SSL LIVE CONSOLE IS NOW SHIPPING SSLs first Live console ships on time to first wave of customers and commercial partners. OXFORD, ENGLAND - The premiere of the SSL Live console at ProLight + Sound in April 2013 surprised and enthralled the industry. Solid State Logic has been a dominant player in the design and manufacture of consoles for Music, Broadcast and Post for more than 35 years but it had never produced a product designed specifically for live audio production. SSLs reputation and business was built upon visionary operational design and benchmark quality standards in audio reproduction and manufacturing so expectations were instantly high.
Early response from FOH and Monitor Engineers has been extremely positive. The more operators see it the more the excitement surrounding the console grows. Particular praise surrounds the operational flexibility of the console, sonic performance, the sensation of finger painting with audio delivered by the gestural touch screen, the on-board effects and superb channel processing toolkit, the surprising power delivered at the price and the unique SSL Blacklight system which simplifies running audio & control between console and stageboxes.
The first three consoles all shipped to UK based global tour production company Britannia Row for use on Peter Gabriels forthcoming European Back To Front tour and another two shipped to SGroup in France for the imminent Amel Bent tour. Console manufacturing production for 2013 has been sold out since July with the majority going to Distributors and dealers worldwide. Details of the new commercial partner network for SSL Live is available in the Where To Buy area of the SSL web site.
SSLs MD, Antony David, said, The on schedule completion of the new Live console is an important milestone for SSL. This has been one of the biggest developments we have undertaken for some time and marks the first application of our new Tempest digital platform. We have been very encouraged by the response we have had from mix engineers, rental companies and our channel partners since we presented the console in April this year. Demand has substantially outstripped our initial production plans but we hope to return to reasonable lead times by early 2014.
Since April SSL has expanded its dedicated Live product team with key hires including Jason Kelly as Product Manager and Jay Easley as Vice President - Live Consoles to lead SSLs live sector sales operation in the USA. Certified training courses have also commenced, with initial focus on Commercial Partners and initial purchasers, places on courses in Europe, the US and Asia are now fully booked to the end of 2013. Extension of places to the wider operator community is scheduled to commence from Jan 2014. Live will be at the forthcoming AES show in NY in October 2013, at ISE in Amsterdam in February, SSL will relocate to Hall 8 at ProLight&Sound in Frankfurt and SSL will exhibit at Infocom in Las Vegas for the first time in 2014.
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SSL LIVE CONSOLE IS NOW SHIPPING SSLs first Live console ships on time to first wave of customers and commercial partners. OXFORD, ENGLAND - The premiere of the SSL Live console at ProLight + Sound in April 2013 surprised and enthralled the industry. Solid State Logic has been a dominant player in the design and manufacture of consoles for Music, Broadcast and Post for more than 35 years but it had never produced a product designed specifically for live audio production. SSLs reputation and business was built upon visionary operational design and benchmark quality standards in audio reproduction and manufacturing so expectations were instantly high.
