CINEMARK ANNOUNCES OPENING OF NEW -SCREEN MOVIE EATRE IN LAKELAND, FL

CINEMARK ANNOUNCES OPENING OF NEW 12-SCREEN MOVIE THEATRE IN LAKELAND, FL

New Multiplex Features Cinemarks NextGen Cinema Design Concept and an XD Auditorium

PLANO, Texas (January XX, 2014) - Cinemark Holdings, Inc. (NYSE: CNK), one of the worlds leading motion picture exhibitors will open a new 12-screen, all-digital movie theatre featuring the new Cinemark NextGen cinema design concept in Lakeland, FL on Friday, January 10th, 2014. The new Cinemark Lakeland Square Mall and XD theatre located at 3800 US Highway 98 North in Lakeland will showcase large, wall-to-wall and floor-to-ceiling screens, enhanced sound systems, and digital presentation in every auditorium. The theatre will feature a Cinemark XD: Extreme Digital Cinema auditorium and seven of the auditoriums will be RealD 3D capable.

The new Cinemark Lakeland Square Mall is our first complex to be constructed in the Lakeland market, states Tim Warner, Cinemarks Chief Executive Officer. The new theatre introduces Cinemarks XD and NextGen auditoriums and will quickly become recognized as the preferred location to enjoy a great moviegoing experience.

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark is taking the cinema entertainment experience to the next level. The new NextGen theatre will offer the latest technology and cutting edge amenities all under one roof:

State-of-the-art viewing environment with large wall-to-wall, ceiling-to-floor screens available in all auditoriums.

4K digital projection powered by Barco projectors; RealD 3D capability

Enhanced, sound systems that will enable customers to hear the movie as the filmmakers intended

A cafeteria style concession stand - offering freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands

Party room for birthdays and celebrations

Cinemark XD: Extreme Digital Cinema auditorium

Information about Cinemark XD: Extreme Digital Cinema auditoriums:

Cinemark will be bringing their exclusive large screen format, Cinemark XD: Extreme Digital Cinema, auditorium to the market. Cinemark XD is the number one, private label, PLF in the world. XD offers a complete entertainment environment featuring a large wall-to-wall and ceiling-to-floor screen, plush seating and an immersive 50 speaker Auro digital surround sound system. The digital images are delivered by a Doremi server and a Barco DLP digital projector, which offers the brightest light standards in the industry. The XD auditorium is designed to exhibit the newest movies every week, including 2D and RealD 3D pictures.

Cinemark takes pride in creating the best entertainment experience in the industry. In order to make movie-going as easy and enjoyable as possible, Cinemark focuses on offering more choices to their customers. For example, the new theatre will feature online Print at Home ticketing, available at www.cinemark.com. This will make it easy for patrons to purchase tickets in advance from the comfort of their home or office. Customers will be able to bypass lines at the box office and go directly to kiosks in the theatre lobby. Also, guests can download and purchase tickets through Cinemarks mobile applications that are available for iPhone and Android phones. Finally, to stay connected, customers can sign up online to receive free, weekly showtime emailers that contain online coupons for discounts at the concession stand and other weekly special offers.

Several grand opening activities and offers are planned for both Friday, January 9th and Saturday, January 10th; the new theatre will giveaway swag bags filled with Cinemark and movie-themed items to the first 50 ticket purchasers each day of opening weekend, while supplies last. A radio remote with 93.3 WFLZ is scheduled for Saturday, January 11th from 2p to 4p and US 103.5 WFUS is scheduled for Saturday, January 25th from noon to 2p. A complete listing of grand opening events, advance ticket purchases and showtime information can be found at www.cinemark.com.

ABOUT CINEMARK HOLDINGS, INC.

Cinemark is a leading domestic and international motion picture exhibitor, operating 506 theatres with 5,794 screens in 40 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of September 30, 2013. For more information, go to investors.cinemark.com.

LINK:	http://www.cinemark.com/pressreleasedetail.aspx?node_id=208166...
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