Alibaba Ready to Begin Journey as Olympic Partner for Cloud Services

Alibaba Ready to Begin Journey as Olympic Partner for Cloud Services By Ken Kerschbaumer, Editorial Director

Monday, January 29, 2018 - 4:08 pm

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Chris Tung, Alibaba, chief marketing officer, today officially rolled out the company's plans for the 2018 Winter Olympics that begin next week in PyeongChang, South Korea. And while the global corporate giant won't have the deep technical presence it will in 2020 it will still put the company's cloud, e-commerce, and digital services front and center for visitors, athletes, and Olympic friends.

Chris Tung of Alibaba says the company's presence at future Olympics will expand.

It's an exciting time for as we get ready for the Olympics where we can show our brand on a global stage, says Tung. We are a founding partner with the Olympic Channel that is the foundation of a shared vision for the role that technology can play to transform the Olympics in the digital era.

Over the next 10 years Alibaba will increase its presence via an infrastructure to host and operate cloud-based services for the Olympics. The goal will be to help the Olympics move to a cloud-based, secure infrastructure that enhances the experience of everyone at the Olympics.

And with our deep experience in e-commerce we can create a hub for IOC content with news and e-commerce in a secure way for athletes, spectators, and members of the Olympic family.

Starting on February 1, Alibaba will officially roll out its To the Greatness of Small campaign across channels in key markets around the world, including China, U.S., U.K., Japan and Korea. The company will also open an Olympic Showcase in PyeongChang, providing a fully immersive, interactive and future-looking experience that will bring to life the company's idea of the Olympic Games on the Cloud. Visitors will be able to witness how Alibaba will leverage its technology, especially cloud-based solutions, to make the at-Games experience more enjoyable and efficient for all stakeholders.

From facial recognition, to travel guidance, enhanced content creation capabilities for fans, athletes and the media, and re-imagined e-commerce capabilities for purchasing official merchandise, the future of the Games as imagined by Alibaba Group will be on display in PyeongChang 2018.

Visitors will see first hand how we will help bring the Olympics into the digital era with an interactive, immersive, and future-looking experience and how we will leverage technology, especially cloud-based solutions, says Tung.

Located in Gangneung Olympic Park, the Olympic Showcase will be open to the public daily from 10 am - 10 pm beginning on February 11 through February 25.

We want to help transform the games in the digital era and re-engage the young generation and increase the relevance of the Games, says Tung. That is the power of technology.

LINK:	https://www.sportsvideo.org/2018/01/29/alibaba-ready-to-begin-journey-...
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