Movistar + one year and .7 million customers

Movistar one year and 3.7 million customers Movistar returns to revolutionize your television with the launch platform these days features pioneers in the Spanish market that improve the customer front your TV experience.

This Friday, July 8, Movistar anniversary adding improvements and new features to its proposal that consolidate it at the forefront of the market for pay-TV in Spain.

Movistar today has more than 3.7 million household subscribers in Spain and continues to adapt to new consumption habits. For that, large platform series, ultimate premiere cinema and independent film titles, most successful television formats or the major events of world sport can enjoy live through their linear channels and also part of the extensive catalogue of contents on demand of Movistar , which now exceeds 15,000 titles on-demand to clients accessing Movistar via satellite or fiber.

New features

Movistar returns to revolutionize your television with the launch platform these days features pioneers in the Spanish market that improve the customer front your TV experience. Thus, from this week, customers have the ability to view offline, which Telef nica premiered at first in Spain and functionality that makes it possible to see content offline, without being connected to the Internet; It incorporates Movistar 5S, first service of the television market that offers total accessibility to content to people with sensory disabilities; and after the summer opens a new and advanced recommender that advised to the customer according to his taste and profile.

And now, also without connection. Available since this week, the new feature allows customers Movistar to download titles on mobile devices like smartphones and tablets to enjoy them later, without being connected to the Internet. It is the first time that a television operator offers offline in multi-device cinema, series, sports and other formats that include all #0 programs. As simple as download the app from Yomvi, access the new option download Movistar , then select the content, and finally enjoy (without being connected) of some 7,000 titles that initially part this service.

Movistar today is the unique television offering with Movistar 5S three accessibility systems integrated in a single application: audio description, subtitles for deaf people and language of Spanish signs (LSE). Movistar 5s, which has been possible thanks to the collaboration of disability associations, users themselves and the WhatsCine company, will have an average of 420 titles a year with the aim of achieving the monthly 35 premieres of cinema and 70 episodes of series. To access this new service, free and compatible with Android, and iOS operating systems Movistar customers only have to download the application Movistar 5S and the device in which the app are unloaded will synchronize with the content who wish to see on television. The user, depending on their hearing or visual disabilities, will choose the form of LSE, subtitle or audio description.

With the new route planner, which will be available after the summer, Movistar nears the consumption of each client and builds a personalized proposal for each of them. In this way, service suggests personally to the user a series of content tailored to your preferences based on previous loads on the platform. The evolution of this functionality is une to others also related with it customization as my favorite , that allows create lists of content for access subsequently to them, or my film / my series, for the tracking of movies or series that is are seeing, continuing its reproduction in the point in that is arrested in the last viewing.

A year building new television

First it was the integration in record time, just 100 days, becoming the best of Movistar TV and Canal Movistar , the place in which you will want to be. Immediately after came the League, Cup and Champions League; the NBA, the CBA and the Euroleague; the Grand Slams and the Masters Series; the world of F1 and MotoGP; Asobal League, all the golf world, the Six Nations, the SuperBowl; the large bullfighting.

They came after the series that they set the trend and soon joined the great cinema to see where and when want to each user, with tapes of success. In February, Movistar decided to convert 2016 in the year #0, and flooding the television of all its customers with programs like Late Motiv, which is already the entertainment of payment program more seen between Movistar clients, and other formats as Min #0, report Robinson, Illustres ignorant, Tabu of Jon Sistiaga, when it is, the escape, AcapelA, the day of the football, the day after, marathon man o Rebooting. Today the new #0 Movistar is already in the top 3 of the channels of entertainment on payment, it has managed to significantly rejuvenate the audience who had his predecessor Canal (with the largest presence among groups aged 16-54 years), and it is gradually increasing the presence of women among its audience (41.4%).

Own production

In parallel, Movistar redoubled its bet by the original production and placed in the line of departure of his first series of own production, which will be released in 2017. Thus, after brand new a new installment (in format special episode) of What happened to Jorge Sanz, Movistar anunci 20 proyectos en fase de desarrollo junto a algunos de los creadores m s destacados en la industria audiovisual de nuestro pa s y confirm su intenci n de estrenar entre cinco y ocho series al a o. The plague Alberto Rodr guez and comedy Shame, que llegar de la mano de Juan Cavestany y lvaro Fern ndez Armero con Javier Guti rrez y Malena Alterio, ser n dos de los estrenos del pr ximo a o.

Por ltimo, se alar que muy pronto Movistar renovar su imagen y actualizar su identidad visual.

LINK:	http://www.panoramaaudiovisual.com/en/2016/07/07/movistar-cumple-un-an...
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