Sony Pixel Power calrec Sony

ZEISS Demos One-Click Virtual Lens Tech for VFX and Compo...

09/05/2025

ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX in Stuttgart, Germany on May 7, this new breakthrough replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. The new ZEISS technology is part of the CinCraft ecosystem, which is dedicated to simplifying VFX workflows.

Compared to traditional lens and defocus effects tools which follow a filter-based approach, the emerging ZEISS technology leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence. It captures genuine lens characteristics such as sharpness, focus falloff, cat eye bokeh, chromatic aberration, distortion, and more.

The lack of ground truth' data for lens look characteristics makes it hard for post-production professionals to talk and apply the same visual language that cinematographers and directors expect, explains Jonathan Demuth, Product Manager for the ZEISS CinCraft ecosystem. ZEISS wants to close these gaps in communication by offering a reliable and predictable lens look solution for compositing artists which will improve the quality of photorealistic images. Lenses play an important role in the look of visual effects. That is why we want to provide VFX artists with matching digital lenses off the shelf', instead of brute force replicating lens characteristics from scratch.

As a lens manufacturer, ZEISS leverages its unique heritage in optics to offer an innovative approach for artists tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. This technology aims to reshape the way digital artists work with lenses.

We are focused on a one-click solution approach which provides access to digital lenses, that brings physical lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DoP does at a camera rental, Demuth adds. Moreover, not being restricted to ZEISS lenses, the technology has the possibility to freely create any lens look, then top it off with additional enhancement add-ons to deliver stunning results.

In a seminar at this year's FMX in Stuttgart, Germany, Europe's leading conference for Animation, Visual Effects, Interactive and Immersive Media, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal speculation of the potential impact on an artist's work (Wednesday, May 7, 2:30 PM). Attendees are invited to get their own hands-on impressions at the tech demo held in the ZEISS booth at the FMX Marketplace.

Digital compositors, VFX professionals and other interested parties are invited to visit the dedicated landing page to learn more about the technology and stay up to date on further developments: zeiss.com/virtual-lens-tech

Jonathan Demuth, Product Manager for ZEISS CinCraft

ZEISS Cinematography

ZEISS cinematography lenses have been advancing the film industry for more than 80 years and have received numerous honors, including three Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. Today, around the world, filmmakers choose ZEISS lenses for their productions.

The ZEISS cine lens portfolio now includes the Nano Prime family of six high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras in addition to the Lightweight Zoom LWZ.3 for Super 35 as well as the full frame Compact Prime CP.3 and CP.3 XD, and Cinema Zoom CZ.2. The high-end lens families Supreme Prime,Supreme Prime Radiance and Supreme Zoom Radiance combine a generous range of focal lengths in two different coating styles with unsurpassed quality for all types of cameras.

The ZEISS CinCraft ecosystem offers lens data-related services and products for visual effects and virtual production. CinCraft Scenario is a flexible real-time camera tracking system for use in various environments indoors and outdoors, both for live and post application and incorporating lens data for streamlined calibration. CinCraft Mapper provides frame-accurate lens distortion and shading data for compositing and matchmoving.

Headquartered in Oberkochen, Germany, ZEISS Cinematography is represented in: Los Angeles, California and White Plains, New York, USA; Mexico City, Mexico; Cambridge and London, UK; New Delhi, Mumbai, and Hyderabad, India; Beijing and Shanghai, China; Taipei, Taiwan; Singapore; and Tokyo, Japan.
LINK: https://kitplus.com/news/zeiss-demos-one-click-virtual-lens-tech-for-v...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

29/10/2026

Playmaker HQ Builds Out Player-Driven NFL Slate, Moves Bomani Jones Into New NYC Studio

Jameis Winston and Willie Colon are among current and former players hosting pro...

29/10/2026

SVG Students To Watch: Hope Durkee, University of Arkansas

After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...

29/10/2026

NHL's Andre Carrington on Expanding Local Broadcast Operations, Evolving Cloud Workflows, and What's Next

The National Hockey League is taking on a larger role in local game production w...

29/10/2026

Media Links Appoints Mikhail Zavalin Market Development Technical Specialist, EMEA

Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...

29/10/2026

Gravity Media Provides Broadcast and Media Infrastructure for 2026 IMF-World Bank Annual Meetings

Gravity Media delivered the live broadcast and media infrastructure for the 2026...

29/10/2026

Rise AV Names 23 Women to 2026 Elevate Leadership Program

Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...

29/10/2026

FIA Names AWS Official AI and Cloud Computing Partner

The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...

29/10/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Architect

Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...

29/10/2026

FloSports and Pac-12 Reach Media Partnership Making FloWrestling Exclusive Home of Pac-12 Wrestling

FloSports and the Pac-12 Conference have entered a media partnership that will b...

29/10/2026

TSN Announces Film Never Lies Grey Cup Playoffs Watchalong With Luke Willson

TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...

29/10/2026

Calrec White Paper: Freedom of Choice: How Calrecs Argo Ecosystem Is Redefining Production Economics

For decades, broadcasters have designed production around one rule: build for th...

29/10/2026

FOH Productions Builds Portable Video Flypack Around Riedel MediorNet, Artist and Bolero

Live event production company FOH Productions has built a portable camera switch...

29/10/2026

Gravity Media Marks 25 Years of Melbourne Cup Carnival Host Broadcast, Adds JockeyCam and Orbit Fusion

Gravity Media is marking its 25th year facilitating the host broadcast for the M...

29/10/2026

SVG GameDay, Ep. 37: Toronto Blue Jays Stefanie Wright - Representing Club & Country

In-venue and creative video staffers at the professional and collegiate level ha...

29/10/2026

LA28 Names Kathleen Kennedy Head of Ceremonies and Content

LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...

29/10/2026

NHL Productions' Centralized Broadcast Operation Hits Its Stride Across Six Clubs

In-house local telecasts have added new camera angles, graphics package, and dee...

29/10/2026

SVG New Sponsor Spotlight: ICAT Logistics' Jake Blount on Expanding Global Sports and Broadcast Logistics

In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...

29/10/2026

Musik Hack introduce Master Plan 2

Mastering plug-in treated to ground-up rebuild With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...

29/10/2026

HEDD Audio unveil the Type 40 System

New modular full-range monitoring system arrives Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...

29/10/2026

SGL Carbon and X-energy sign further supply contract

SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...

29/10/2026

Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows

Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...

29/10/2026

Gray's WDRB, WAVE Launch Multiplatform' Newsroom

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

SmallHD Unveils Focus 504 Monitor

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Taurus UCX Delivers Reliable BYOD Connectivity to LinkedI...

When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...

29/10/2026

Lightware Expands LARA Room Control With Stream Deck Int...

Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...

29/10/2026

Boston Conservatory Center Stage Presents Opera Masterpiece La Bohme

Boston Conservatory Center Stage Presents Opera Masterpiece La Boh me The Conservatory's production of the timeless opera will conclude the fall Center St...

29/10/2026

Netflix, Disney+ See Potential For More International Growth

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

FCC Fines Nexstar $80.5K to Settle Disputes

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Broadcasters Foundation Expands Scholarship Program

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Cable Hall of Fame Announces New 2027 Inductees

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

NewMedia LED installation hosts live AI conversations in...

NewMedia Creative Technology Studio combined a large LED character, directional voice capture and remotely hosted AI processing for AI HOST, its interactive ins...

29/10/2026

Extraordinary news project in Ukraine wins prestigious aw...

The Royal Television Society Technology Centre (RTS) presented its 2026 Special Recognition Award to Newsmax, Newsmax Ukraine, Broadcast Solutions and nxteditio...

29/10/2026

ASG Hires Bob Daniel as Storage and Workflow Solutions Architect

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

FCC Commissioner Olivia Trusty to Lead Cyber Trust Mark Launch

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Finland's MTV Oy Connects to Remote Guests With QuickLink StudioEdge

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

Report: CTV Ad Buyers Face a Dearth of Information' on Content

Share Copy link Facebook X Linkedin Bluesky Email...

29/10/2026

amaran Introduces the amaran Cam - the First Webcam That...

amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...

29/10/2026

Ella Purnell is back in the killer new trailer for Sweetpea Season 2

The Sky Original returns to screens on November 26Thursday 29 October 2026 Ella Purnell is back in the killer new trailer for Sweetpea Season 2Turn on cookies ...

29/10/2026

The city of the future looks to nature

In our increasingly climate conscious world, many cities are embracing nature, with more tree cover and open spaces such as parks, and restored wetlands, ponds,...

29/10/2026

Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf

Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf Partnership Includes Homecoming Golf's New Drink Cart Scramble Series Featuring Hig...

29/10/2026

ABC, AAM partner to advance trust in AI across global media through ethical AI certification

Oct. 29, 2026 - US-based Alliance for Audited Media (AAM) and the UK's ABC,...

29/10/2026

Slice Into GFN Thursday: Phantom Blade Zero' Launches on GeForce NOW

This Halloween week, GFN Thursday is delivering a fresh batch of gaming treats. Something wicked this blade comes. S-GAME's Phantom Blade Zero launches on ...

28/10/2026

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...

28/10/2026

MLB Network Brings Live Drone, Batting-Practice Livestream to Comprehensive Fall Classic Coverage

MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...

28/10/2026

Tech Focus, Digital Mics, Part 2 - Two Candidates on the Network

Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital Microphones may have come late to the digital table, but they...

28/10/2026

Tech Focus: Digital Mics, Part 1 - The Future Is Here

Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era About 25 years ago, a microphone manufa...

28/10/2026

WMSA Briefs FCC, NTIA, Congress and White House on Wireless Microphone Spectrum

The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...

28/10/2026

SVG-Sit Down: Inside the Telos Alliance with John Schur and Martin Dyster

The manufacturer's brands span a variety of markets, with a focus on radio, streaming, intercom Telos Alliance was at last month's IBC in Amsterdam onc...

28/10/2026

SPORTEL Monaco Draws Nearly 2,000 Attendees for Two Days of Deal Making and Networking

Companies presented latest offerings and explored opportunities in sports broadc...