Masters Sunday becomes most-watched day in Sky Sports history

Monday 14 April 2025

On an unmissable day of world-class sporting drama, Sky Sports created its own history by breaking viewership records on Sunday 13 April, delivering its most-watched day ever.

Driven by a packed day of wall-to-wall action, from the Premier League and F1 to tennis, golf, IPL, SPFL and the EFL, Sky Sports reached 7.5 million viewers on linear channels on Sunday, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19% share of total TV viewing, and a 39% share among under-35s - both higher than any terrestrial broadcaster.

The day culminated with Rory McIlroy's historic Masters victory, completing the career Grand Slam in front of a record peak audience of 1.85 million viewers, commanding 37% of total TV viewership.

Sky Sports Managing Director, Jonathan Licht, said: Sunday was a day of unforgettable sporting drama, and a proud day for Sky Sports, as the live action had fans gripped from the morning into the early hours. From Rory's historic win at Augusta to an exciting Bahrain Grand Prix and a packed schedule of football, cricket and tennis - it was a day that had it all. These record-breaking numbers are a testament to the incredible teams who work tirelessly behind-the-scenes to bring unmissable moments to life and showcase the very best in sport across the world.

The historic day of sport featured:

Premier League Super Sunday: Liverpool v West Ham & Newcastle United v Manchester United

EFL Trophy Final: Birmingham City v Peterborough

SPFL: Aberdeen v Rangers

Bundesliga: VfB Stuttgart v Werder Bremen & Eintracht Frankfurt v FC Heidenheim 1846

Formula 1: The Bahrain Grand Prix

Major Golf: The Masters

Ladies European Tour Golf: The Investec South African Women's Open

ATP Tennis: Rolex Monte-Carlo Masters

Netball Super League: Birmingham Panthers v London Pulse

Rugby Super League: Huddersfield Giants v Catalans Dragons

IPL Cricket: Rajasthan Royals v Royal Challengers Bengaluru & Delhi Capitals v Mumbai Indians

PSL Cricket: Quetta Gladiators v Lahore Qalandars

IndyCar: The Acura Grand Prix of Long Beach

NRL: Newcastle Knights v Wests Tigers

About Sky SportsSky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

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