Ekstraklasa restart the league and sells international broadcasting rights posted: 22/05/2020
Ekstraklasa, the company managing the top-class football competitions in Poland, is selling international broadcasting rights to the league matches, restarted after the pandemic. It has already signed agreements regarding broadcasts in Great Britain and Ireland, Denmark, Sweden, Norway and Israel. Moreover, the contract regarding Germany, Austria and Switzerland has been expanded to include the broadcasting of up to 10 more matches. Further negotiations with the partners from Europe are ongoing. The Polish league is to be restarted on 29 May.
We wish to use the interest in our league, which is one of the first in Europe to be restarted after the outbreak of the pandemic, in order to promote the matches and our OTT service - Ekstraklasa.TV. Our strategy is to license broadcasting rights to 2 matches per each round on a non-exclusive basis. We negotiate directly with broadcasters, media rights sales agencies and intermediaries offering support on selected territories, as well as with external OTT platforms. On the basis of fully-executed agreements, matches of PKO Bank Polski Ekstraklasa will be broadcast in at least 16 territories this season and we expect the next contracts to be signed in May or at the beginning of June - commented Marcin Animucki, president of Ekstraklasa S.A.
On the basis of the executed contracts, in the current season 2 matches from each round of PKO Bank Polski Ekstraklasa will be shown in in the UK and Ireland on the free to air Canal 11 Free Sports channel, owned by Premier Media Sarl, which also broadcast La Liga, Liga NOS, MLS, Serie A oraz J1 League. The Polish matches will be available with English commentaries.
This is great news for football fans in the UK with the Polish PKO BP Ekstraklasa set to return to our screens. We're looking forward to bringing viewers two games live from each round live and completely free across TV platforms and via our FreeSports app - commented Richard Sweeney, COO of FreeSports.
Moreover, 2 matches from each round of PKO Bank Polski Ekstraklasa, both in 2019/20 and 2020/21 seasons, will be shown in Israel on the TV channels: Sport 1, Sport 1 HD, Sport 2, which broadcast among others French Ligue 1 and Belgian Pro League matches. Ekstraklasa has expanded its license agreement, regarding the seasons 2019/20 and 2020/21, with Sportdigital for up to 10 more matches. As a result, this television will show as many as 40 matches of PKO Bank Polski Ekstraklasa in Germany, Austria and Switzerland in the current season. It will also have the right to show selected matches on Eurosport channels with a 3-5 day delay. Moreover, the right to present 50 matches in the 2019/20 season, with the option to broadcast all of the remaining 88 matches of the Polish league, was acquired by the Spring Media agency, which will provide broadcasts of PKO Bank Polski Ekstraklasa on the basis of a single sub-license in Denmark, Sweden and Norway. The Scandinavians are preparing a broad promotional campaign, presenting top players in the league, as well as stadium atmosphere and emotions of fans during matches. The rights to show all matches of the Polish league based on exclusive licenses were already sold to 7 Balkan countries at the beginning of the season.
We are excited to join the Ekstraklasa to our premium rights portfolio and expose this unique league to the Israeli sports fans which we are sure be happy to follow - said Adar Zahavi, CEO Charlton Limited.
Direktesport is Norways largest sport streaming service and we are proud to present Ekstraklasa to our viewers in Norway. Polish people are by far the largest immigrant group in Norway and we are looking forward to serve both Polish and Norwegian viewers with high quality football - commented Helge Birkelund, Vice President Sport, Amedia.
Ekstraklasa was able to finalize new contracts with broadcasters so quickly thanks to many years of experience in production of the television signal and supplying it to broadcasters in Poland and other markets. Ekstraklasa Live Park, Ekstraklasa's production arm, has been producing match broadcasts for years, supplying signal transmission to BT Tower in London and having the entire process of delivering television broadcasts prepared in accordance with the needs of broadcasters and in the highest world quality - both in terms of technology, as well as the presentation itself. Ekstraklasa is also experienced in media rights sales of media rights on international markets.
Ekstraklasa wishes to use the restart of the league to promote Poland's top tier football matches among international soccer fans. The league hopes to gain more visibility and build an audience not only among the Polish people, particularly due to the fact that there are relatively many foreigners in the Polish league. Another great asset of the Ekstraklasa is that the matches are broadcasted in the highest, world-class quality.
Ekstraklasa should like to use the broadcasters' interest in Polish games to promote their own OTT application and platform - Ekstraklasa.TV, where all matches in the season are aired live and in the form of VOD. Matches are available all over the world - excluding Poland and seven Balkan countries covered with exclusive licence agreements - in the pay-per-view, monthly subscription and per season payment model.
The promotion of our streaming platform Ekstraklasa.TV is a key element of our negotiations with foreign partners. Using this unique opportunity, we also hope to further grow our subscriber base. We have just launched the Ekstraklasa.TV Android application, which will further expand the availability of our content. There are three times more Android device users than those of iOS . Therefore, we expect a significant increase in the num
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
Ekstraklasa restart the league and sells international broadcasting rights posted: 22/05/2020 
