Sony Pixel Power calrec Sony

What Is Trustworthy AI?

01/03/2024

Artificial intelligence, like any transformative technology, is a work in progress - continually growing in its capabilities and its societal impact. Trustworthy AI initiatives recognize the real-world effects that AI can have on people and society, and aim to channel that power responsibly for positive change.

What Is Trustworthy AI? Trustworthy AI is an approach to AI development that prioritizes safety and transparency for those who interact with it. Developers of trustworthy AI understand that no model is perfect, and take steps to help customers and the general public understand how the technology was built, its intended use cases and its limitations.

In addition to complying with privacy and consumer protection laws, trustworthy AI models are tested for safety, security and mitigation of unwanted bias. They're also transparent - providing information such as accuracy benchmarks or a description of the training dataset - to various audiences including regulatory authorities, developers and consumers.

Principles of Trustworthy AI Trustworthy AI principles are foundational to NVIDIA's end-to-end AI development. They have a simple goal: to enable trust and transparency in AI and support the work of partners, customers and developers.

Privacy: Complying With Regulations, Safeguarding Data AI is often described as data hungry. Often, the more data an algorithm is trained on, the more accurate its predictions.

But data has to come from somewhere. To develop trustworthy AI, it's key to consider not just what data is legally available to use, but what data is socially responsible to use.

Developers of AI models that rely on data such as a person's image, voice, artistic work or health records should evaluate whether individuals have provided appropriate consent for their personal information to be used in this way.

For institutions like hospitals and banks, building AI models means balancing the responsibility of keeping patient or customer data private while training a robust algorithm. NVIDIA has created technology that enables federated learning, where researchers develop AI models trained on data from multiple institutions without confidential information leaving a company's private servers.

NVIDIA DGX systems and NVIDIA FLARE software have enabled several federated learning projects in healthcare and financial services, facilitating secure collaboration by multiple data providers on more accurate, generalizable AI models for medical image analysis and fraud detection.

Safety and Security: Avoiding Unintended Harm, Malicious Threats Once deployed, AI systems have real-world impact, so it's essential they perform as intended to preserve user safety.

The freedom to use publicly available AI algorithms creates immense possibilities for positive applications, but also means the technology can be used for unintended purposes.

To help mitigate risks, NVIDIA NeMo Guardrails keeps AI language models on track by allowing enterprise developers to set boundaries for their applications. Topical guardrails ensure that chatbots stick to specific subjects. Safety guardrails set limits on the language and data sources the apps use in their responses. Security guardrails seek to prevent malicious use of a large language model that's connected to third-party applications or application programming interfaces.

NVIDIA Research is working with the DARPA-run SemaFor program to help digital forensics experts identify AI-generated images. Last year, researchers published a novel method for addressing social bias using ChatGPT. They're also creating methods for avatar fingerprinting - a way to detect if someone is using an AI-animated likeness of another individual without their consent.

To protect data and AI applications from security threats, NVIDIA H100 and H200 Tensor Core GPUs are built with confidential computing, which ensures sensitive data is protected while in use, whether deployed on premises, in the cloud or at the edge. NVIDIA Confidential Computing uses hardware-based security methods to ensure unauthorized entities can't view or modify data or applications while they're running - traditionally a time when data is left vulnerable.

Transparency: Making AI Explainable To create a trustworthy AI model, the algorithm can't be a black box - its creators, users and stakeholders must be able to understand how the AI works to trust its results.

Transparency in AI is a set of best practices, tools and design principles that helps users and other stakeholders understand how an AI model was trained and how it works. Explainable AI, or XAI, is a subset of transparency covering tools that inform stakeholders how an AI model makes certain predictions and decisions.

Transparency and XAI are crucial to establishing trust in AI systems, but there's no universal solution to fit every kind of AI model and stakeholder. Finding the right solution involves a systematic approach to identify who the AI affects, analyze the associated risks and implement effective mechanisms to provide information about the AI system.

Retrieval-augmented generation, or RAG, is a technique that advances AI transparency by connecting generative AI services to authoritative external databases, enabling models to cite their sources and provide more accurate answers. NVIDIA is helping developers get started with a RAG workflow that uses the NVIDIA NeMo framework for developing and customizing generative AI models.

NVIDIA is also part of the National Institute of Standards and Technology's U.S. Artificial Intelligence Safety Institute Consortium, or AISIC, to help create tools and standards for responsible AI development and deployment. As a consortium member, NVIDIA will promote trustworthy AI by leveraging best practices for implementing AI model transparency.

And on NVIDIA
LINK: https://blogs.nvidia.com/blog/what-is-trustworthy-ai/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

27/03/2026

GatesAir Expands AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Dejero, Eutelsat, Others to Offer 'Field to Air' Demo at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Global NextGen TV Takes Center Stage at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

USSI Global Opens Media Transport Solutions Lab

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Net Insight Elevates Nimbra Edge to Govern Live Media Sys...

At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...

27/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovatio...

Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...

27/03/2026

Bitmovin s Player Web X Expands with Performance First Ad...

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...

27/03/2026

CS live Builds Future Ready OB Van With Riedel MediorNet...

Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...

27/03/2026

MPTS 2026 Unveils First Wave of Speakers Featuring BBC Sk...

130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary MPTS, the UK's largest and most influential event for the media, production and tech...

27/03/2026

Grass Valley and NVP Elevate LALIGA Broadcast Production...

Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...

27/03/2026

Appear Business Momentum Drives Leadership in Live Produc...

Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production Appear ASA (Appear, OSE:APR), a global leader in live production t...

27/03/2026

Lightware MX2 delivers rock-solid 4K60 HDMI 10-bit signal...

San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...

27/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Missi...

Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...

27/03/2026

Orban Collaborates with Sage on Virtualized EAS Technology Demo

Orban Collaborates with Sage on Virtualized EAS Technology Demo Brie Clayton March 26, 2026 0 Comments Sage Alerting Systems (SAS), in cooperation wit...

27/03/2026

Berklee Alums Bring GIANT to Broadway

Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...

26/03/2026

Audio-Technica and Extron Announce Microsoft Teams-Certified Enterprise Solutions

Extron and Audio-Technica have announced that their Design Solutions devices, Ce...

26/03/2026

SPORTEL Asia Returns to Singapore with 370 Participants from 35 Countries

SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...

26/03/2026

NAB 2026: LTN to Showcase Satellite-to-IP Migration Solutions

LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100). The C-Ban...

26/03/2026

Seattle Mariners Upgrade Center Field Video Display at T-Mobile Park with Daktronics

The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...

26/03/2026

Esports Nations Cup 2026 Names National Team Partners Across 100+ Countries

The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...

26/03/2026

NAB 2026: Telestream Expands Vantage Integration with Adobe Premiere, Media Encoder, and Frame.io

Telestream has announced expanded integration between its Vantage workflow platf...

26/03/2026

NAB 2026: FOR-A Brings Nippon TV's viztrick AiDi AI Production Tool to Market with NVIDIA

FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...

26/03/2026

CBS Sports Reaches New Long-Term Multiplatform Rights Agreement with the WNBA

CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...

26/03/2026

Zac Brown Band to Perform Sunday Night Baseball Open on NBC and Peacock

Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...

26/03/2026

2026 MLB Season Opens With Full Slate of National Games

Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...

26/03/2026

DIRECTV Adds Nine MLB Team Channels for 2026 Season

DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...

26/03/2026

Nationals.TV Now Available on Charter, Comcast, Cox, DIRECTV, Verizon Fios and More

Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...

26/03/2026

MLB.TV Launches on the ESPN App Starting Opening Day

Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...

26/03/2026

What's Next for Spotify and NAVER in Korea After a Stockholm Summit

Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...

26/03/2026

EastWest DrumX: Early access

Exclusive to ComposerCloud for first month Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...

26/03/2026

Dynamic Range Day 2026

Friday 27 March Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...

26/03/2026

ASMR Choir from SRM Sounds

Includes four separate instruments Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...

26/03/2026

IMPORTANT FEEDBACK: PESP 6

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...

26/03/2026

Why YEP Changed My Career (And Why It Might Change Yours)

By Matt Klein Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...

26/03/2026

CBS Sports Inks New WNBA Deal

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Apogee Insight Acquires PMA Research

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

NBC Announces Exclusive Coverage of Sail4th 250 Tall Ships in NYC

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

UK Group of media tech companies take the spotlight at NA...

28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...

26/03/2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026

Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026 Brie Clayton March 26, 2026 0 Comments New graphical configuration tool and...

26/03/2026

Bitfocus showcases complete control at NAB Show 2026

Bitfocus showcases complete control at NAB Show 2026 Brie Clayton March 26, 2026 0 Comments Continuing development drives advances in security, availa...

26/03/2026

Allen Media Group To Deploy Anoki ContextIQ

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

LG Announces New Premium FAST Channels

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

IABM to Host Breakfast Event at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nexstar Defends Tegna Deal in Calif. Court Filing

Share Copy link Facebook X Linkedin Bluesky Email...

26/03/2026

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast control capability

Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...