Imagine Communications appoints new chief marketing officer

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Imagine Communications appoints new chief marketing officer --

Tue, 28 Jul 2015 10:46

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Imagine Communications, a global provider of video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, recently announced the promotion of Ramnik Kamo to the position of chief marketing officer. In addition to overseeing Imagine Communications overall marketing strategy, Kamo will be responsible for business development, partnerships and merger and acquisition activities.

With more than 20 years of experience in the technology industry, Kamo has compiled an impressive track record of bringing to market, products and services that enable customers to exploit the business-transforming potential of new technologies and monetisation models. Kamo has considerable experience in on-premise and cloud technology solutions and offers a deep understanding of go-to-market models required to succeed in both domains.

Ramnik possesses a rare combination of vision, creativity and business skills, said Imagine Communications CEO Charlie Vogt. No one better understands the mindset of our customers and is able to design, develop and market solutions that meet their requirements to evolve their businesses gracefully, affordably and without operational disruption. Ramnik will be exceptional in integrating the voice of our customers into our future product development and go-to-market strategies.

Since joining Imagine Communications, Kamo has been instrumental in developing the company s New Media strategies, focusing on the branding and strategic positioning of Imagine Communications Live/Linear to Over-the-Top (OTT) initiatives, advertising and campaign management solutions and CloudXtream platform, which includes Cloud DVR (cDVR) and Dynamic Ad Insertion (DAI) solutions.

Kamo s appointment comes at a time when the media and entertainment industry is confronted by profound disruption to longstanding operational and business practices. Shifting video consumption patterns, emerging technologies and a new wave of competition is putting pressure on all sectors of the media industry to improve the agility and efficiencies of their operations.

The combination of its heritage in the media industry and market-leading embrace of next-generation technologies, including IP, software-defined networking and cloud, places Imagine Communications in the optimal position to convert today s disruptions into tomorrow s opportunities, said Kamo. I m excited by the richness of our solution portfolio, our focus in both the SDI/baseband and IP realms and the opportunity it affords us to deliver the benefits, solutions and services our customers require now and into the future.

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