NFL Playoffs 2025: Prime Video Makes Its NFL Playoff Debut; Newly-Implemented AI Feature, Pressure Alerts, Joins Graphics Lineup Steelers-Ravens matchup on Saturday night caps Prime Videos third season as an NFL broadcaster By Brandon Costa, Director of Digital
Friday, January 10, 2025 - 10:56 am
Print This Story | Subscribe
Story Highlights
Prime Video takes another significant step in its journey to prominence as a live sports broadcaster when the streamer delivers its first NFL Playoff game on Saturday night and, boy, is it a doozy. The Prime Video team is on-site at M&T Bank Stadium for an AFC Wild Card game between two of the league's great rivals: the Pittsburgh Steelers and the Baltimore Ravens (7:30 p.m. ET).
Prime Video will stream its first NFL Playoff game on Saturday night.
As in the regular season, Prime Video users can access numerous feeds of the live game broadcast, including the primary telecast, a Spanish broadcast, and the stats-driven Prime Vision with Next Gen Stats.
We could not be more proud of our partnership with the NFL, our viewership growth and the innovations we've initiated for fans and brands over these first three seasons ofTNF on Prime, says Jay Marine, Global Head of Sports and Ads, Prime Video. Our production and tech teams are best-in-class, and with AWS and our outstanding team of data scientists, we're pioneering the use of AI to advance the presentation of live sports in exciting ways, and we are just getting started.
One the latest innovations from the Prime Vision alternate feed that has graduated to the main game telecast is Pressure Alerts, an AWS AI-powered model that tracks defenders attacking the offensive backfield during live action and highlights those that are in position to disrupt the play.
Pressure Alerts made its Prime Video main telecast debut on December 19 during the Los Angeles Chargers' win over the Denver Broncos. In this example, the graphic feature predicted in real-time the likelihood that Broncos linebacker Drew Sanders would cause Chargers' quarterback Justin Herbert trouble. Just 2.4 seconds after the snap, Sanders had sacked Herbert.
ALERT ALERT!
The @TNFPrimeVision w/@NextGenStats NEW Pressure Alert feature powered by AI identified linebacker Drew Sanders as the pass rusher most likely to create pressure from the A-gap. Sanders got to Herbert for the sack just 2.4 seconds after the snap. pic.twitter.com/oxkKTQaW1h
- Next Gen Stats (@NextGenStats) December 20, 2024
This first NFL Playoff game in its history serves as an exclamation point for Prime Video on what has been a successful third season of Thursday Night Football (TNF). In addition to innovations on the live production, the streamer landed some juicy games and saw the benefit of the overall continued adoption of live streaming to set viewership records.
MORE: Prime Video's Mike Muriano on the Rise of Thursday Night Football and Experimenting With Live Graphics in Prime Vision With Next Gen Stats
TNF registered double-digit, year-over-year audience growth, notching an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million). For context, that's a sizable +38% leap over TNF on Prime's 2022 inaugural season average (9.58 million).
When including Black Friday Football into the NFL on Prime regular season average, the viewership increase over the 2023 season rises to +13% (13.22 million vs. 11.71 million). Per Nielsen, the 2024 season of TNF on Prime was watched by 91.10 million unique U.S. viewers, expanding its reach by nearly 20 million since Prime Video's inaugural 2022 season (71.97 million).
Prime Video's live game coverage of the AFC Wild Card Game between the Pittsburgh Steelers and the Baltimore Ravens will stream on Saturday beginning at 7:30 p.m. ET.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to apply for the Sediba Scriptwritin...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Marshall Electronics premieres the CV356-10X, its latest compact 10X camera that offers Full HD with simultaneous SDI and HDMI outputs, at NAB 2026 (Booth C8339...
03/03/2026
farmerswife, the industry-leading enterprise operations platform for broadcast and post-production, today announced it will exhibit at NAB Show 2026 in Las Vega...
03/03/2026
Manfrotto has announced that the Manfrotto ONE Hybrid tripod has won the iF DESIGN AWARD 2026, one of the world's most respected design honours.
Selected ...
03/03/2026
DHD is expanding the capabilities of its DX2, RX2, SX2 and TX2 broadcast audio mixers, RM1 portable production unit and XC3/XD3/XS2 processing cores with the in...
03/03/2026
Leading video software provider Synamedia and MoMe, a leading Spanish consultancy and systems integrator, today announced the launch of Spain's first stream...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
NFL Playoffs 2025: Prime Video Makes Its NFL Playoff Debut; Newly-Implemented AI Feature, Pressure Alerts, Joins Graphics Lineup Steelers-Ravens matchup on Saturday night caps Prime Videos third season as an NFL broadcaster By Brandon Costa, Director of Digital 
