ITV backs three Studio 55 Ventures
Businesses with appeal amongst 16-34 year olds
ITV can today announce the three successful media and entertainment businesses from the Studio 55 programme - Live Tech Games, Metavision and Woo.
Announced last Autumn, Studio 55 Ventures is a brand new collaboration with the strategy and innovation firm Founders Intelligence, which seeks to invest in new business ideas that are unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV's reach amongst 16-34 year olds.
Live Tech Games is pioneering a new wave of mobile entertainment, creating live, player-vs-player, short-form games and transforming them into incredibly rewarding nationwide experiences directly from your mobile phone. The company is developing simple but exhilarating games that are designed to bring the public together virtually in short ten-minute bursts of adrenaline that enrich, exhilarate and enthrall players.
Metavision is an agency and studio bringing entertainment IP and brands to the Metaverse - the emerging virtual spaces driving a fundamental shift in how we engage with others and consume content online. Metavision will lead the expansion of ITV's IP and brand partners into Metaverse platforms, as well as driving the group's long term strategy around the convergence of gaming and entertainment in these spaces.
Woo is a well-being driven media platform, lifestyle brand and marketplace. Reimagining wellness for Generation Z, making solutions for mental health and wellbeing relatable, aspirational and culturally relevant. Woo comes to life through a digital led content proposition alongside a marketplace of curated consumer products across categories such as supplements, apparel, tech and beauty.
Each of the successful brands applied through the scheme and was given an intense programme of training and mentoring from ITV Executives and Founders Intelligence, and access to ITV's network of strategic assets and contacts. This culminated in a pitch for long-term investment to ITV CEO Dame Carolyn McCall, alongside top UK entrepreneurs Graham Cooke (founder and CEO of Qubit, the Goldman Sachs-backed AI personalisation tool) and Brent Hoberman (CBE, co-founder of lastminute.com, made.com and Founders Forum, the parent organisation of Founders Intelligence).
Dan Colton, Group Strategy and Transformation Director at ITV said:
When we launched Studio 55 Ventures we set out to find business propositions that could increase our engagement with 16-34 year olds by leveraging ITV's globally recognised IP and our unparalleled commercial audiences. I'm thrilled that we're able to bring the ambitious entrepreneurs behind Live Tech Games, Metavision and Woo into the ITV fold.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
13/04/2026
FOX Latin America Announces The Launch Of The FOX Channel In Central America And...
13/04/2026
No amps, no safety net The biggest challenge was the music itself. Everything in the film is acoustic and unamplified. The theme itself is kind of hard to expl...
13/04/2026
RT Radio 1 has today launched a significant step in its ongoing strategic evolution. Following the launch of its brand-new schedule late last year, RT Radio 1...
13/04/2026
The Late Late Show Opening Act, the search for Ireland's newest country musi...
13/04/2026
RT has today announced the appointment of Annemarie Britz to the position of Chief Financial Officer, RT following a public competition.
Annemarie Britz is c...
12/04/2026
Headphone system designed for immersive monitoring
With the demand for immersive audio showing no signs of slowing down, lots of companies are turning their...
11/04/2026
Engineer collective welcome Freddy Knop
Infrasonic, an award-winning collective of audio engineers operating out of Nashville and Los Angeles with credits r...
10/04/2026
After launching the Spotify Podcast Awards in Mexico last year, we brought the fan-voted celebration to Paris this week for its first edition in France. Hosted ...
10/04/2026
Powered and unpowered live PA ranges upgraded
Yamaha have just refreshed four of their hugely popular PA speaker ranges, delivering significant improvements...
10/04/2026
Underlying plug-in & VI technology now available to others
UJAM's latest announcement sees the company open up' Gorilla Engine, the development pla...
10/04/2026
Luxembourg, April 10, 2026 - SES, a leading space solutions company, announces that it has entrusted BNP Paribas with the implementation of a liquidity agreemen...
10/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
10/04/2026
Five-part Sky Original drama airs nightly on Sky Mix and Sky Atlantic from 20 Ap...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
ITV backs three Studio 55 Ventures 
