Adobe (Nasdaq:ADBE) today announced Adobe Generator, technology that fundamentally changes the way people work with Photoshop for web and screen design. Generator is a platform that brings Photoshop to the heart of the design process, enabling greater interoperability between Adobe Photoshop CC, Adobe Creative Cloud and third party applications. Also new -- and available today for Creative Cloud members -- is a Photoshop CC feature built using Generator technology, which streamlines web and screen design by delivering image assets in real-time to save users the tasks of extracting, cropping, sizing and exporting. Additionally, new connectivity between Adobe Edge Reflow CC and Photoshop gives users the ability to take Photoshop assets directly into Edge Reflow with just one click. Edge Reflow is a design tool focused on creating responsive web designs.
Today we're excited to usher in a new era of Photoshop productivity for anyone designing for the Web or mobile apps, said Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe. Now with Generator, customers can skip the hassles of slicing and exporting from Photoshop and speed up day-to-day web and mobile app production through an intelligent and customizable workflow.
The first Adobe Generator features for Photoshop CC and Edge Reflow include:
Real-time image asset generation gives Photoshop CC users the power to eliminate time-consuming production steps while ensuring their designs are properly implemented both on the desktop and mobile screens
Tagged layers and groups in Photoshop CC are automatically saved and updated in real-time as individual files, in the format selected
Layers can now be exported as JPEG, GIF, or PNG with a variety of options, including scaling for Retina displays and varying levels of compression
In one click, Edge Reflow CC can import Photoshop CC assets, including images and text directly into Edge Reflow, allowing designers to immediately begin their responsive design process and reduce manual production steps
The Adobe Generator technology platform has an easy-to-use JavaScript API, paving the way for third-party apps and services developers to create similar tools that integrate with Photoshop CC. To accelerate the creation of more third-party apps, Adobe has released Generator and the real-time image asset generation feature as open source projects. More information is available at http://github.com/adobe-photoshop.
As we expand our business from .com websites out to multiple mobile platforms, it is essential for us to have the ability to use the integrated tools and services in Creative Cloud to tighten our design workflow, said Stephen Gates, vice president, Global Brand Design, Starwood Hotels & Resorts. With more than 1,100 luxury hotels, it can be time consuming doing multi-screen design with adjustments to assets for each screen. Now, with Generator and the real-time image assets creation feature in Photoshop CC, our design team can be more nimble, ideate, and deliver faster.
Creating a mobile game requires frequent and rapid iterations, said Nate Beck, CEO of The Engine Company, a leading developer of game engines. With Adobe Generator, we built a plug-in written in JavaScript that connects our Photoshop designs to our Loom SDK game running on iOS, Android and OUYA. When the design is changed in Photoshop, it immediately changes in the game in real-time, allowing for much faster experimentation, and ultimately a better game.
Helpful Links
Introducing Adobe Generator
The Engine Company demonstrates Adobe Generator and the Loom SDK in a new kind of workflow
Membership Plans and Availability
These updates to Photoshop CC and Edge Reflow are available immediately to Creative Cloud members. Current Creative Cloud members receive this innovation as part of their existing membership, at no extra cost. Individual, education, team, government and enterprise membership plans are available. For pricing details, visit: https://creative.adobe.com/plans.
See New Generator Technology at Create Now World Tour
Adobe's new Generator features for Photoshop CC and Edge Reflow will be showcased at the company's upcoming Create Now World Tour. At these free seminars, Adobe evangelists will share tips and techniques to create and share standout work, using Creative Cloud. Create Now enables creatives to meet the experts, watch amazing demonstrations, learn new skills, network with peers, and get answers to workflow questions. The first event is September 19, in San Francisco, California. More information is available at: http://www.adobeeventsonline.com/createevent.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com.
2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, Edge Reflow, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
###
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Adobe (Nasdaq:ADBE) today announced Adobe Generator, technology that fundamentally changes the way people work with Photoshop for web and screen design. Generator is a platform that brings Photoshop to the heart of the design process, enabling greater interoperability between Adobe Photoshop CC, Adobe Creative Cloud and third party applications. Also new -- and available today for Creative Cloud members -- is a Photoshop CC feature built using Generator technology, which streamlines web and screen design by delivering image assets in real-time to save users the tasks of extracting, cropping, sizing and exporting. Additionally, new connectivity between Adobe Edge Reflow CC and Photoshop gives users the ability to take Photoshop assets directly into Edge Reflow with just one click. Edge Reflow is a design tool focused on creating responsive web designs.
