AMWA Certifies Cinegy - First Certified MXF AS- Products

Cinegy is pleased to announce it is the first company to be given official certification for MXF AS-11 by the Advanced Media Workflow Association (AMWA).

The AMWA is best known for its work on AAF (Advanced Authoring Format), MXF (Media Exchange Format) and most recently also FIMS (Framework for Interoperable Media Services).

The MXF Application Specification 11 (AS-11) is a set of rules that constrain MXF for a specific application like a common broadcast playout format. AS-11 is a vendor-neutral subset of the MXF file format for the delivery of finished programming by or from producers and program distributors to broadcast stations. It also defines a minimal core metadata set required in all AS-11 files, a program segmentation metadata scheme, and permits inclusion of custom shim-specific metadata in the MXF file. UK's leading broadcasters including the BBC, ITV and Channel 4 formed the Digital Production Partnership (DPP - www.digitalproductionpartnership.co.uk ) which AS-11 was created specifically at their request as the mandated, common distribution format. Broadcasters around the globe are also in discussions about adopting AS-11 as well.

As the first company in the industry with AMWA MXF AS-11 certified products, we can create, modify, check and play MXF AS-11 files that you can rely on says Jan Weigner, Managing Director and co-founder of Cinegy.

The AS-11 certification further solidifies Cinegy's position as a leader of software based technology within the broadcast industry. With award winning and innovative solutions used by broadcasters and media facilities globally, Cinegy provides its customers with the tools to operate an entire end to end workflow that is both software based and operates on non-proprietary hardware.

We are very pleased that Cinegy has been awarded the first certification for AS-11 and I am certain that other vendors will now follow swiftly. As AMWA we can only emphasize the importance of certified interoperability. Official certification is an area we are pushing very hard. says Brad Gilmer, Executive Director AMWA.

Originating in June 2012, the AMWA Application Specification AS-11 MXF Program Contribution enables the processes of file exchange to become simpler, allowing content providers to create one version for delivery rather than many.

The AMWA application specifications and certification policy define a set of rules that constrain a specification- giving media companies reassurance that products will interoperate in a best of breed environment, providing further value to AMWA members, end users and vendors says Neil Dunstan Marketing & Membership Manager, AMWA.

About AMWA

The Advanced Media Workflow Association, Inc. (AMWA - www.amwa.tv) began in January 2000 as the Advanced Authoring Format (AAF) Association, Inc. The organizations name was officially changed in May 2007 to better reflect the direction and scope of the association and its mission statement. With representatives from several major players in the global media and entertainment industry, the AMWA focuses on file-based workflows to benefit content creators including film, television, advertising, Internet and post-production professionals.

About Cinegy

Cinegy develops innovative video, broadcast and production software solutions, encompassing every aspect of a collaborative workflow including IP Tools, ingest, editing to playout, all connected to an active archive with full Digital Asset Management.

Based on standard IT hardware and non-proprietary storage technology, Cinegy products are reliable, affordable, scalable, easily deployable and intuitive.

Cinegy's Application Areas include:

Media Asset Management & Active Archive

Broadcast Automation and Playout Service

IP Signal Distribution and Monitoring

Workflow

Newsroom

Compositing & Effects, CG and Branding

MPEG Technology / Encoders / Decoders / Transcoders

LINK:	http://www.cinegy.com/jml/index.php/en/news-mainmenu-141/latest-news-m...
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