Sony Pixel Power calrec Sony

The UK industry is really ahead of the game right now!': How virtual production is gaining traction in UK TV production

31/03/2023

Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

By Jenny Priestley

Published: March 31, 2023 Updated: April 3, 2023

Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

target=_blank title=Share on LinkedIn class=share-linkedin>

Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.

The technology had previously been employed most on major blockbusters or big-budget TV series.

But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.

Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.

Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.

We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.

We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.

For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.

We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.

The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.

Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.

left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.

Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.

Coronation Street becomes first continuing drama to use virtual production
LINK: https://www.tvbeurope.com/production-post/the-uk-industry-is-really-ah...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

29/10/2026

Gray's WDRB, WAVE Launch Multiplatform' Newsroom

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

SmallHD Unveils Focus 504 Monitor

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Taurus UCX Delivers Reliable BYOD Connectivity to LinkedI...

When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...

29/10/2026

Lightware Expands LARA Room Control With Stream Deck Int...

Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...

29/10/2026

Boston Conservatory Center Stage Presents Opera Masterpiece La Bohme

Boston Conservatory Center Stage Presents Opera Masterpiece La Boh me The Conservatory's production of the timeless opera will conclude the fall Center St...

29/10/2026

Netflix, Disney+ See Potential For More International Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

FCC Fines Nexstar $80.5K to Settle Disputes

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Broadcasters Foundation Expands Scholarship Program

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Cable Hall of Fame Announces New 2027 Inductees

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

NewMedia LED installation hosts live AI conversations in...

NewMedia Creative Technology Studio combined a large LED character, directional voice capture and remotely hosted AI processing for AI HOST, its interactive ins...

29/10/2026

Extraordinary news project in Ukraine wins prestigious aw...

The Royal Television Society Technology Centre (RTS) presented its 2026 Special Recognition Award to Newsmax, Newsmax Ukraine, Broadcast Solutions and nxteditio...

29/10/2026

ASG Hires Bob Daniel as Storage and Workflow Solutions Architect

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

FCC Commissioner Olivia Trusty to Lead Cyber Trust Mark Launch

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Finland's MTV Oy Connects to Remote Guests With QuickLink StudioEdge

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Report: CTV Ad Buyers Face a Dearth of Information' on Content

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

amaran Introduces the amaran Cam - the First Webcam That...

amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...

29/10/2026

Slice Into GFN Thursday: Phantom Blade Zero' Launches on GeForce NOW

This Halloween week, GFN Thursday is delivering a fresh batch of gaming treats. Something wicked this blade comes. S-GAME's Phantom Blade Zero launches on ...

28/10/2026

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...

28/10/2026

MLB Network Brings Live Drone, Batting-Practice Livestream to Comprehensive Fall Classic Coverage

MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...

28/10/2026

Tech Focus, Digital Mics, Part 2 - Two Candidates on the Network

Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital Microphones may have come late to the digital table, but they...

28/10/2026

Tech Focus: Digital Mics, Part 1 - The Future Is Here

Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era About 25 years ago, a microphone manufa...

28/10/2026

WMSA Briefs FCC, NTIA, Congress and White House on Wireless Microphone Spectrum

The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...

28/10/2026

SVG-Sit Down: Inside the Telos Alliance with John Schur and Martin Dyster

Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...

28/10/2026

SPORTEL Monaco Draws Nearly 2,000 Attendees for Two Days of Deal Making and Networking

SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...

28/10/2026

Give Me the Backstory: Get to Know Joanna Natasegara, the Director of The Disciple: A Wu-Tang Fable

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

28/10/2026

Give Me the Backstory: Get to Know Jason Osder and William Lafi Youmans, the Co-Directors Behind Who Killed Alex Odeh?

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

28/10/2026

2027 Sundance Film Festival Reveals Legacy Programming

Co-Presented by Letterboxd BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...

28/10/2026

Moog launch the Model 112 & Model 210 amps

Two full-range, flat-response amps revealed Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...

28/10/2026

Audio Developer Conference 2026: Tickets now available

Annual event returns for 12th year in Bristol, UK Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...

28/10/2026

Fender Studio Pro 8.2 now available

Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more The latest version of Fender's DAW software has just arrived, de...

28/10/2026

Klevgrand release Altitude Harmony

Combines tuning & harmony generation Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October, 2026 Media releases SBS, National Indigenous Television (NITV) and Screen Aus...

28/10/2026

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at superstition in SBS Audio's new podcast Jinxed!

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...

28/10/2026

Brian Gregory to Lead Tegna Stations in North Carolina

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Sift Clips Now Searches Frame.io Footage

Sift Clips Now Searches Frame.io Footage Brie Clayton October 28, 2026 0 Comments Frame.io search has now been added to Sift Clips. This new feature l...

28/10/2026

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Workflow

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...

28/10/2026

Bitcentral Launches Fusion MediaShare to Help Station Groups Manage Content Across Markets

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

amaran Debuts First-of-its-Kind' 4K Auto Lighting Webcam for Live Streamers

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Television Academy Partners With Best Buy to Train Next Generation of Production Assistants

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Scripps Announces More Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Looper Insights Wins U.S. Patent for TV Interface Analytics

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Rise AV announces 2026 Elevate cohort supporting the next...

Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...

28/10/2026

QuickLink StudioEdge Simplifies Remote Interviews and Ele...

MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...

28/10/2026

NIH awards $16.4 million to establish multi-institution hepatitis C vaccine development center

LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October 2026 2026 Digital Originals cohort. Photo credit: Teniola Komolafe. SBS, National...

28/10/2026

COW Jobs: Managing Video Editor - Remote

COW Jobs: Managing Video Editor - Remote Brie Clayton October 27, 2026 0 Comments Managing Video Editor October 27, 2026COW Jobs: Production......

28/10/2026

COW Jobs: Production Manager

COW Jobs: Production Manager Brie Clayton October 27, 2026 0 Comments Production Manager October 27, 2026COW Jobs: Managing Video Editor -......

28/10/2026

ClaireGoodlassjoins Sky as Commissioning Editor, Documentaries

Wednesday 28 October 2026 Claire Goodlass joins Sky as Commissioning Editor, Documentaries Sky has appointed Claire Goodlass as Commissioning Editor, Document...

28/10/2026

Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem

Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...