
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX in Stuttgart, Germany on May 7, this new breakthrough replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. The new ZEISS technology is part of the CinCraft ecosystem, which is dedicated to simplifying VFX workflows.
Compared to traditional lens and defocus effects tools which follow a filter-based approach, the emerging ZEISS technology leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence. It captures genuine lens characteristics such as sharpness, focus falloff, cat eye bokeh, chromatic aberration, distortion, and more.
The lack of ground truth' data for lens look characteristics makes it hard for post-production professionals to talk and apply the same visual language that cinematographers and directors expect, explains Jonathan Demuth, Product Manager for the ZEISS CinCraft ecosystem. ZEISS wants to close these gaps in communication by offering a reliable and predictable lens look solution for compositing artists which will improve the quality of photorealistic images. Lenses play an important role in the look of visual effects. That is why we want to provide VFX artists with matching digital lenses off the shelf', instead of brute force replicating lens characteristics from scratch.
As a lens manufacturer, ZEISS leverages its unique heritage in optics to offer an innovative approach for artists tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. This technology aims to reshape the way digital artists work with lenses.
We are focused on a one-click solution approach which provides access to digital lenses, that brings physical lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DoP does at a camera rental, Demuth adds. Moreover, not being restricted to ZEISS lenses, the technology has the possibility to freely create any lens look, then top it off with additional enhancement add-ons to deliver stunning results.
In a seminar at this year's FMX in Stuttgart, Germany, Europe's leading conference for Animation, Visual Effects, Interactive and Immersive Media, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal speculation of the potential impact on an artist's work (Wednesday, May 7, 2:30 PM). Attendees are invited to get their own hands-on impressions at the tech demo held in the ZEISS booth at the FMX Marketplace.
Digital compositors, VFX professionals and other interested parties are invited to visit the dedicated landing page to learn more about the technology and stay up to date on further developments: zeiss.com/virtual-lens-tech
Jonathan Demuth, Product Manager for ZEISS CinCraft
ZEISS Cinematography
ZEISS cinematography lenses have been advancing the film industry for more than 80 years and have received numerous honors, including three Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. Today, around the world, filmmakers choose ZEISS lenses for their productions.
The ZEISS cine lens portfolio now includes the Nano Prime family of six high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras in addition to the Lightweight Zoom LWZ.3 for Super 35 as well as the full frame Compact Prime CP.3 and CP.3 XD, and Cinema Zoom CZ.2. The high-end lens families Supreme Prime,Supreme Prime Radiance and Supreme Zoom Radiance combine a generous range of focal lengths in two different coating styles with unsurpassed quality for all types of cameras.
The ZEISS CinCraft ecosystem offers lens data-related services and products for visual effects and virtual production. CinCraft Scenario is a flexible real-time camera tracking system for use in various environments indoors and outdoors, both for live and post application and incorporating lens data for streamlined calibration. CinCraft Mapper provides frame-accurate lens distortion and shading data for compositing and matchmoving.
Headquartered in Oberkochen, Germany, ZEISS Cinematography is represented in: Los Angeles, California and White Plains, New York, USA; Mexico City, Mexico; Cambridge and London, UK; New Delhi, Mumbai, and Hyderabad, India; Beijing and Shanghai, China; Taipei, Taiwan; Singapore; and Tokyo, Japan.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
23/04/2026
Dermot Bannon's Celebrity Super Spaces airs Sunday 26 April and 3 May on RT ...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
Tuesday 21 April 2026
A first look at The Cathy Newman Show, live from 27 April
Everything you need to know
Sky News has announced The Cathy Newman Show, a m...
21/04/2026
Tuesday 21 April 2026
Sky Sports to make ICC Women's T20 World Cup 2026 available to all
The opening matches for all the home nations plus final will be a...
21/04/2026
Comscore Continues Building Momentum in Local Measurement Through New Agreements...
21/04/2026
Summer is nearly here and Super Garden is returning to our screens to spark some gardening inspiration. The new series kicks off on Thursday 23 April at 7pm on ...
20/04/2026
A song that captures a moment can feel like magic. But when you uncover the story behind it-who made it, what inspired it, and the meaning woven into the lyrics...
20/04/2026
Ultra-compact 32-bit recorder set for launch
Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...
20/04/2026
Uncoming lightweight shotgun mic announced
Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...
20/04/2026
New 20-minute documentary explores iconic preamp
In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...
20/04/2026
Turn quick sketches into real drum grooves
Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...
20/04/2026
Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...
20/04/2026
Thomas Valter Director of Product Management, RTW
March 26, 2026
For users of the classic TouchMonitor, one obvious question is: what does the TMxCore offer...
20/04/2026
Fox Corporation Executives to Discuss Third Quarter Fiscal 2026 Financial Result...
19/04/2026
Now available in VST3, AU and AAX formats
Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...
19/04/2026
Wuppertal April 19, 2026
Riedel's SimplyLive Solution Powers Centralized V...
19/04/2026
Wuppertal April 19, 2026
Bridge Digital and Riedel Build Campus Wide ST 2110 N...
19/04/2026
Wuppertal April 19, 2026
Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...
19/04/2026
Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...
18/04/2026
Free software mixer now in public beta
Blackmagic Design are best known for their high-end video hardware and DaVinci Resolve editing software, but the latt...
17/04/2026
Versatile ribbon mic kit revealed
The latest arrival to the AEA line-up brings together three contrasting models from their Nuvo range, delivering a versati...
17/04/2026
Revealed following sold-out MPG Awards ceremony
Following another sold-out MPG Awards ceremony at The Troxy in London, the MPG have released a full list of ...
17/04/2026
17 Apr 2026
VEON to Release 1Q26 Earnings Update on May 13, 2026 Dubai and New York, April 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator (toge...
16/04/2026
At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...
16/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
16/04/2026
Compact unit offers hands-on plug-in control
Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...