Consumer experience to the 4K debate
14/11/2018
The afternoon session of the second day of the 4K Summit He has met the pole Digital Content Malaga to a panel of experts consisting of Rub n Mellado (Movistar), Alvaro Villegas (Nokia) Y Kevin King (AJA).
Mellado ha iniciado su intervenci n destacando la sustituci n masiva de set top boxes a m s de 4 millones de clientes de Movistar+ que a partir de ahora contar n con un STB con soporte 4K UHD, conectividad Ethernet e integraci n con Aura, el asistente inteligente por voz de Telef nica. Tras esta primera experiencia en Espa a, Movistar ir extendiendo los decos 4K a otros territorios de Am rica Latina en los que opera.
Para ofrecer una buena experiencia es importante contar con una buena red tanto de acceso como interna en casa v a WiFi. No podemos llenar la casa de cables, por ello el Wifi es importante , ha asegurado.
Por otro lado, tambi n ha subrayado la importancia de ofrecer contenidos de la m s alta calidad en movilidad mediante la red de acceso m vil logrando una experiencia excelente en el usuario.
El objetivo es acercar al cliente contenidos de m xima calidad incluso en redes m viles , ha reconocido. Telef nica apuesta as por ofrecer una experiencia de gran calidad tanto en el hogar, pasando por la red de acceso y la plataforma de v deo.
El contenido es el rey pero las funcionalidades son la reina como el catch up o visionado de los ltimos siete d as , ha afirmado.
Por su parte, lvaro Villegas ha hecho un repaso al desarrollo tecnol gico que Nokia ha llevado a cabo a lo largo de los ltimos dos a os. Cuando empezamos a trabajar sobre 4K hace dos a os era una tecnolog a de cara al futuro hoy, los usuarios empiezan a vivirla como una realidad , ha comentado.
En l nea con lo se alado por Mellado, Villegas tambi n ha subrayado que es necesario contar con una buena plataforma en casa para disfrutar de estos contenidos 4K en casa a trav s de Wifi y redes 5G de cara a facilitar nuevas experiencias en t rminos de movilidad.
En esta l nea de trabajo ha compartido la experiencia llevada a cabo hace unas semanas en Segovia con la distribuci n de contenidos 4K mediante una red m vil con excelentes resultados.
Por ltimo, ha adelantado que la Ultra Alta Definici n (4K, 8K y m s all ) ser imprescindible a la hora de desarrollar experiencias inmersivas. En la 4K Summit, Nokia est llevando a cabo demostraciones en esta l nea con v deos con resoluci n en 16K.
El encargado de cerrar este panel de expertos ha sido Kevin King quien ha iniciado su intervenci n repasando la historia de AJA que a lo largo de sus 25 a os de vida ha fabricado todo tipo de componentes que han permitido el paso de la SD a la HD y ahora al 4K.
King ha comentado que AJA cuenta con una gran equipo de ingenieros que trabajar para adelantarse a las tendencias tecnol gicas permitiendo a los usuarios modificar los contenidos en v deo o metadatos e impulsarlos para edici n o para plataformas de entrega como Movistar. AJA ayuda para agilizar estos procesos trazando puentes , ha comentado.
Para cerrar su intervenci n, Kevin King ha reconocido el papel que servicios de streaming como Netflix o Amazon ha jugado para acelerar la llegada del 4K con alto rango din mico HDR.
Construir un sistema de transmisi n de cero requiere un gran esfuerzo humano y de inversi n, y la tecnolog a de AJA ayuda a los profesionales ha caminar hacia nuevos retos , ha se alado.
Por ltimo, se ha mostrado convencido de que probablemente mi generaci n sea la ltima que consumir masivamente programaci n lineal. Las nuevas generaciones quieren ver programas en cualquier lugar y en la forma y momento que desean .
LINK: | https://www.panoramaaudiovisual.com/en/2018/11/08/experiencia-consumid... |
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