
Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
By Jenny Priestley
Published: March 31, 2023 Updated: April 3, 2023
Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
target=_blank title=Share on LinkedIn class=share-linkedin>
Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.
The technology had previously been employed most on major blockbusters or big-budget TV series.
But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.
Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.
Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.
We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.
We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.
For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.
We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.
The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.
Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.
left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.
Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.
Coronation Street becomes first continuing drama to use virtual production
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
11/08/2026
LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...
11/08/2026
Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...
11/08/2026
Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...
11/08/2026
Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches
Appear A...
11/08/2026
Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...
11/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...
11/08/2026
Transforming your audience into advocates with Kelsey Gamble 10 August 2026
Building community, harnessing fandom for marketing and activating the four stages ...
11/08/2026
A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player
A Day in May revisits the people and stories behind Ireland's historic marriage equa...
11/08/2026
As AI shifts from chatbots to autonomous agents, open models are serving market ...
11/08/2026
The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally.
Throughout Au...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
10/08/2026
Saturation plug-in free until 20 August 2026
fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...
10/08/2026
New mix-comparison & feedback tool
Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...
10/08/2026
Additive soft synth gains free counterpart
Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...
10/08/2026
Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...
10/08/2026
FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...
10/08/2026
Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...
10/08/2026
Remote Editing Without Cloud Storage Premiere Pro
Michael Cioni August 10, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup...
10/08/2026
Stunning Pixelated ASCII Effect for Apple Motion
Simon Ubsdell August 10, 2026
0 Comments
Apple Motion is perfect for building this popular ASCII unic...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Monday 10 August 2026
Welcome to the Show : Sky Creative unites football fans w...
10/08/2026
Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...
10/08/2026
A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...
10/08/2026
Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...
09/08/2026
Combines physical modelling with subtractive synthesis
reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...
09/08/2026
Human nuance is not a switch
Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...
09/08/2026
COW Jobs: Documentary Editor - Remote
Brie Clayton August 9, 2026
0 Comments
Documentary Editor
July 31, 2026COW Jobs: Lead Generation Representativ...
08/08/2026
Enhanced ToneNET integration & 220 new Premium V2 Tone Models
IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...
08/08/2026
Honouring the drum machine that redefined modern music
Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
08/08/2026
Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects
Graham Quince August 8, 2026
0 Comments
The Echo Effect to create long streaks is n...
08/08/2026
Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...
08/08/2026
Award Winning New Horror Film Shot Using Blackmagic Camera App
Brie Clayton August 7, 2026
0 Comments
Fire Alive, shot using the Blackmagic Camera i...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
07/08/2026
Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...