZAPs recommended solution with the deployment being facilitated by SatCab.
Luis Henriques from ZAP said: Providing value-added services to our subscribers will ensure we continue to be the provider of choice for our customers. The rising demand for catch-up TV meant we had to upgrade and improve our delivery network and the ARRIS APEX3000 was an ideal choice as it allowed us to consolidate video and data services in an agile and flexible way. Not only can we offer services we know our subscribers want, but we also ensure our network can effortlessly scale up as we grow.
Increased content choice has driven the demand for catch-up services. The ARRIS 2014 Consumer Entertainment Index (CEI) showed that binge-viewing is becoming ubiquitous, with 80 percent admitting to watching multiple episodes of a series in one sitting, and the most popular way to binge-view content is via a free catch-up service. This appetite to watch more TV in a single sitting has meant that DVR technology has had to improve to keep pace. The CEI report also showed that 62 percent of DVR owners said they had to delete programs because they ran out of space, and this caused frustration 74 percent of the time in homes surveyed. ZAPs deployment of the APEX3000 facilitates the move to an nDVR model and alleviates concerns about local storage, a trend that is growing across the industry.
We know that the best way for service providers like ZAP to ensure subscriber loyalty and expand their customer base is to be at the forefront of the entertainment experience. VOD and nDVR are clearly at the centre of this new wave of advances that are improving entertainment. Our APEX3000 Universal Edge QAM is integral to this as it connects legacy architectures with a new converged platform, essential to transforming networks for tomorrows viewing experiences, said Steve McCaffery, senior vice president, EMEA and APAC, ARRIS. This deployment will help reduce future upgrade expenses and offer the scale that ZAP needs as it continues to grow in the region.
The APEX3000 was built with capacity in mind; the installation of a high-density QAM within a network leaves channels left over for future DOCSIS data use. While for some service providers the migration to a CCAP is planned for the future, there is now a need for a product which can increase channel capacity allowing for full transition later. The APEX3000 is designed not only to serve as this bridge for future rollouts of CCAP, but also to meet growing demand for narrowcast video.
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