Sony's New Full-frame 7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

35mm Full-Frame 42.4 MP[i] Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing

Continuous Shooting at up to 10 fps[ii] with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking

399 phase-detection AF points covering 68%[iii] of image area, 425 contrast AF points and approximately 2 times more effective Eye AF[iv]

5-axis optical in-body image stabilization with a 5.5 step[v] shutter speed advantage

High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning[vii]

Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and more

Compact, Lightweight body at only 23 oz[viii]

Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the 7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new 7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fpsii with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it's an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

A New Level of Image Quality

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor's seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony's new 7R III also features a new front-end LSI that effectively doublesiv the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the 7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 32000 (expandable to ISO 50 - 102400 for still images) and massive 15-stop[ix] dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world's highest[x] compensation performance for an image stabilisation system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fpsii

The innovative new 7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images[xi]. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting[xii], adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps[xiii] in live view mode with minimal lag in the viewfinder or LCD screen. These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the Fn' (Function) and Menu' buttons, image playback and several other menus and parameters[xiv] including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xv] function to allow the 7R III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the 7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the 7R II. This advanced system delivers AF acquisition in about half the time as the 7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony's A-mount lenses with an adapter.[xvi]

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses[xvii], an AF On' button, a multi-selector or joystick' for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals

The new 7R III is

LINK:	http://presscentre.sony.eu/pressreleases/sonys-new-full-frame-a7r-iii-...
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