
Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
By Jenny Priestley
Published: March 31, 2023 Updated: April 3, 2023
Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
target=_blank title=Share on LinkedIn class=share-linkedin>
Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.
The technology had previously been employed most on major blockbusters or big-budget TV series.
But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.
Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.
Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.
We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.
We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.
For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.
We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.
The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.
Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.
left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.
Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.
Coronation Street becomes first continuing drama to use virtual production
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
20/04/2026
At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...
20/04/2026
At the 2026 NAB Show, Canon is doubling down on its commitment to live sports pr...
20/04/2026
Fujifilm is sharpening its focus on core broadcast production with a new wave of...
20/04/2026
This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...
20/04/2026
Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...
20/04/2026
Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...
20/04/2026
Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...
20/04/2026
Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...
20/04/2026
International Association of MediaTech (IAMT), formerly known as IABM, announced...
20/04/2026
Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software.
The deployment is...
20/04/2026
Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...
20/04/2026
EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...
20/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
20/04/2026
Skyline Communications announced the availability of its DataMiner xOps platform...
20/04/2026
Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...
20/04/2026
Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...
20/04/2026
Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...
20/04/2026
At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...
20/04/2026
At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...
20/04/2026
A song that perfectly captures a moment is magic. But when you uncover the story behind it, who made it, what inspired it, and the meaning woven into the lyrics...
20/04/2026
Ultra-compact 32-bit recorder set for launch
Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...
20/04/2026
Uncoming lightweight shotgun mic announced
Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...
20/04/2026
New 20-minute documentary explores iconic preamp
In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...
20/04/2026
Turn quick sketches into real drum grooves
Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...
20/04/2026
Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...
20/04/2026
L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
CueScript and Lighting Design Group Expand Customer Opportunities
Through New Partnership
Find both companies at 2026 NAB Show in CueScript Booth # C 4720
...
20/04/2026
[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...
20/04/2026
Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems
Appear, a global l...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...