Grass Valley Unveils New Solutions for End-to-End Media Production at NAB Show 2025

18/03/2025

Grass Valley Unveils New Solutions for End-to-End Media Production at NAB Show 2025

Brie Clayton March 18, 2025

0 Comments

Grass Valley Redefines Media Production with Cutting-Edge Innovations and the Power of the GV Alliance at NAB Show 2025

Grass Valley, the media and entertainment industry's leading technology innovator, is set to make a bold statement at NAB Show 2025 with a reimagined booth presence that showcases how the company is setting the pace for industry transformation through the dynamic power of the GV Media Universe (GVMU).

The new location in the North Hall, booth N506, will offer a refreshing new look and layout to fully demonstrate the integrated GVMU ecosystem that covers every stage of the production workflow, from image capture to delivery. From the power of the AMPP platform to the renowned LDX 100 Series camera fleet, production switchers, and media infrastructure, Grass Valley will be showcasing the full suite of pioneering tools driving the new media revolution.

Game-Changing Solutions The dawn of a new age of media production is here, and we're looking forward to meeting with customers and partners at our booth to demonstrate how the GV Media Universe is revolutionizing the production landscape for media companies around the world, explains Grass Valley President and Chief Operating Officer, Jon Wilson.

Our industry is in a pivotal moment with many complex challenges facing media businesses as they transition to a new way of operating while continuing to deliver great stories and drive down technology costs to a more sustainable long-term model. This is where the GVMU is changing the game for organizations of all sizes and we're excited to share how we're leading the media revolution at NAB Show this year.

At the heart of the GVMU is the AMPP platform: the operating system for media production, bridging hardware and software solutions, and powering high-performance workflows across live production, content management, automation and distribution. Adoption rates for AMPP have skyrocketed, with average usage eclipsing 11 million hours per month. AMPP's success is the foundation for the company's wider growth story, having achieved impressive organic growth of more than 25% in 2024, and significant industry recognition through various awards and patents.

Grass Valley's transformation has been driven by record investments in technology, processes, and people, says Executive Chairman and CEO, Louis Hernandez Jr. At NAB Show 2025, we will be demonstrating how our focus on organic growth and true innovation with the GVMU is enabling a new era of agile, sustainable, cost-effective production and delivery for media businesses everywhere. We're proud to be setting the pace for industry transformation and look forward to sharing significant new developments with our partners and customers.

Drama at the Speed of Live Making its debut at NAB Show is the new LDX 180 camera which features the new Super35 Xenios imager that delivers stunning cinematic depth-of-field, with enhanced definition and vibrancy.

Featuring all of the hallmarks of the LDX Series, including Creative Grading, ensuring artistic control across the lineup, the LDX 180 blends cinematic depth with the speed and precision of live production to redefine how stories are told. The full LDX Series will be on display, including the new LDX 110 with RF for wireless production, and the new LDX 135 with 5G, offering direct AMPP contribution without ingest conversion.

The new Grass Valley booth will offer a showcase of the full GVMU, with products and solutions covering cameras and live production; networking and processing; news and media workflows; content management and editing; linear and event-based playout; and much more. The booth will also host members of the expanding GV Alliance, which brings together companies from across the media and entertainment industries in an open digital community with the shared goal of simplifying production workflows.

In addition, the Grass Valley leadership team will be taking part in the GV Forum 2025 at the Renaissance Hotel Las Vegas on Saturday April 5 from 8am. Hosted by the GVx Council, the event includes executive panel discussions, case studies, exclusive industry research on behalf of GVx from Caretta Research, and AMPP technology demonstration sessions, followed by a drinks reception. Speakers include Del Parks, President, Sinclair Broadcast Group; Dave Travis, Group Director of Content, Broadcast & Platforms, Sky; Rebecca Jackson, Business Development Manager, Caretta Research; and Stuart Baillie, SVP Media Engineering & Global Distribution, Paramount.

And the show-stopping news doesn't end there, as NAB Show 2025 will also see the launch of a brand new book from Grass Valley Chairman and CEO, Louis Hernandez Jr. Digital Tsunami explores the massive digital shifts shaping the media and entertainment industry, offering critical insights for businesses navigating this complex and ever-evolving landscape.

The world is riding the crest of a digital wave that is transforming every aspect of our lives, says Hernandez Jr. in prefacing his book, and with its AMPP-powered GVMU, Grass Valley is leading the media revolution enabling media organizations to thrive in this bold new age of media production, distribution, and consumption.

Join us at our new location, North Hall, Booth N506, at NAB Show 2025, Las Vegas Convention Center, April 6-9, and be a part of the revolution shaping the future of media.

March 19, 2025SMPTE Unveils 2025 NAB Show Educational PresentationsSMPTE , the home of media professionals, technologists, and engineers, today unveiled the

March 19, 2025NAB 2025: CueScript Maximizes Teleprompter Experience with New Tools Ranging from Setup to Deliverywww.desertmoon.tvHarriet@d

LINK:	https://creativecow.net/grass-valley-unveils-new-solutions-for-end-to-...
	See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026