Sony Pixel Power calrec Sony

Ekstraklasa restart the league and sells international broadcasting rights

22/05/2020

Ekstraklasa restart the league and sells international broadcasting rights posted: 22/05/2020

Ekstraklasa, the company managing the top-class football competitions in Poland, is selling international broadcasting rights to the league matches, restarted after the pandemic. It has already signed agreements regarding broadcasts in Great Britain and Ireland, Denmark, Sweden, Norway and Israel. Moreover, the contract regarding Germany, Austria and Switzerland has been expanded to include the broadcasting of up to 10 more matches. Further negotiations with the partners from Europe are ongoing. The Polish league is to be restarted on 29 May.

We wish to use the interest in our league, which is one of the first in Europe to be restarted after the outbreak of the pandemic, in order to promote the matches and our OTT service - Ekstraklasa.TV. Our strategy is to license broadcasting rights to 2 matches per each round on a non-exclusive basis. We negotiate directly with broadcasters, media rights sales agencies and intermediaries offering support on selected territories, as well as with external OTT platforms. On the basis of fully-executed agreements, matches of PKO Bank Polski Ekstraklasa will be broadcast in at least 16 territories this season and we expect the next contracts to be signed in May or at the beginning of June - commented Marcin Animucki, president of Ekstraklasa S.A.

On the basis of the executed contracts, in the current season 2 matches from each round of PKO Bank Polski Ekstraklasa will be shown in in the UK and Ireland on the free to air Canal 11 Free Sports channel, owned by Premier Media Sarl, which also broadcast La Liga, Liga NOS, MLS, Serie A oraz J1 League. The Polish matches will be available with English commentaries.

This is great news for football fans in the UK with the Polish PKO BP Ekstraklasa set to return to our screens. We're looking forward to bringing viewers two games live from each round live and completely free across TV platforms and via our FreeSports app - commented Richard Sweeney, COO of FreeSports.

Moreover, 2 matches from each round of PKO Bank Polski Ekstraklasa, both in 2019/20 and 2020/21 seasons, will be shown in Israel on the TV channels: Sport 1, Sport 1 HD, Sport 2, which broadcast among others French Ligue 1 and Belgian Pro League matches. Ekstraklasa has expanded its license agreement, regarding the seasons 2019/20 and 2020/21, with Sportdigital for up to 10 more matches. As a result, this television will show as many as 40 matches of PKO Bank Polski Ekstraklasa in Germany, Austria and Switzerland in the current season. It will also have the right to show selected matches on Eurosport channels with a 3-5 day delay. Moreover, the right to present 50 matches in the 2019/20 season, with the option to broadcast all of the remaining 88 matches of the Polish league, was acquired by the Spring Media agency, which will provide broadcasts of PKO Bank Polski Ekstraklasa on the basis of a single sub-license in Denmark, Sweden and Norway. The Scandinavians are preparing a broad promotional campaign, presenting top players in the league, as well as stadium atmosphere and emotions of fans during matches. The rights to show all matches of the Polish league based on exclusive licenses were already sold to 7 Balkan countries at the beginning of the season.

We are excited to join the Ekstraklasa to our premium rights portfolio and expose this unique league to the Israeli sports fans which we are sure be happy to follow - said Adar Zahavi, CEO Charlton Limited.

Direktesport is Norways largest sport streaming service and we are proud to present Ekstraklasa to our viewers in Norway. Polish people are by far the largest immigrant group in Norway and we are looking forward to serve both Polish and Norwegian viewers with high quality football - commented Helge Birkelund, Vice President Sport, Amedia.

Ekstraklasa was able to finalize new contracts with broadcasters so quickly thanks to many years of experience in production of the television signal and supplying it to broadcasters in Poland and other markets. Ekstraklasa Live Park, Ekstraklasa's production arm, has been producing match broadcasts for years, supplying signal transmission to BT Tower in London and having the entire process of delivering television broadcasts prepared in accordance with the needs of broadcasters and in the highest world quality - both in terms of technology, as well as the presentation itself. Ekstraklasa is also experienced in media rights sales of media rights on international markets.

Ekstraklasa wishes to use the restart of the league to promote Poland's top tier football matches among international soccer fans. The league hopes to gain more visibility and build an audience not only among the Polish people, particularly due to the fact that there are relatively many foreigners in the Polish league. Another great asset of the Ekstraklasa is that the matches are broadcasted in the highest, world-class quality.

Ekstraklasa should like to use the broadcasters' interest in Polish games to promote their own OTT application and platform - Ekstraklasa.TV, where all matches in the season are aired live and in the form of VOD. Matches are available all over the world - excluding Poland and seven Balkan countries covered with exclusive licence agreements - in the pay-per-view, monthly subscription and per season payment model.

The promotion of our streaming platform Ekstraklasa.TV is a key element of our negotiations with foreign partners. Using this unique opportunity, we also hope to further grow our subscriber base. We have just launched the Ekstraklasa.TV Android application, which will further expand the availability of our content. There are three times more Android device users than those of iOS . Therefore, we expect a significant increase in the num
LINK: https://www.live-production.tv/news/sports/ekstraklasa-restart-league-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

17/09/2026

Prime Video Embarks on Fifth Exclusive Season of Thursday Night Football With Innovation, Experience in Tow

Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...

17/09/2026

Teradek Launches Bolt 7 with Integrated 900MHz Data Pipeline

Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...

17/09/2026

DAZN Announces Three Executive Appointments

DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately. Patrick Delany has been appointe...

17/09/2026

Monumental Sports and Entertainment Announces Leadership Changes

Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...

17/09/2026

CP Communications and Red House Streaming Named 2026 Best of Florida Winners

CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...

17/09/2026

Scripps Sports and ION to Broadcast Shriners Childrens East-West Bowl

Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...

17/09/2026

espnW Announces Full Agenda for 2026 Women + Sports Summit

The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...

17/09/2026

PAMA and Shure Announce 2026 Mark Brunner Professional Audio Scholarship Recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

17/09/2026

LNK Group Migrates Five Networks to Grass Valley AMPP

Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...

17/09/2026

Net Insight Establishes Pan-Asian Live Media Network for Nimbra 520 Trials

Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...

17/09/2026

SVG Students to Watch: Adam Black, University of South Florida

After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...

17/09/2026

Image-Line & Antares reveal AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

17/09/2026

Gibson & Baggs unveil HiFi DNA pickup

Promises unprecedented realism, dynamic nuance and clarity Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...

17/09/2026

VSL introduce Synchron Cimbalom & World Percussion II

Two new libraries join percussion line-up VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...

17/09/2026

Arturia update the MiniFreak

Hardware & plug-in versions gain new features Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...

17/09/2026

Respected journalist Catalina Flrez to succeed Anton Enus as SBS World News presenter

Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...

17/09/2026

Call for Applications: South African Producers to Attend the Berlinale Co-Production Market Visitors Programme 2027

The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...

17/09/2026

5 Reasons to Join Calrec at IBC

Calrec brings leading audio solutions and long-term business value to IBC 2026 We're looking forward to meeting up with you all on 11-14th September in Amst...

17/09/2026

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

Streaming Content Ratings (SCR) Data Shifts to Daily Delivery Cadence, Mirroring...

17/09/2026

The Gauge: Poland | August 2026

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass-just 2 ...

17/09/2026

Warner Bros. Discovery reclaims top spot in Nielsen's August All Screens Video Landscape Report

Post-sports seasonal shift redistributes viewership across Poland, while streami...

17/09/2026

TVC and Globecast Join Hands to Unveil The Matrix - A Ne...

Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...

17/09/2026

Rise Broadcast Reveals 2026 Awards Shortlist

Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...

17/09/2026

CAPITOL BROADCASTING COMPANY AND THE CAROLINA HURRICANES EXTEND CONTENT PARTNERSHIP

RALEIGH, N.C. - Capitol Broadcasting Company (CBC) and Hurricanes Holdings annou...

17/09/2026

LNK Group Moves Five National Networks to Grass Valley AM...

Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...

17/09/2026

Introducing Adobe Photoshop Elements & Premiere Elements 2027

Introducing Adobe Photoshop Elements & Premiere Elements 2027 Brie Clayton September 17, 2026 0 Comments New tools make it easier than ever to enhance y...

17/09/2026

Scripps Research professor Li Ye named finalist for Blavatnik National Awards for Young Scientists

LA JOLLA, CA-While the brain orchestrates metabolic processes in the body, it al...

17/09/2026

The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap style

The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap sty...

17/09/2026

Official trailer released for Sky Original WAR

The bold, new legal drama starring Dominic West and Sienna Miller launches on Sky and NOW on 2nd OctThursday 17 September 2026 Official trailer released for Sk...

17/09/2026

AI safety needs more than rules. It needs evidence

Every week we read headlines about new threats from AI. From taking over jobs to disrupting critical infrastructure, spreading misinformation or even destroying...

17/09/2026

Arqiva selected by SANZAAR to deliver global distribution of 2026 international rugby programme

Arqiva selected by SANZAAR to deliver global distribution of 2026 international ...

17/09/2026

Widow\u2019s Bay triumphs as most decorated freshman comedy in Emmy history - PRESS RELEASE - Posted on 15 September 2026

CULVER CITY, CALIFORNIA This evening at the 78th Primetime Emmy Awards, Apple TV...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

17/09/2026

RT Statement: 2027 Eurovision Song Contest

RT Statement: RT is today confirming that its position regarding participation in the Eurovision Song Contest remains unchanged. RT will not participate in...

16/09/2026

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...

16/09/2026

SVG Cloud & Content Workflows Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Sports-media leaders explore how cloud, AI, and virtualization are transforming ...

16/09/2026

A Summer Catch: How the Women's Pro Baseball League Built a Broadcast Plan From ScratchIn Just Six Months

With a full crew on site in Springfield, deep access to players, and a growing d...

16/09/2026

The History of Concrete Contains More Surprises Than You Can Possibly Imagine

John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...

16/09/2026

Wavea release Flite V2

Powerful soft synth receives free update Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...

16/09/2026

Modartt launch Airteq

Physical-modelling experts launch pipe-based instrument Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...

16/09/2026

FL Studio & Antares launch AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

16/09/2026

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX500 support in MATEOS

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...

16/09/2026

Rohde & Schwarz launches new security scanner for large events at Security Expo 2026

Rohde & Schwarz launches new security scanner for large events at Security Expo ...

16/09/2026

Grass Valley Recognized with 2026 Technology and Enginee...

Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...

16/09/2026

Blackmagic Design Cameras Capture Harvard Law School Alumni Event

Blackmagic Design Cameras Capture Harvard Law School Alumni Event Brie Clayton September 16, 2026 0 Comments URSA Broadcast G2 and Pocket Cinema Camer...

16/09/2026

Nielsen Marketing Cloud Launches Data-Enrichment Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...