S4C expands service to YouView

S4C is now available via on demand TV service YouView.

From today onwards, all the channels content will be available via YouView, allowing customers across the UK to watch S4C programmes on demand for up to 35 days following the original broadcast.

YouView is an on demand TV service with over 70 live free-to-air digital TV and radio channels. It seamlessly combines catch-up services such as BBC iPlayer, ITV Player, 4oD and Demand 5 with a library of on demand television programmes, films and radio.

YouView customers in Wales can already watch S4C programmes through the live service. But from today customers all over the UK will have access to a wide variety of S4C programmes on demand.

S4C Chief Executive Ian Jones says, Launching S4C on the YouView platform is a significant step which will place S4C shoulder to shoulder with the UKs other main channels. Our aim is to expand the methods of watching S4C making it easier than ever for people to watch our excellent programming. We know that viewing habits have changed and are continuing to evolve, and the challenge for us is to respond and remain at the forefront of these changes, by listening to our viewers.

David Dorans, CFO, YouView said, It's great to see YouView offering Welsh TV programmes to customers across the UK via the new S4C on demand player. We pride ourselves on supplying customers with an easy to use TV service and choice of good quality TV programmes, and the addition of S4C makes YouView even more compelling for UK consumers.

In August 2013, Ian Jones announced a number of new initiatives to increase opportunities to watch the channel in a variety of ways. Among them was the new YouView service, along with TV catch up, BBC iPlayer and YouTube.

LINK:	http://www.youview.com/news/2014/01/30/s4c-expands-service-to-youview/...
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