Sony Pixel Power calrec Sony

Ekstraklasa restart the league and sells international broadcasting rights

22/05/2020

Ekstraklasa restart the league and sells international broadcasting rights posted: 22/05/2020

Ekstraklasa, the company managing the top-class football competitions in Poland, is selling international broadcasting rights to the league matches, restarted after the pandemic. It has already signed agreements regarding broadcasts in Great Britain and Ireland, Denmark, Sweden, Norway and Israel. Moreover, the contract regarding Germany, Austria and Switzerland has been expanded to include the broadcasting of up to 10 more matches. Further negotiations with the partners from Europe are ongoing. The Polish league is to be restarted on 29 May.

We wish to use the interest in our league, which is one of the first in Europe to be restarted after the outbreak of the pandemic, in order to promote the matches and our OTT service - Ekstraklasa.TV. Our strategy is to license broadcasting rights to 2 matches per each round on a non-exclusive basis. We negotiate directly with broadcasters, media rights sales agencies and intermediaries offering support on selected territories, as well as with external OTT platforms. On the basis of fully-executed agreements, matches of PKO Bank Polski Ekstraklasa will be broadcast in at least 16 territories this season and we expect the next contracts to be signed in May or at the beginning of June - commented Marcin Animucki, president of Ekstraklasa S.A.

On the basis of the executed contracts, in the current season 2 matches from each round of PKO Bank Polski Ekstraklasa will be shown in in the UK and Ireland on the free to air Canal 11 Free Sports channel, owned by Premier Media Sarl, which also broadcast La Liga, Liga NOS, MLS, Serie A oraz J1 League. The Polish matches will be available with English commentaries.

This is great news for football fans in the UK with the Polish PKO BP Ekstraklasa set to return to our screens. We're looking forward to bringing viewers two games live from each round live and completely free across TV platforms and via our FreeSports app - commented Richard Sweeney, COO of FreeSports.

Moreover, 2 matches from each round of PKO Bank Polski Ekstraklasa, both in 2019/20 and 2020/21 seasons, will be shown in Israel on the TV channels: Sport 1, Sport 1 HD, Sport 2, which broadcast among others French Ligue 1 and Belgian Pro League matches. Ekstraklasa has expanded its license agreement, regarding the seasons 2019/20 and 2020/21, with Sportdigital for up to 10 more matches. As a result, this television will show as many as 40 matches of PKO Bank Polski Ekstraklasa in Germany, Austria and Switzerland in the current season. It will also have the right to show selected matches on Eurosport channels with a 3-5 day delay. Moreover, the right to present 50 matches in the 2019/20 season, with the option to broadcast all of the remaining 88 matches of the Polish league, was acquired by the Spring Media agency, which will provide broadcasts of PKO Bank Polski Ekstraklasa on the basis of a single sub-license in Denmark, Sweden and Norway. The Scandinavians are preparing a broad promotional campaign, presenting top players in the league, as well as stadium atmosphere and emotions of fans during matches. The rights to show all matches of the Polish league based on exclusive licenses were already sold to 7 Balkan countries at the beginning of the season.

We are excited to join the Ekstraklasa to our premium rights portfolio and expose this unique league to the Israeli sports fans which we are sure be happy to follow - said Adar Zahavi, CEO Charlton Limited.

Direktesport is Norways largest sport streaming service and we are proud to present Ekstraklasa to our viewers in Norway. Polish people are by far the largest immigrant group in Norway and we are looking forward to serve both Polish and Norwegian viewers with high quality football - commented Helge Birkelund, Vice President Sport, Amedia.

Ekstraklasa was able to finalize new contracts with broadcasters so quickly thanks to many years of experience in production of the television signal and supplying it to broadcasters in Poland and other markets. Ekstraklasa Live Park, Ekstraklasa's production arm, has been producing match broadcasts for years, supplying signal transmission to BT Tower in London and having the entire process of delivering television broadcasts prepared in accordance with the needs of broadcasters and in the highest world quality - both in terms of technology, as well as the presentation itself. Ekstraklasa is also experienced in media rights sales of media rights on international markets.

Ekstraklasa wishes to use the restart of the league to promote Poland's top tier football matches among international soccer fans. The league hopes to gain more visibility and build an audience not only among the Polish people, particularly due to the fact that there are relatively many foreigners in the Polish league. Another great asset of the Ekstraklasa is that the matches are broadcasted in the highest, world-class quality.

Ekstraklasa should like to use the broadcasters' interest in Polish games to promote their own OTT application and platform - Ekstraklasa.TV, where all matches in the season are aired live and in the form of VOD. Matches are available all over the world - excluding Poland and seven Balkan countries covered with exclusive licence agreements - in the pay-per-view, monthly subscription and per season payment model.

The promotion of our streaming platform Ekstraklasa.TV is a key element of our negotiations with foreign partners. Using this unique opportunity, we also hope to further grow our subscriber base. We have just launched the Ekstraklasa.TV Android application, which will further expand the availability of our content. There are three times more Android device users than those of iOS . Therefore, we expect a significant increase in the num
LINK: https://www.live-production.tv/news/sports/ekstraklasa-restart-league-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

13/08/2026

LaLiga Renews Broadcast Agreements with ESPN and DSports in South America Through 2031/32

LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...

13/08/2026

Rockstar Energy Open Builds Third Portland Show Around AI-Powered Vertical Feed, Remote Operators

Three days of skateboarding competitions, live music, and other programming will...

13/08/2026

IBC 2026: Matrox Video to Showcase IP and Software-Defined Technologies

Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14). The portfolio includ...

13/08/2026

IBC 2026: SMPTE to Present Sessions, Workshops, and Networking Events

SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...

13/08/2026

IBC 2026: Clear-Com to Showcase Communications Solutions

Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...

13/08/2026

Advanced Systems Group Appoints Eran Binyamin Zeitoun as Senior Technical Program Manager

Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...

13/08/2026

2026 SVG Venues & Teams Summit Heats Up Kaseya Center in Miami

Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues...

13/08/2026

MLB at Field of Dreams Returns as Netflix Joins the Effort, Leans Into Cinematic Look at Newly Permanent Ballpark

NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...

13/08/2026

IBC 2026: Oracle to Showcase Cloud Media Workflows

Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...

13/08/2026

IBC 2026: Dalet to Participate Accelerator Programme with AI Live Sports Workflow Demo

Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...

13/08/2026

Cox Media Group Announces Local Broadcast Deals with Orlando Magic and Charlotte Hornets

Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...

13/08/2026

Jnger Audio to Demonstrate Cloud-Based DTV+ Workflow at SET Expo 2026

J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...

13/08/2026

IBC 2026: Olympic Broadcasting Services to Receive International Honour for Excellence

IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...

13/08/2026

NESN Expands Red Sox Broadcast Distribution for Jimmy Fund Telethon

NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...

13/08/2026

LiveU and Panasonic LUMIX Launch Live Anywhere Mobile Production Workflow

LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...

13/08/2026

IBC 2026: Chyron to Showcase Sports Workflow Solutions

Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...

13/08/2026

Ratings Roundup: Pro Football Hall of Fame Game Draws 7 Million During Quiet August for Sports

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

13/08/2026

ESPN/ABC, NBC/Peacock, Prime Video Set National Slates for Year 2 of NBA Rights Deal

Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...

13/08/2026

VAEMI announce the Synterra

Company preview bio-interactive' synthesizer VAEMI have announced the upcoming launch of a new standalone bio-interactive' generative synthesizer....

13/08/2026

Ravine DSP update Inter::State

Plug-in host gains new Slot Scenes feature Ravine DSP have recently updated their innovative plug-in host, kitting it out with a new feature that brings yet...

13/08/2026

Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant ...

13/08/2026

CMG Expands Local Sports Offering With Two NBA Deals

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Olympic Broadcasting Services to receive IBC2026 Internat...

IBC today announced that its most prestigious honour, the International Honour for Excellence (IHFE), will be presented to Olympic Broadcasting Services (OBS), ...

13/08/2026

Dalet Demonstrates the Future of AI-Orchestrated Live Spo...

Dalet, a leading technology and service provider for media-rich organizations, today announced its participation in the IBC2026 Accelerator Media Innovation Pro...

13/08/2026

dzjinius to showcase new dzjinius on-set application at I...

dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its new application, dzjinius on-set , at IBC20...

13/08/2026

BCE Demonstrates Sovereign Cloud Media Workflows powered...

Broadcasting Center Europe (BCE), a leading European provider of media services, system integration and product development, will demonstrate an end-to-end sove...

13/08/2026

Clear-Com to Showcase Communications Solutions for Broadc...

Clear-Com is returning to IBC 2026, taking place September 11-14 in Amsterdam, Netherlands. At Stand 10.D29, Clear-Com will spotlight the award-winning FreeSpe...

13/08/2026

Leader to highlight advanced Test and Measurement solutio...

Test & measurement innovator, Leader Electronics of Europe, will showcase its comprehensive portfolio of Leader, PHABRIX and LeaderPhabrix test and measurement ...

13/08/2026

KRK Brings Advanced Wireless Control to Professional Monitoring With New V Series Five Studio MonitorsKRK Brings Advanced Wireless

KRK Brings Advanced Wireless Control to Professional Monitoring With New V Serie...

13/08/2026

Anthony Noack Captures Artist's Journey in Estonia with Blackmagic Design

Anthony Noack Captures Artist's Journey in Estonia with Blackmagic Design Brie Clayton August 12, 2026 0 Comments Solo filmmaker documents concept...

13/08/2026

ARRI Image Science makes its mobile debut in the HONOR Robot Phone

ARRI Image Science makes its mobile debut in the HONOR Robot Phone Brie Clayton August 12, 2026 0 Comments Hero image displays the HONOR Robot Phone, ...

13/08/2026

ASG Adds Eran Binyamin Zeitoun as Senior Technical Program Manager

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Vinten To Feature Manual, Robotic Camera Support Offerings At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

SMPTE Unveils IBC 2026 Plans

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

IP Showcase on the Water Announces Schedule for IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Spectrum, Optimum Ink New Deals for News Carriage and Ads

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

IAB Tech Lab Updates Privacy Standards

Share Copy link Facebook X Linkedin Bluesky Email...

13/08/2026

Suitest Highlights New AI-Powered Device Testing and Qual...

Suitest's Test Automation Platform Simplifies Video Quality Assurance, Monitoring, and Device Certification Across the OTT Ecosystem At IBC2026, Suitest, a...

13/08/2026

Cinegy showcases powerful, agile, cost-effective media so...

Cinegy GmbH, the premier provider of software-defined television technology, will have its key software solutions ready to demonstrate at SET Expo 2026 (18 20...

13/08/2026

Scripps Research establishes endowed chair honoring Peter K. Vogt, influential pioneer in cancer research

Scripps Research has established the Peter K. Vogt Endowed Chair, a new faculty ...

13/08/2026

New research offers fresh insights for how to make better vaccines

LA JOLLA, CA-A vaccine's molecular structure plays a key role in determining how the immune system responds and prepares to protect the body from future exp...

13/08/2026

Venera Technologies Showcases AI-Powered Innovations Across its Media QC Platform at IBC 2026

Venera Technologies Showcases AI-Powered Innovations Across its Media QC Platfor...

13/08/2026

Surviving Fred and Rose West: Inside Cromwell Street for U and U&W

New U and U&W Documentary Features Kathleen Richards, One of the Last Surviving Witnesses to Fred and Rose West Kathleen is Reunited with Childhood Friend and ...

13/08/2026

Official trailer released for the return of Tea with Judi Dench Coming to Sky Arts on 31st August

Thursday 13 August 2026 Official trailer released for the return of Tea with Ju...

13/08/2026

Dalet Demonstrates the Future of AI-Orchestrated Live Sports Workflows at IBC2026 Accelerator Programme

Dalet, a leading technology and service provider for media-rich organizations, t...

13/08/2026

Vale MP praises Wenvoe's broadcast role and engineering expertise

Wenvoe serves over 1 million people across South Wales 13 August 2026, Winchester, UK - Vale of Glamorgan MP, Kanishka Narayan, has praised the engineering exp...

13/08/2026

Event Marks New Season with the RT Concert Orchestra

RT 's Miriam O'Callaghan welcomed a range of specially invited guests to the National Concert Hall last week for a unique event to mark a new season wit...