
TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA 2K25 DataCast Presentation The immersive viewing experience will be broadcast on truTV and streamed on Max By Jason Dachman, Editorial Director, U.S.
Tuesday, December 3, 2024 - 3:54 pm
Print This Story | Subscribe
Story Highlights
The ranks of live sports alternative broadcasts continue to grow, with TNT Sports the latest to join the fray. In collaboration with NBA 2K and Genius Sports, TNT Sports will offer an immersive NBA 2K25 DataCast viewing experience on truTV and Max during the Knockout Rounds of the 2024 Emirates NBA Cup. The presentation joins a busy altcast slate for December, following ESPN's Simpsons Funday Football NFL broadcast on Dec. 9, NBC's EA SPORTS Madden NFL Cast on Dec. 21, and ESPN's Dunk the Halls Disney-themed NBA presentation on Christmas Day.
NBA 2K25 DataCast will be available during all of TNT Sports' 2024 Emirates NBA Cup Quarterfinals and Semifinal live game coverage.
The NBA 2K25 Look: Shot Meter, 2K Badges, Official 2K Camera Angles Viewers will see NBA 2K25 overlays, such as the iconic Shot Meter, 2K badges, and official 2K camera angles. Split-second game insights - player tracking, shot probability, shot distance - powered by Genius Sports' GeniusIQ will be embedded throughout the telecasts. The first-of-its-kind alternative viewing experience will feature contributions by Vince Carter, Candace Parker, Channing Frye, Adam Lefkoe, Kirk Goldsberry, and others.
The alternative telecast, which will be available during live game coverage of the quarterfinals and semifinals, will blur the lines between the videogame and the real NBA experience.
Fans who tune into the NBA 2K25 DataCast broadcasts will have the opportunity to redeem six NBA 2K25 Locker Codes, each unlocking an Amethyst MyTEAM pack and allowing players to choose one of 11 NBA superstars to build the ultimate MyTEAM lineup. Users must have NBA 2K25, and there is a limit of one per 2K account (available for a limited time and terms apply).
Diving Deeper Into Data NBA 2K25 DataCast broadcasts will build on TNT's ongoing data-focused alternative-broadcast efforts. In May, TNT Sports' NHL Western Conference Final coverage included the first-ever NHL DataCast Powered by AWS, an analytics-driven alternative broadcast available on linear television on truTV and streaming on Max.
In October, TNT Sports featured the MLB DataCast throughout the entire ALCS. The analytics-driven alternative broadcast on truTV and Max took fans deeper inside the game of baseball via data feeds from StatCast, Inside Edge, and Ross Video. The presentation offered individual player batting, fielding and pitching trends, and analysis of player strengths and weaknesses, along with real-time custom graphics and 3D renderings of the biggest moments of the series.
Other TNT Sports alternative broadcasts have included the NHL on TNT Chiclets ALTCAST in February, NBA All-Star Game ALTCAST Presented by Jordan Brand later that month, and the MultiVersus NHL Face-Off in April.
NBA on TNT Goes All Out in Vegas for NBA Cup Quarterfinals action will tip off with a doubleheader on Tuesday, Dec. 10, with the first game starting at 7 or 7:30 p.m. ET. Brian Anderson, Stan Van Gundy, and Jared Greenberg will be on the call for the traditional telecast on TNT and Max. At 9:30 or 10 p.m., Kevin Harlan, Reggie Miller, Candace Parker, and Allie LaForce will call the second game of the evening. Game times and matchups for the Quarterfinals Round will be finalized later this week.
TNT Sports' 2024 Emirates NBA Cup coverage will culminate on Saturday, Dec. 14 with the Semifinals opener, starting with an expanded hour-long NBA Tip-Off Presented by CarMax pregame live onsite in Las Vegas at 3:30 p.m. Game coverage will follow at 4:30 p.m., with the game-call team of Anderson, Miller, Van Gundy, and LaForce.
The Emmy Award-winning Inside the NBA Presented by Kia studio team of Ernie Johnson, Charles Barkley, Kenny Smith, and Shaquille O'Neal will provide pre/postgame and halftime analysis throughout the week's coverage across TNT Sports' platforms.
All NBA telecasts on TNT and truTV, as well as pre/postgame coverage, will also be available to stream on Max's B/R Sports Add-On.
More from Sports Video Group
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
16/03/2026
DAZN will allow fans in select international territories to watch the NCAA men...
16/03/2026
IDM and The Skate Board Association (SBA) have announced a partnership with Coop...
16/03/2026
Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...
16/03/2026
Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...
16/03/2026
Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...
16/03/2026
FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...
16/03/2026
Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...
16/03/2026
USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...
16/03/2026
Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...
16/03/2026
Built in partnership with Diversified, the system
As the sports broadcast indus...
16/03/2026
Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...
16/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
13/03/2026
Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...
13/03/2026
Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...