The hefty TV ratings produced by the start of the 2024-25 NFL season are translating into high prices for 30-second spots during games, according to new data from Guideline. The average paid unit rate for a :30 in NFL programming is set to increase by 9% year-over-year in October 2024, following 7% growth in September, it reported.
NFL 30 Second Spots Set to Increase by 9% YoY in Oct. 2024
11/10/2024
The hefty TV ratings produced by the start of the 2024-25 NFL season are translating into high prices for 30-second spots during games, according to new data from Guideline. The average paid unit rate for a :30 in NFL programming is set to increase by 9% year-over-year in October 2024, following 7% growth in September, it reported.
| LINK: | https://www.tvtechnology.com/news/nfl-30-second-spots-set-to-rise-9-pe... |
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