Sony Pixel Power calrec Sony

The UK industry is really ahead of the game right now!': How virtual production is gaining traction in UK TV production

31/03/2023

Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

By Jenny Priestley

Published: March 31, 2023 Updated: April 3, 2023

Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

target=_blank title=Share on LinkedIn class=share-linkedin>

Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.

The technology had previously been employed most on major blockbusters or big-budget TV series.

But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.

Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.

Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.

We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.

We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.

For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.

We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.

The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.

Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.

left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.

Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.

Coronation Street becomes first continuing drama to use virtual production
LINK: https://www.tvbeurope.com/production-post/the-uk-industry-is-really-ah...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

24/10/2026

Fox Adds 4K, 8K Nucleus Cameras to World Series Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Sinclair Corrals 22 Local San Antonio Spurs Games

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

FCC's Anna Gomez Sounds Alarm Over Election Polling Ahead of Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

24/10/2026

Hit Horror Film Buddy Created with DaVinci Resolve Studio

Hit Horror Film Buddy Created with DaVinci Resolve Studio Brie Clayton October 23, 2026 0 Comments Colorist Sam Daley created authentic 90s kids'...

23/10/2026

CBS Sports Adds U.S. Spanish-Language Rights for Concacaf Champions Cup on Paramount+

CBS Sports will be the exclusive U.S. Spanish-language rights holder for the Con...

23/10/2026

Fubo Closes Seven New RSN Distribution Agreements for 2026-27 NBA Season

Fubo has announced new distribution agreements for carriage of seven regional sports networks for the 2026-27 NBA season. Through those agreements, the Fubo str...

23/10/2026

CBC/Radio-Canada Selects Dalet Pyramid to Modernize News Operations

CBC/Radio-Canada has selected Dalet to modernize its news operations across Canada, deploying Dalet Pyramid across the organization. CBC/Radio-Canada operates 2...

23/10/2026

EZDRM Granted Patent for DRM Delivery Over WebRTC

EZDRM has been granted US patent 12,659,532 for a method of delivering DRM-protected content over low-latency WebRTC (Web Real-Time Communication) infrastructur...

23/10/2026

Audio-Technica Acquires Hollywood Facility to Expand West Coast Presence

Audio-Technica has acquired a new facility in the Hollywood Media District in Hollywood, California, expanding its U.S. operations. The 8,966-square-foot, two-s...

23/10/2026

Audio-Technica to Exhibit Microphones and Headphones at AES Show Nashville 2026

Audio-Technica (booth 514) will display its studio and live sound microphones and headphones at AES Show Nashville 2026, taking place Saturday, Oct. 31, and Sun...

23/10/2026

Stephen Arnold Music Details Role of Sonic Branding as Teams Take Over Local Sports Broadcasts

As regional sports networks (RSNs) decline, teams and leagues are producing more...

23/10/2026

ACC Study: More Americans Would Take Pride in Visitors Feeling Welcome at LA28 Than in Team USA Winning the Most Medals

Acceleration Community of Companies (ACC) has released The People's Games: W...

23/10/2026

GameTime Productions Uses Stripe TV's Lightbox and Telestripe for Portable Telestration

GameTime Productions is using Stripe TV's Lightbox and Telestripe wireless t...

23/10/2026

CLOUDflex Broadcast Integrates ZoomISO Cloud Into Its Platform

CLOUDflex Broadcast has announced a direct integration with ZoomISO Cloud, Zoom's remote contribution solution for cloud-based media production systems. Dev...

23/10/2026

TMRW Sports Names Chris Zaber SVP of Ticketing and Venue Experience

TMRW Sports has appointed Chris Zaber senior vice president of ticketing and venue experience as the company continues to build out its portfolio of sports prop...

23/10/2026

Wheelhouse and Omaha Productions Invest in BBQ World Cup & Expo

The BBQ World Cup & Expo has announced an investment from Wheelhouse, the content, talent and investment company founded by Brent Montgomery, and Omaha Producti...

23/10/2026

Bally's and BKB Launch Bally's Fightnight by BKB Franchise With ForceIQ Punch Data

BKB Bare Knuckle Boxing and Bally's Corporation have unveiled Bally's Fi...

23/10/2026

Yahoo Sports Launches Perfect 5 Fantasy Game for NBA on Prime Broadcasts

Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week's marquee NBA on Prime matchups. It is designed to run alongsi...

23/10/2026

NEP Connected Solutions' Steve Grigely on Continued Remote Production Expansion

At the SVG Remote Production Summit at Techwood Studios in Atlanta, Steve Grigel...

23/10/2026

Dirtcam, Expanded Specialty Cameras Highlight Fox Sports World Series Production

Fox Sports will broadcast game one of the 122nd World Series tonight from Milwaukee as the Milwaukee Brewers and Tampa Bay Rays square off. And with a crew of 4...

23/10/2026

Prime Video Tips Off Second NBA Season With AI-Driven Prime 360 Photorealistic Virtual Camera System

Emmy-winning Culver City studio, bicoastal Game Creek Video mobile units return ...

23/10/2026

FOX Sports Gives Series Sound a Refresh With New People on the Audio Team, New Parabolics

A playoff season featuring three series sweeps allows broadcast crews extra time...

23/10/2026

fedDSP launch ECO delay plug-in

Creative and versatile echo effect fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...

23/10/2026

UJAM release DETUNICORN

A FREE hypersaw synth in time for Halloween UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...

23/10/2026

Adhoc notification: SGL Carbon sells its former Carbon Fiber facility in Moses Lake (USA)

(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...

23/10/2026

SMPTE to Hold Tech Summit in Conjunction With NAB Show NY Starting in 2027

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

DirecTV to Showcase Unique Sport Equinox on Oct. 26

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Territory Group Launches Lux Meridian, New AI-Native Film and Television Production Studio

Territory Group Launches Lux Meridian, New AI-Native Film and Television Product...

23/10/2026

SipRadius provides rapid response to PHP concerns

SipRadius, widely recognized for making content processing and connectivity secure and seamless, has responded promptly to the global issue of PHP vulnerabiliti...

23/10/2026

Comcast Plans Restructure, Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Locality Appoints Saul Stetson as SVP, Head of Product

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

University of North Florida Athletics, Cox Media Sign Multiyear Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

CBC/Radio Canada Taps Dalet to Modernize News Operations

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

SWIT Introduces Compact, Gold Mount Batteries

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Hearst Television VP, Finance Stanley Herriott Sets Retirement

Share Copy link Facebook X Linkedin Bluesky Email...

23/10/2026

Ayrton Launches Falconer

A Brand New, Ultra-high-performance Remote Followspot Control System Ayrton has released Falconer, a brand-new, ultra-high-performance remote followspot system...

23/10/2026

Scripps Research Nobel laureates Ardem Patapoutian and K. Barry Sharpless among first honored by new Wertheim Laureate Prize

LA JOLLA, CA-The newly launched Wertheim Laureate Prize invites Nobel laureates ...

23/10/2026

Vegas Pro Delivers Professional Color Management and Faster Renders

Vegas Pro Delivers Professional Color Management and Faster Renders Jessie Electa Petrov October 22, 2026 0 Comments The 2027 release from Boris FX st...

23/10/2026

Blackmagic Design Announces Price Increases Due to Rising Memory Costs

Blackmagic Design Announces Price Increases Due to Rising Memory Costs Brie Clayton October 22, 2026 0 Comments New prices across a range of products ...

23/10/2026

Berklee Welcomes Marcus Gilmore for Signature Series Performance

Berklee Welcomes Marcus Gilmore for Signature Series Performance The two-time Grammy Award-winning drummer, composer, producer, and bandleader will also lead ...

23/10/2026

Season 30 of The Voice Features a Record Number of Berklee Alumni

Season 30 of The Voice Features a Record Number of Berklee Alumni Learn more about Dakota Cohen, Brandon Diaz, Nina Howland, and Zalissa Stewart, plus how the...

23/10/2026

The Dyers Caravan Park: A Merry Elfing Christmas (w/t) coming to Sky and NOW

Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026 The Dyers' Caravan Park: A Merry Elfin...

23/10/2026

Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series

Friday 23 October 2026 Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series Sky Sports has launched Minus 1, a new social series that pairs th...

23/10/2026

iPhone Duo arrives at Apple Store locations worldwide - PHOTOS - Posted on 23 October 2026

On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...

22/10/2026

Router Control Strategy: UCP Panels, WebPanel, and NBOSS

Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...

22/10/2026

BeckTV, Beam Dynamics, Providius Connect System Design, Asset Intelligence, and Live Monitoring

BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...

22/10/2026

NETGEAR Enterprise Extends Professional Services to NDI AV-over-IP Workflows

NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...

22/10/2026

USSI Global Promotes Ted Korte to Chief Technology Officer

USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...

22/10/2026

Calrec Appoints Video Progetti as Italian Distribution Partner

Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...