
Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
By Jenny Priestley
Published: March 31, 2023 Updated: April 3, 2023
Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology
target=_blank title=Share on LinkedIn class=share-linkedin>
Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.
The technology had previously been employed most on major blockbusters or big-budget TV series.
But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.
Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.
Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.
We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.
We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.
For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.
We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.
The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.
Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.
left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.
Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.
Coronation Street becomes first continuing drama to use virtual production
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...
03/09/2026
Audio-Technica has unveiled the BP350ST MS (mid-side) microphone in two versions: the camera-mount BP350ST-UL and the boundary or gooseneck-mountable BP350ST-UB...
03/09/2026
Telos Alliance will introduce updates to the J nger Audio flexAI audio processin...
03/09/2026
DUNKMAN, the professional dunk league founded by Shaquille O'Neal in partner...
03/09/2026
Orlando's WRDQ TV 27, WFTV Channel 9 previously named over-the-air broadcast...
03/09/2026
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas ...
03/09/2026
Yahoo Sports and Apple TV have announced a partnership to deliver alternate broadcasts of select Friday Night Baseball and MLS games on the Yahoo Sports website...
03/09/2026
With another academic year underway, college athletic departments across the cou...
03/09/2026
Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for c...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...
03/09/2026
EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...
03/09/2026
AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards
Brie Clayton September 3, 2026
0 Comments
New product family expands 12G-SDI and...
03/09/2026
Nice Touch launches V2 of its AI edit assistant for professional editors
Brie Clayton September 3, 2026
0 Comments
Built by two editors with twelve ye...
03/09/2026
Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...
03/09/2026
International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...
03/09/2026
High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience
Broadpeak , a ...
03/09/2026
Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...
03/09/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...
03/09/2026
LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...
03/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...
03/09/2026
Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...
03/09/2026
From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...
03/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...
03/09/2026
LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...
03/09/2026
Fraudulent communications purportedly from Screen Australia 3 September 2026
Screen Australia is aware of scam attempts involving fake emails and promotional m...