Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Sunday's Tubi Red Carpet in 1080p HDR Show will be hosted within a Solomon Group-constructed tent outside of Caesars Superdome By Kristian Hern ndez, Senior Editor Sunday, February 9, 2025 - 10:32 am
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FOX Sports will broadcast the best of the AFC and NFC in tonight's game, but three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will shed light on some of the most famous celebrities' fashion game. The 1080p HDR production from a dedicated space outside of Caesars Superdome will bring a new element to the biggest NFL game of the year.
The Tubi Red Carpet at Super Bowl LIX will showcase the fashion of celebrities at the game.
We think that it's a really great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home, says Brad Cheney, VP, field operations and engineering, FOX Sports. The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.
Red Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance to Project After the Thanksgiving holiday, FOX Sports and its partners on this project hit the final stretch of the preparation phase. As the date of the Super Bowl creeped ever closer, the team at the Solomon Group - including Co-Founder and CEO Gary Solomon, Jr. and Senior Producer Victoria Sumrall - were a pivotal part of constructing the interior of the temporary tent that's just outside of the venue. Installed as a piece of the league's wider infrastructure system, they worked closely with FOX Sports' tech team to finish the completed design in time.
On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, who is running as the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and technical producer Bill Moore will guide the show at the controls with Live Digital Entertainment's executive producer and showrunner Eddie Delbridge as the program's lead. Game Creek Video's Varsity mobile unit will produce this show, and after its conclusion, the truck will become the backup mobile unit for disaster recovery of the main game broadcast.
Solomon Group put together the structure that will house the show outside of Caesars Superdome.
The space is large enough to accommodate host Olivia Culpo, Emmy Award-winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith as well as various other outlets that want to spotlight the celebrities on air.
A number of other NFL Media partners will also be on the red carpet to ask their questions and see everyone as they come through, says Cheney. There's going to be some really neat pieces to this [show] that are different than what you normally would expect on a red carpet.
A First for Tubi: Digital Platform's First Live Show Features 15 Cameras, Celebrity Guests The Super Bowl and popular culture have become a match made in heaven over the years, and with the introduction of the new show, there's no better time than to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.
This noteworthy day will be matched with a hefty stack of technology. The total of 15 cameras in the complement will feature impressive hardware including the standard assortment of studio show cameras, a Steadicam and the FOX Megalodon shallow depth-of-field camera to distinctly highlight all of the outfits up close, and a RailCam that'll track the celebrities down the red carpet.
From a programming perspective, fans can expect celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as the host city, but they should also be on the lookout for a handful of unexpected guests that will pop up on the carpet.
I think we all forget how many people are here for the largest football game in the world, so it's really exciting to see how we can pull them into the show, continues Cheney. We'll also have a way for [our talent] to sit down and have a deeper conversation with us or a longer conversation.
In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way into the stadium from the team buses and into their respective locker rooms.
Game Creek Video's Varsity mobile unit will produce this show.
The HDR Difference: Workflow's Impact To Make Outfits Pop on Super Bowl Sunday 1080p HDR isn't a new workflow for the crew at FOX Sports, but in this specific situation with its use in a live fashion show, the HDR component can be a major gamechanger for the viewing audience on compatible devices.
Our goal is to set the stage and really make this something that's going to just wow people, says Cheney. These outfits are so amazing and detailed oriented, and with the visual difference that HDR, the show is really going to drive that home.
Ultimately, this show will point fans towards the Chiefs-Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the network's digital outlets.
Since it's not just the diehard football fans that tune into this game, [this show] is really about catering to all the customers of the Super Bowl, he adds. The more we can cater to those people and drive them towards watching the game, it's a really an important part of the day.
