Astro Radio aired over RM116.4mn worth of airtime to help local brands
Date Released:23 Aug 2021
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Astro Radio in partnership with Digi launched KamiCare MBiz' to help local businesses affected by the pandemic find their footing. Under the campaign, businesses who qualify are given free airtime to help them drive engagement and traffic to their brands. Over a seven-month period, this campaign successfully helped over 3030 local businesses by airing a total value of RM116.4mn in airtime.
Kenny Ong, Chief Executive Officer, Astro Radio, said, We are committed to help the community and local brands through KamiCare MBiz'. We are happy to work alongside our partners such as Digi, who share our vision of lending a helping hand to micro and small business owners. We received overwhelming response since KamiCare MBiz' launched with almost 7,700 submissions across our platforms. We are happy to announce we are extending this campaign so that more local businesses will have the opportunity to have their businesses featured on air reaching our 17 million listeners, and on social media reaching our 23 million followers.
Since the start of KamiCare MBiz in December 2020, Astro Radio brands have received submissions from various local businesses nationwide including home chefs and bakers, restaurants and caf s, florists, event management teams, tailors, car repair and home cleaning services, as well as companies offering IT solutions, pet food, sports attire and equipment, handicrafts, baby products, beverages and more.
From submissions received, selected businesses received at least 25 mentions over period of one week through 30-second on-air announcements. Additionally, these businesses were also featured on respective Astro Radio brand's social media pages for additional reach and engagement. Selected businesses also received additional mentions via Facebook Live streams, including local food sellers 24 Seven FNB and Little Boss who received additional sales orders following these mentions.
Businesses and listeners can continue to submit their requests on the SYOK app and all Astro Radio brand websites: HITZ, MIX, LITE, ERA, SINAR, GEGAR, ZAYAN, MY, MELODY, GOXUAN, and RAAGA.
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Astro Radio aired over RM116.4mn worth of airtime to help local brands 
