Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Sunday's Tubi Red Carpet in 1080p HDR Show will be hosted within a Solomon Group-constructed tent outside of Caesars Superdome By Kristian Hern ndez, Senior Editor
Sunday, February 9, 2025 - 10:32 am
Print This Story | Subscribe
Story Highlights
FOX Sports will broadcast the best of the AFC and NFC in tonight's game, but three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will shed light on some of the most famous celebrities' fashion game. The 1080p HDR production from a dedicated space outside of Caesars Superdome will bring a new element to the biggest NFL game of the year.
The Tubi Red Carpet at Super Bowl LIX will showcase the fashion of celebrities at the game.
We think that it's a really great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home, says Brad Cheney, VP, field operations and engineering, FOX Sports. The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.
Red Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance to Project After the Thanksgiving holiday, FOX Sports and its partners on this project hit the final stretch of the preparation phase. As the date of the Super Bowl creeped ever closer, the team at the Solomon Group - including Co-Founder and CEO Gary Solomon, Jr. and Senior Producer Victoria Sumrall - were a pivotal part of constructing the interior of the temporary tent that's just outside of the venue. Installed as a piece of the league's wider infrastructure system, they worked closely with FOX Sports' tech team to finish the completed design in time.
On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, who is running as the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and technical producer Bill Moore will guide the show at the controls with Live Digital Entertainment's executive producer and showrunner Eddie Delbridge as the program's lead. Game Creek Video's Varsity mobile unit will produce this show, and after its conclusion, the truck will become the backup mobile unit for disaster recovery of the main game broadcast.
Solomon Group put together the structure that will house the show outside of Caesars Superdome.
The space is large enough to accommodate host Olivia Culpo, Emmy Award-winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith as well as various other outlets that want to spotlight the celebrities on air.
A number of other NFL Media partners will also be on the red carpet to ask their questions and see everyone as they come through, says Cheney. There's going to be some really neat pieces to this [show] that are different than what you normally would expect on a red carpet.
A First for Tubi: Digital Platform's First Live Show Features 15 Cameras, Celebrity Guests The Super Bowl and popular culture have become a match made in heaven over the years, and with the introduction of the new show, there's no better time than to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.
This noteworthy day will be matched with a hefty stack of technology. The total of 15 cameras in the complement will feature impressive hardware including the standard assortment of studio show cameras, a Steadicam and the FOX Megalodon shallow depth-of-field camera to distinctly highlight all of the outfits up close, and a RailCam that'll track the celebrities down the red carpet.
From a programming perspective, fans can expect celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as the host city, but they should also be on the lookout for a handful of unexpected guests that will pop up on the carpet.
I think we all forget how many people are here for the largest football game in the world, so it's really exciting to see how we can pull them into the show, continues Cheney. We'll also have a way for [our talent] to sit down and have a deeper conversation with us or a longer conversation.
In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way into the stadium from the team buses and into their respective locker rooms.
Game Creek Video's Varsity mobile unit will produce this show.
The HDR Difference: Workflow's Impact To Make Outfits Pop on Super Bowl Sunday 1080p HDR isn't a new workflow for the crew at FOX Sports, but in this specific situation with its use in a live fashion show, the HDR component can be a major gamechanger for the viewing audience on compatible devices.
Our goal is to set the stage and really make this something that's going to just wow people, says Cheney. These outfits are so amazing and detailed oriented, and with the visual difference that HDR, the show is really going to drive that home.
Ultimately, this show will point fans towards the Chiefs-Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the network's digital outlets.
Since it's not just the diehard football fans that tune into this game, [this show] is really about catering to all the customers of the Super Bowl, he adds. The more we can cater to those people and drive them towards watching the game, it's a really an important part of the day.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Sunday's Tubi Red Carpet in 1080p HDR Show will be hosted within a Solomon Group-constructed tent outside of Caesars Superdome By Kristian Hern ndez, Senior Editor 
