Sony Pixel Power calrec Sony

The UK industry is really ahead of the game right now!': How virtual production is gaining traction in UK TV production

31/03/2023

Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

By Jenny Priestley

Published: March 31, 2023 Updated: April 3, 2023

Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

target=_blank title=Share on LinkedIn class=share-linkedin>

Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.

The technology had previously been employed most on major blockbusters or big-budget TV series.

But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.

Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.

Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.

We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.

We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.

For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.

We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.

The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.

Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.

left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.

Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.

Coronation Street becomes first continuing drama to use virtual production
LINK: https://www.tvbeurope.com/production-post/the-uk-industry-is-really-ah...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

08/06/2026

Meet the New GLOW Ambassadors Leading Spotify's Global Pride Celebration

At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...

08/06/2026

GearExpo UK: Keyboard & Synth Update

Get Hands-on With Keyboard & Synth Brands GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...

08/06/2026

IK Multimedia's ARC On-Ear gains IEM support

50 popular in-ear monitoring system profiles added The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...

08/06/2026

Audeze announce the MM-520

Manny Marroquin signature cans upgraded with SLAM Technology The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...

08/06/2026

Air domain supremacy redefined - New counter UAS, space solutions and directional communications from Rohde & Schwarz debut at ILA

Air domain supremacy redefined - New counter UAS, space solutions and directiona...

08/06/2026

BBC announces Hercule, starring Edward Bluemel as Agatha Christie's legendary detective Hercule Poirot

he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...

08/06/2026

Sam Craig Joins Grass Valley as VP, Global Presales

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

SMPTE Sets Course Lineup With ST 2110, IP Networking Focus

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Glensound puts practical audio connectivity centre stage...

Dante interfaces, intercom and control systems for modern AV environments Glensound will showcase a focused range of networked audio and intercom solutions fo...

08/06/2026

Bminty and T18 celebrates the channel s 1st anniversary -...

Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...

08/06/2026

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary

DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary Brie Clayton June 8, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Cl...

08/06/2026

New York Cracks Down on AI Bots

Share Copy link Facebook X Linkedin Bluesky Email...

08/06/2026

Sky introduces Real Time feature on Sky Glass and Sky Stream to bring fans closer to the World Cup action

Plus, 20% off TVs ahead of kick-offMonday 8 June 2026 Sky introduces Real Time...

08/06/2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026

FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...

08/06/2026

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One Chief World Cup Watchers

FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...

08/06/2026

Hamburg Open. Hamburg. 14-15 January 2026

Meet us on the show floor Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare. Nara v2 introduces re...

08/06/2026

Micro Salon. Paris. 5-6 February 2026

L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...

08/06/2026

HPA Tech Retreat. Rancho Mirage. 15-19 February 2026

Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...

08/06/2026

Beyond the prompt: Colour grading in the age of AI. Berlin. 18 February 2026

Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist Wednesday 18 February 6:00pm / Doors open 7:00pm / Presentation in German 8:00pm / Drin...

08/06/2026

Modern workflow simplified: FilmLight presents Nara and Daylight with FilmLight API. London. 14 April 2026

Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...

08/06/2026

The Fundamentals of Coding and Machine-Assisted Development. London. Various

You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development These sessions will help you build the skills needed to cre...

08/06/2026

Colour Masterclass at MELS. Montreal. 9 May 2026

With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal) Wednesday 6 May Pick your time: 1:00PM / 5:00PM Note: The presentation will be hel...

08/06/2026

Simplify your workflows with FLAPI. Los Angeles. 9 June 2026

FilmLight, 1107 N El Centro Ave, Los Angeles Doors open at 3:30pm Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...

08/06/2026

The Creators List launched to Help Brands Connect With Top Creators In Cannes

The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...

08/06/2026

It's almost kick off time! RT KIDS show Total Football returns for a second season with a brand new co-host

Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...

07/06/2026

Decksaver's Sping 2026 Drop

Company introduce 21 new protective covers Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...

07/06/2026

How to Recreate the Star Trek TNG jump to warp in After Effects

How to Recreate the Star Trek TNG jump to warp in After Effects Graham Quince June 7, 2026 0 Comments In 1987, John Knoll at ILM had to use labor-inte...

07/06/2026

Filming Coffee Communities with Blackmagic PYXIS

Filming Coffee Communities with Blackmagic PYXIS Brie Clayton June 7, 2026 0 Comments Remote travel, fast setups and hard sun shaped this documentary ...

07/06/2026

NVIDIA and Doosan Group Collaborate to Advance Physical AI and AI Factory Infrastructure

NVIDIA and Doosan Group are expanding their collaboration to advance new opportu...