Sony Pixel Power calrec Sony

ZEISS Demos One-Click Virtual Lens Tech for VFX and Compo...

09/05/2025

ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX in Stuttgart, Germany on May 7, this new breakthrough replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. The new ZEISS technology is part of the CinCraft ecosystem, which is dedicated to simplifying VFX workflows.

Compared to traditional lens and defocus effects tools which follow a filter-based approach, the emerging ZEISS technology leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence. It captures genuine lens characteristics such as sharpness, focus falloff, cat eye bokeh, chromatic aberration, distortion, and more.

The lack of ground truth' data for lens look characteristics makes it hard for post-production professionals to talk and apply the same visual language that cinematographers and directors expect, explains Jonathan Demuth, Product Manager for the ZEISS CinCraft ecosystem. ZEISS wants to close these gaps in communication by offering a reliable and predictable lens look solution for compositing artists which will improve the quality of photorealistic images. Lenses play an important role in the look of visual effects. That is why we want to provide VFX artists with matching digital lenses off the shelf', instead of brute force replicating lens characteristics from scratch.

As a lens manufacturer, ZEISS leverages its unique heritage in optics to offer an innovative approach for artists tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. This technology aims to reshape the way digital artists work with lenses.

We are focused on a one-click solution approach which provides access to digital lenses, that brings physical lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DoP does at a camera rental, Demuth adds. Moreover, not being restricted to ZEISS lenses, the technology has the possibility to freely create any lens look, then top it off with additional enhancement add-ons to deliver stunning results.

In a seminar at this year's FMX in Stuttgart, Germany, Europe's leading conference for Animation, Visual Effects, Interactive and Immersive Media, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal speculation of the potential impact on an artist's work (Wednesday, May 7, 2:30 PM). Attendees are invited to get their own hands-on impressions at the tech demo held in the ZEISS booth at the FMX Marketplace.

Digital compositors, VFX professionals and other interested parties are invited to visit the dedicated landing page to learn more about the technology and stay up to date on further developments: zeiss.com/virtual-lens-tech

Jonathan Demuth, Product Manager for ZEISS CinCraft

ZEISS Cinematography

ZEISS cinematography lenses have been advancing the film industry for more than 80 years and have received numerous honors, including three Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. Today, around the world, filmmakers choose ZEISS lenses for their productions.

The ZEISS cine lens portfolio now includes the Nano Prime family of six high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras in addition to the Lightweight Zoom LWZ.3 for Super 35 as well as the full frame Compact Prime CP.3 and CP.3 XD, and Cinema Zoom CZ.2. The high-end lens families Supreme Prime,Supreme Prime Radiance and Supreme Zoom Radiance combine a generous range of focal lengths in two different coating styles with unsurpassed quality for all types of cameras.

The ZEISS CinCraft ecosystem offers lens data-related services and products for visual effects and virtual production. CinCraft Scenario is a flexible real-time camera tracking system for use in various environments indoors and outdoors, both for live and post application and incorporating lens data for streamlined calibration. CinCraft Mapper provides frame-accurate lens distortion and shading data for compositing and matchmoving.

Headquartered in Oberkochen, Germany, ZEISS Cinematography is represented in: Los Angeles, California and White Plains, New York, USA; Mexico City, Mexico; Cambridge and London, UK; New Delhi, Mumbai, and Hyderabad, India; Beijing and Shanghai, China; Taipei, Taiwan; Singapore; and Tokyo, Japan.
LINK: https://kitplus.com/news/zeiss-demos-one-click-virtual-lens-tech-for-v...
See more stories from tvbay

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

27/10/2026

Soundevice Digital release Royal Compressor XT

Popular compressor plug-in upgraded Soundevice Digital have just released a new plug-in that builds on the success of their much-loved Royal Compressor. Ava...

27/10/2026

H715 Reference headphones from ADAM Audio

First closed-back headphone design unveiled ADAM Audio's second pair of headphones have just been announced, introducing a flagship open-back design tha...

27/10/2026

Native Instruments launch Massive XL

Popular soft synth overhauled Native Instruments have just announced the launch of Massive XL, the latest version of their hugely popular flagship soft synt...

27/10/2026

Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary test applications

Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary t...

27/10/2026

Ad-Hoc News: aconnic AG prolongs existing debt financing facility of EUR 23 million

aconnic AG (ISIN: DE000A0LBKW6), Munich, is prolongin an existing debt financing...

27/10/2026

Sky announces new stand-up comedy showcase series John Bishops Comedy Night at The Coliseum

Tuesday 27 October 2026 Sky announces new stand-up comedy showcase series John ...

27/10/2026

TorunCAMERIMAGE. November 2026

Toru , Poland 2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm Seminar Room Join us along with special guests to celebrate the 2026 FilmL...

27/10/2026

Adam Lastiwka on composing sound for Gears of War: E-Day

When the picture tells you what to doFor Lastiwka, the difference between writing a soundtrack and writing a standalone piece of music is what informs the next ...

27/10/2026

Arvato Systems joins the Bundesverband Direktvertrieb Deutschland e.V. (BDD) as a recommended cooperation partner

Arvato Systems Joins the Bundesverband Direktvertrieb Deutschland E. v. (BDD) as...

27/10/2026

Apple Creator Studio adds powerful new AI features and even more creative tools - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today introduced transformative updates to Apple Cre...

27/10/2026

Apple unveils new iMac with M6 - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities in its striki...

27/10/2026

Apple introduces the new 14-inch MacBook Pro with M6 - PRESS RELEASE - Posted on 27 October 2026

CUPERTINO, CALIFORNIA Apple today announced the new 14-inch MacBook Pro with M6,...

26/10/2026

NoiseWorks Audio launch Complete Bundle

Combining four plug-ins aimed at vocal and dialogue work NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...

26/10/2026

RME introduce the ADI-2/4 Pro EX

Boasts improved A-D & D-A specs RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...

26/10/2026

AgileTV launches Play+ the new TV service for the Nordic region together with local teleoperator lcom

The company has partnered with the telecom provider lcom to launch Play , its n...

26/10/2026

YouView joins ChangeTheFace to help advance inclusion in technology

YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026 Building a more inclusive technology industry takes shared action. That's w...

26/10/2026

YouView celebrates double CSI Awards win with EE TV

YouView celebrates double CSI Awards win with EE TVOct 26, 2026 We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...

26/10/2026

Teaser Trailer Released: The Trip to the Northern Lights, starring Steve Coogan and Rob Brydon

The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...

26/10/2026

Building trust in trade: How IECEE supports the EU-Mercosur agreement

As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...

26/10/2026

ToruCAMERIMAGE. November 2026

Toru , Poland 2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm Seminar Room Join us along with special guests to celebrate the 2026 FilmL...

26/10/2026

Comscore to Announce Third Quarter 2026 Financial Results

Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...

26/10/2026

Apple gives iPad mini its biggest update ever - PRESS RELEASE - Posted on 26 October 2026

CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...

25/10/2026

Yamaha CK76 joins stage piano range

New 76-key model joins the CK61 and CK88 Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...

24/10/2026

Sample Logic launch Quadra plug-in

Creative morphing multi-effects with X-Y control Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...

23/10/2026

fedDSP launch ECO delay plug-in

Creative and versatile echo effect fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...

23/10/2026

UJAM release DETUNICORN

A FREE hypersaw synth in time for Halloween UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...

23/10/2026

Adhoc notification: SGL Carbon sells its former Carbon Fiber facility in Moses Lake (USA)

(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...

23/10/2026

Supercast Launches Email Newsletter Feature, Allowing Top Creators to Reach Fans in New Ways

Supercast Launches Email Newsletter Feature, Allowing Top Creators to Reach Fans...

23/10/2026

The Dyers Caravan Park: A Merry Elfing Christmas (w/t) coming to Sky and NOW

Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026 The Dyers' Caravan Park: A Merry Elfin...

23/10/2026

Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series

Friday 23 October 2026 Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series Sky Sports has launched Minus 1, a new social series that pairs th...

23/10/2026

iPhone Duo arrives at Apple Store locations worldwide - PHOTOS - Posted on 23 October 2026

On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple...

22/10/2026

Roland launch two new Boutique synths

The JUPITER-08 polysynth and n/vision wavetable Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...

22/10/2026

Akai Pro release MPK Mini Plus II

New creative tools and colour display Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...

22/10/2026

aconnic website back online following precautionary security measure

aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...

22/10/2026

Focusrite and Klevgrand launch Altitude Harmony

Focusrite and Klevgrand launch Altitude Harmony Today, Focusrite and Klevgrand announce Altitude Harmony the first plugin in our partnership. Altitude Har...

22/10/2026

Developers bring incredible new app experiences to iPhone\u00A0Duo - UPDATE - Posted on 22 October 2026

Starting this Friday, iPhone Duo users can discover amazing apps and games optim...

22/10/2026

Dr Marie Cassidy Investigates Ireland's Last Witch Trial in new documentary

Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...

21/10/2026

Young Journalist Award 2026: final three revealed

Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...

21/10/2026

GForce relaunch with new website, subscriptions & freebies

M-Tron Select & Axxess free until 1 December 2026 Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...

21/10/2026

DDMF release OberComp

A simplified approach to multiband compression DDMF's latest plug-in has been designed to simplify the process of applying multiband compression, and in...

21/10/2026

Arturia expand MiniFreak with new 49-key version

Full-size keys, more controls and XYZ touch matrix. Arturia have announced the release of the MiniFreak 49, a larger version of their six-voice hybrid synth...

21/10/2026

U confirms celebrity line-up for Stacey Dooley Sleeps Over seventh series

Stacey Dooley Sleeps Over returns for a seventh series in 2027, with Stacey Dooley MBE getting exclusive access to the homes and lives of Kerry Katona, Lauryn G...

21/10/2026

UKTV expands FAST portfolio with eight new channels

Expansion builds on broadcasters successful FAST launch and grows portfolio to 12 channels New channels dedicated to iconic brands including Top Gear, EastEnde...

21/10/2026

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Television Viewing Platforms

Comscore Launches New Monthly Report Highlighting Ad Exposure Figures Across Tel...

21/10/2026

Saorsat is closing in early 2028

Since 2012, Saorsat has provided coverage in areas where Saorview reception may be challenged. Services from RT , TG4 and Oireachtas TV are currently available ...

20/10/2026

UJAM release Beatmaker & Usynth Bounce

Inspired by late-90s & early-2000s R&B, hip-hop & club music UJAM have just introduced two new virtual instruments that bring together a versatile selection...

20/10/2026

Groove Synthesis release 3rd Wave Terminal

Synth gains free editor & librarian application Back at Superbooth 2026, Groove Synthesis gave us a sneak preview of a desktop software application that off...

20/10/2026

Calrec appoints Video Progetti as Italian partner

With more than 30 years in the Italian broadcast market, Video Progetti will offer the complete Calrec range, giving broadcasters the freedom to choose and scal...

20/10/2026

Focusrite Control 2 updates: MIDI control, Auto Gain improvements, and more

Focusrite Control 2 updates: MIDI control, Auto Gain improvements, and more Focusrite Control 2 has received a series of updates, including the introduction...