Grass Valley to Showcase Market-Driven Media Production Solutions at FOMEX 2025 in Riyadh

MONTREAL, CANADA - February 17, 2025 - Grass Valley, the market leader in innovative live production solutions, is proud to announce its participation in FOMEX 2025, the Future of Media Exhibition, taking place at The Arena Riyadh from Wednesday, February 19 through Friday, February 21, 2025. Media professionals and industry leaders are invited to visit Booth SP13 to explore how Grass Valley's cutting-edge solutions are transforming broadcast and media production across the Middle East.

Empowering Media Production for a Transforming Region

At FOMEX 2025, Grass Valley will highlight its comprehensive suite of solutions designed to meet the evolving needs of broadcasters and media organizations. With an emphasis on flexibility, efficiency, and scalability, these solutions enable seamless live production, integrated workflow management, and agile broadcast transmission-key elements in driving operational excellence and creative storytelling in today's dynamic media landscape.

Grass Valley's commitment to regional innovation is further reinforced through strategic partnerships that are reshaping the media environment:

Saudi Broadcasting Authority (SBA): Grass Valley has been instrumental in modernizing Studio A for Saudi One, the flagship channel of SBA. This transformative upgrade aligns with Saudi Arabia's Vision 2030, setting a new benchmark for high-quality, innovative media production in the region.

Arabsat: A major global satellite operator delivering over 700 TV and radio channels to more than 80 countries, Arabsat has chosen Grass Valley's AMPP SaaS platform as the foundation for a new three-tiered suite of broadcast transmission services. Leveraging the Playout X solution, these new services enable Arabsat customers to broadcast quality signals in a much more flexible and efficient way, empowering rapid deployment and enhancing operational agility.

Strategic Focus on the Middle East

Recognizing the Middle East as a vibrant and strategically important market, Grass Valley remains dedicated to supporting the region's media transformation. Hany Bartella, VP of Sales for the Middle East, states: The Middle East is a dynamic region undergoing significant evolution in media production. Our partnerships with key industry leaders such as the Saudi Broadcasting Authority and Arabsat underscore our commitment to delivering market-driven solutions that not only address today's challenges but also pave the way for future growth and innovation.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.

Products may be protected by one or more patents. For further information, please visit: grassvalley.com/patents.

Grass Valley , GV , GV Grass Valley , and the Grass Valley logo are trademarks or registered trademarks of Grass Valley USA, LLC, or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Grass Valley USA, LLC or its affiliated companies, and other parties may also have trademark rights in other terms used herein. Copyright 2024 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.

LINK:	https://www.grassvalley.com/press-releases/2025/grass-valley-to-showca...
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