
Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
By Jenny Priestley
Published: March 31, 2023 Updated: April 3, 2023
Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
target=_blank title=Share on LinkedIn class=share-linkedin>
Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.
The technology had previously been employed most on major blockbusters or big-budget TV series.
But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.
Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.
Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.
We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.
We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.
For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.
We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.
The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.
Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.
left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.
Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.
Coronation Street becomes first continuing drama to use virtual production
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
Directed By, Spotify's documentary-style series that pulls back the curtain ...
25/03/2026
BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years.
Part of Spo...
25/03/2026
How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...
25/03/2026
Tape effects taken to the extreme
The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...
25/03/2026
Launched alongside new Vocal Phrases bundle
Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...
25/03/2026
Latest update now live
The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...
25/03/2026
Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
25/03/2026
Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Providing wide view timing visibility across the entire production chain...
25/03/2026
Continuing development drives advances in security, availability, access and connectivity...
25/03/2026
Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...
25/03/2026
Telestream, a global leader in media workflow technologies, today announced expanded integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, d...
25/03/2026
Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the d...
25/03/2026
OOONA, a global provider of professional management and production tools for the media localization industry, announced today that it has been awarded the TPN G...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...
25/03/2026
QuickLink, a leading provider of award-winning video production and remote contribution solutions, will showcase its award-winning StudioPro ecosystem at The 2...
25/03/2026
Alfalite, the only European manufacturer of LED screens, will once again be present at NAB Show, the leading global event for the broadcast, media and entertain...
25/03/2026
PC, a leading provider of integrated communication solutions, will make its NAB 2026 Show debut in Booth C 3341. The company will highlight the newly branded On...
25/03/2026
Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears
LTN will demonstrate how its purp...
25/03/2026
Test & measurement innovator, Leader Electronics, will present the full range of Leader, PHABRIX and LeaderPhabrix T&M solutions at the NAB Show, which takes pl...
25/03/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the appointmen...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...