Sony Pixel Power calrec Sony

The UK industry is really ahead of the game right now!': How virtual production is gaining traction in UK TV production

31/03/2023

Universal Pixels Dan Edmonds talks to TVBEurope about the companys work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

By Jenny Priestley

Published: March 31, 2023 Updated: April 3, 2023

Universal Pixels' Dan Edmonds talks to TVBEurope about the company's work on major dramas including The Man Who Fell to Earth and Better, and why he believes the UK TV and film industry is embracing the technology

target=_blank title=Share on LinkedIn class=share-linkedin>

Last year, TVBEurope reported on how Coronation Street became the first continuing drama (or soap) to use virtual production marking the technology's move into the mainstream.

The technology had previously been employed most on major blockbusters or big-budget TV series.

But it's now becoming a go-to workflow for producers who want to use technology on their shows without breaking the bank.

Universal Pixels, whose credits include Good Omens, The Crown, The Man Who Fell to Earth and Sam Mendes' Empire of the Light, is an award-winning, bespoke video rental company working across live arts, music and ICVFX.

Universal Pixels worked on the Man Who Fell To Earth shoot The company worked with the producers of BBC drama Better, who were looking for a technical video company with both experience and a proven track record of using virtual production to provide high-end vehicle / driving scene playback.

We were working with multiple actors, some of whom are non-drivers, Dan Edmonds, ICVFX account manager at Universal Pixels tells TVBEurope.

We also had to consider the weather (as we filmed in Yorkshire!) and the time constraints that we were dealing with meant we had to work quickly and efficiently.

For their virtual production stage, Universal Pixels used ROE LED panels to create three walls and a ceiling, with processing handled with Brompton Technology's sx40's and playback via disguise GX2c media servers, all fully genlocked.

We have tried and tested this particular solution many times now, and understand both the limits and the advantages of the system, explains Edmonds. This is particularly important when it comes to time-critical TV shoots, as it means there will be less change over time. Plus, if the DOP does want to make a change, we can do so easily and be confident in the results.

The biggest challenge on Better, says Edmonds, was the number of shots needed for a production that hadn't done any vehicle processing before. The scenes were actually split over two different directors, he adds. This meant that once everyone in the room had become familiar with the workflow and how best to get the shots required, the next day, we had to do so again! However, this was achieved pretty seamlessly and the outcome on screen was great.

Edmonds believes over the next 12-18 months the industry will see more productions employing virtual productions in different ways, with both big volume stages and LED and projection for background in use. For example, a smaller LED screen outside of a window is cost-effective and means that instead of a static image, the weather or trees can possess a little movement. The time of day can also change within the shot, he explains.

left to right: Dan Edmonds and Roly Oliver from Universal Pixels with Teddy Nygh from Fully Focused We will see more image-based lighting used for real-time reflections, especially on traditional green screen shoots. As a company at the forefront of investment in technological innovation, we are excited to be involved with new products that can use LED as a traditional light- and not have the issues that can arise with current LED options when it comes to realistic skin tones.

Next up for Universal Pixels in Amazon's The Power. The company provided in-camera scenery and reflections for the vehicle shots. Unfortunately, and as is often the case when it comes to film, streaming and TV, we are unable to talk about the majority of our work until much further down the line, states Edmonds. I can, however, say that there are some great TV series and features coming to your screen in the near future. The UK industry is really ahead of the game right now when it comes to producing unforgettable content.

Coronation Street becomes first continuing drama to use virtual production
LINK: https://www.tvbeurope.com/production-post/the-uk-industry-is-really-ah...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

30/07/2026

Comments on FCC License Renewals for ABC Stations Top 150,000

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

CW Sports Live Streaming to Launch Aug. 4 on the ESPN App

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

Fox Advertising, iSpot Expand Measurement Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

GlobalM Expands Software-Defined Media Platform for Cloud...

At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...

30/07/2026

Digital Alert Systems at 2026 TAB Show

At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...

30/07/2026

OpenDrives Named to the 2026 CRN Storage 100 List

OpenDrives Named to the 2026 CRN Storage 100 List Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...

30/07/2026

VIDA Brings AI Scene-Level Search to Media Archives Endin...

New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...

29/07/2026

Grass Valley Op-Ed Series: Seven Paradoxes Shaping the Next Era of Media Production

In this series, Grass Valley explores the seven paradoxes shaping the next era o...

29/07/2026

SVG Students to Watch: A Look Back at a Year of Spotlighting the Emerging Talent in Live Sports Production

Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...

29/07/2026

DAZN to Become Exclusive DTC In-Market Streaming Home of YES Network, MSG Networks; Gotham App to Shut Down

The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...

29/07/2026

Big South Promotes Emily Dassel to Associate Commissioner for Brand and Creative Strategy

Longtime digital-media leader expands role overseeing conference branding, video...

29/07/2026

Give Me the Backstory: Get to Know Gregg Araki, the Director of I Want Your Sex

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...

29/07/2026

TiME UK announce transatlantic partnership

Organisation team up with TI:ME USA Founded in 2019 with the aim of helping educators to embrace new music technology, Technology in Music Education (TiME U...

29/07/2026

Multiply 2: Free plug-in from Acon Digital

Doubling & chorus processor gets an overhaul Acon Digital have just launched the latest version of their free voice-doubling and chorus plug-in. Multiply 2 ...

29/07/2026

Origin Effects launch the EQDeluxe

New Pultec-inspired pedal revealed The latest addition to the Origin Effects line-up brings the legendary Pultec EQ into pedal format. Based on the EQP-1A, ...

29/07/2026

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences

SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences 29 July, 2026 Media releases SBS is pleased to announce the appointment of Ni...

29/07/2026

Rohde & Schwarz showcases unified next-generation broadcasting ecosystem at SET Expo 2026 in Brazil

Rohde & Schwarz showcases unified next-generation broadcasting ecosystem at SET ...

29/07/2026

Central Christian Church Connects Remote Production Teams with Clear-Com's Gen-IC...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

29/07/2026

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

Streaming Hits 48.6% of Total TV Usage in May YouTube Leads in Media Distributo...

29/07/2026

WVIT's Joseph DiMaggio Named SBE Flanders Engineer of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

Amagi Appoints Martin Wacker to Lead Sales for DACH -- St...

Industry veteran joins Amagi to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations. LONDO...

29/07/2026

WebTransport opens new route for broadcast-quality media...

Work is ongoing to specify how to run RIST over WebTransport. This will deliver secure, stable, broadcast quality video playback and origination to any platform...

29/07/2026

Offline Files Makes the Drive Shelf Searchable on Mac

Offline Files Makes the Drive Shelf Searchable on Mac Brie Clayton July 29, 2026 0 Comments A local Mac app for finding files, photos, and footage acr...

29/07/2026

Blackmagic Design Announces New UltraStudio Mini 12G

Blackmagic Design Announces New UltraStudio Mini 12G Brie Clayton July 29, 2026 0 Comments New extremely portable Thunderbolt 4 capture and playback ...

29/07/2026

Brightline Lighting Introduces the MOD1

Brightline Lighting, a premier manufacturer of energy-efficient lighting systems for broadcast, videoconferencing, government, education and corporate applicati...

29/07/2026

Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation

Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation 28 July 2026 Image credit: Four Years Later Screen Australia has opened applications...

29/07/2026

Brightline Unveils Compact, Suspended MOD1 LED Light

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

NAB Meets With Trusty on Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

QuickLink To Feature New StudioPro AnywhereTally At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

HBO Max Launches Vertical Shorts to Improve Content Discovery

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

New Tool Identifies Sources Of Fake Videos

Share Copy link Facebook X Linkedin Bluesky Email...

29/07/2026

DNEG Migrates Editorial Workflows to Foundrys Hiero

Foundry today announced that Academy Award-winning creative studio DNEG has implemented Hiero to support its editorial workflows. Part of the Nuke product famil...

29/07/2026

QuickLink Unveils New StudioPro AnywhereTally Remote Tall...

The Latest Addition to the Brand's StudioPro Ecosystem Combines Simple Deployment, Cloud Control and Professional Grade Wireless Reliability QuickLink, a l...

29/07/2026

The Secret Master Adjustment Layer Hack in After Effects

The Secret Master Adjustment Layer Hack in After Effects Graham Quince July 28, 2026 0 Comments Trish Meyer (who literally beta-tested the original Af...

29/07/2026

Post Completed with Blackmagic Cloud for Shane Kosugi's Feature Film SEEK

Post Completed with Blackmagic Cloud for Shane Kosugi's Feature Film SEEK Brie Clayton July 28, 2026 0 Comments Cannes Indie International Film Fe...

29/07/2026

Isabeau Miller Named Chair of Berklee Songwriting Department

Isabeau Miller Named Chair of Berklee Songwriting Department The Berklee alumna, who previously served on the Songwriting faculty, will begin her new role on ...

29/07/2026

SES Launches Multi-Orbit Satellite Connectivity on LATAM Airbus, Embraer Fleet

Luxembourg, July 29, 2026 - SES, a leading space solutions company, was selected by LATAM Airlines to provide multi-orbit inflight connectivity service to its g...

29/07/2026

Hayu is coming to Sky, bringing fan-favourite franchises The Real Housewives, Below Deck and more to customers, at no extra cost

Wednesday 29 July 2026 Hayu is coming to Sky, bringing fan-favourite franchises...

29/07/2026

New RT true crime podcast launches today

RT launches Unsolved, a true crime podcast, presented by crime journalist Barry Cummins and presenter Katja Mia. Unsolved is a weekly podcast exploring unsol...

28/07/2026

LiveUs World Cup Record: 1,700 Units Support Wide Range of Transmission Needs

LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...

28/07/2026

Case Study: How the Dallas Cowboys Removed Bottlenecks in Off-site Content Production

The NFL franchise rebuilt their off-site content operation for an era when teams...

28/07/2026

A New Way To Watch': How Formula 1 and Sky Sports Are Pushing Race Coverage Into a New Era

Longtime partners expand viewer choice, data-driven analysis, access, immersive ...

28/07/2026

Grass Valley Op Ed: Seven Paradoxes Shaping the Next Era of Media Production

There is a unique moment before every major production. The audience never sees it. The cameras are ready. The talent is preparing. Directors review the final...

28/07/2026

The CW Network, ESPN Ink Streaming Agreement With Launch on Aug. 4

The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...

28/07/2026

Lawo Delivers Audio Excellence for Europes Largest Classical Open-Air Concert on Bastille Day

As more than tens of thousands of spectators filled Paris' Champ de Mars and...

28/07/2026

Appear Assists Chile's First Large-Scale 4K FIFA World Cup Viewing Experience

Appear's X Platform played a central role in Chile's first large-scale c...