
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX in Stuttgart, Germany on May 7, this new breakthrough replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. The new ZEISS technology is part of the CinCraft ecosystem, which is dedicated to simplifying VFX workflows.
Compared to traditional lens and defocus effects tools which follow a filter-based approach, the emerging ZEISS technology leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence. It captures genuine lens characteristics such as sharpness, focus falloff, cat eye bokeh, chromatic aberration, distortion, and more.
The lack of ground truth' data for lens look characteristics makes it hard for post-production professionals to talk and apply the same visual language that cinematographers and directors expect, explains Jonathan Demuth, Product Manager for the ZEISS CinCraft ecosystem. ZEISS wants to close these gaps in communication by offering a reliable and predictable lens look solution for compositing artists which will improve the quality of photorealistic images. Lenses play an important role in the look of visual effects. That is why we want to provide VFX artists with matching digital lenses off the shelf', instead of brute force replicating lens characteristics from scratch.
As a lens manufacturer, ZEISS leverages its unique heritage in optics to offer an innovative approach for artists tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. This technology aims to reshape the way digital artists work with lenses.
We are focused on a one-click solution approach which provides access to digital lenses, that brings physical lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DoP does at a camera rental, Demuth adds. Moreover, not being restricted to ZEISS lenses, the technology has the possibility to freely create any lens look, then top it off with additional enhancement add-ons to deliver stunning results.
In a seminar at this year's FMX in Stuttgart, Germany, Europe's leading conference for Animation, Visual Effects, Interactive and Immersive Media, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal speculation of the potential impact on an artist's work (Wednesday, May 7, 2:30 PM). Attendees are invited to get their own hands-on impressions at the tech demo held in the ZEISS booth at the FMX Marketplace.
Digital compositors, VFX professionals and other interested parties are invited to visit the dedicated landing page to learn more about the technology and stay up to date on further developments: zeiss.com/virtual-lens-tech
Jonathan Demuth, Product Manager for ZEISS CinCraft
ZEISS Cinematography
ZEISS cinematography lenses have been advancing the film industry for more than 80 years and have received numerous honors, including three Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. Today, around the world, filmmakers choose ZEISS lenses for their productions.
The ZEISS cine lens portfolio now includes the Nano Prime family of six high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras in addition to the Lightweight Zoom LWZ.3 for Super 35 as well as the full frame Compact Prime CP.3 and CP.3 XD, and Cinema Zoom CZ.2. The high-end lens families Supreme Prime,Supreme Prime Radiance and Supreme Zoom Radiance combine a generous range of focal lengths in two different coating styles with unsurpassed quality for all types of cameras.
The ZEISS CinCraft ecosystem offers lens data-related services and products for visual effects and virtual production. CinCraft Scenario is a flexible real-time camera tracking system for use in various environments indoors and outdoors, both for live and post application and incorporating lens data for streamlined calibration. CinCraft Mapper provides frame-accurate lens distortion and shading data for compositing and matchmoving.
Headquartered in Oberkochen, Germany, ZEISS Cinematography is represented in: Los Angeles, California and White Plains, New York, USA; Mexico City, Mexico; Cambridge and London, UK; New Delhi, Mumbai, and Hyderabad, India; Beijing and Shanghai, China; Taipei, Taiwan; Singapore; and Tokyo, Japan.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
31/07/2026
Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...
31/07/2026
Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...
31/07/2026
RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...
31/07/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...
30/07/2026
A new take on classic algorithmic reverbs
Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...
30/07/2026
Save up to 30% on virtual instruments & plug-ins
Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...
30/07/2026
ActiveAnalogue technology powers new flagship modular console
A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...
30/07/2026
Up to 22dBA of passive attenuation
The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...
30/07/2026
As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...
30/07/2026
Luxembourg, July 30, 2026 -- SES S.A. announces financial results for the three and six months ended June 30, 2026.
H1 2026 Performance
( million) H1 2026
a...
30/07/2026
Thursday 30 July 2026
Which WSL matches are Sky Sports showing on the 2026/27 opening weekend?
The season will kick off on Friday 4 September with Manchester ...
30/07/2026
Thursday 30 July 2026
Enjoy discounts on the iPhone Air, plus 5Gb speeds with U...
30/07/2026
Broadcaster John Creedon explores Ireland's rich musical heritage Sunday 2 A...
29/07/2026
Organisation team up with TI:ME USA
Founded in 2019 with the aim of helping educators to embrace new music technology, Technology in Music Education (TiME U...
29/07/2026
Doubling & chorus processor gets an overhaul
Acon Digital have just launched the latest version of their free voice-doubling and chorus plug in. Multiply 2 ...
29/07/2026
New Pultec-inspired pedal revealed
The latest addition to the Origin Effects line-up brings the legendary Pultec EQ into pedal format. Based on the EQP-1A, ...
29/07/2026
Rohde & Schwarz showcases unified next-generation broadcasting ecosystem at SET ...
29/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
29/07/2026
Comscore to Announce Second Quarter 2026 Financial ResultsRESTON, VA, July 29, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
29/07/2026
Luxembourg, July 29, 2026 - SES, a leading space solutions company, was selected by LATAM Airlines to provide multi-orbit inflight connectivity service to its g...
29/07/2026
Wednesday 29 July 2026
Hayu is coming to Sky, bringing fan-favourite franchises...
29/07/2026
RT launches Unsolved, a true crime podcast, presented by crime journalist Barry Cummins and presenter Katja Mia.
Unsolved is a weekly podcast exploring unsol...
28/07/2026
Baxandall-inspired hardware EQ overhauled
TK Audio's Baxandall-inspired hardware EQ unit has just made a return, bringing the popular unit back into the...
28/07/2026
D700 system gains new live-focused rackmount surface
Asparion have just announced an expansion of their D700 control surface range, introducing a new model ...
28/07/2026
Contribution to Europe's technological autonomy in the key industry telecommunications
aconnic AG (ISIN: DE000A0LBKW6), Munich, starts commercial shipments...
28/07/2026
Press Release: Doverunner completes Farncombe Security Watermark Robustness Tes...
28/07/2026
Tuesday 28 July 2026
Football is back on Sky Sports following its most watched ...
28/07/2026
RT Raidi na Gaeltachta, RT Radio 1, RT One and RT Player to showcase the best of the reels, rhymes and rambles from Comhaltas Fleadh Cheoil na h ireann 202...
28/07/2026
Through a wide range of perspectives, this documentary looks at how Ireland might navigate one of the defining political questions of the future
Wednesday, Jul...
27/07/2026
New app turns vocal percussion into polished loops
Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...
27/07/2026
Latest MPE-capable instrument completes Pure Trilogy line-up
Sonora Cinematic have just released the third and final instalment in their series of acoustic ...
27/07/2026
Emulates four varieties of optical compression
The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...
27/07/2026
Optical & FET compressors join 500-series line-up
At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...
27/07/2026
SES Space & Defense to provide always-on LEO Relay Services (LRS) to Starlab via...
27/07/2026
All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...
27/07/2026
Apple today announced AppleCare One - a new way for customers to protect multipl...
27/07/2026
Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...
27/07/2026
Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...
25/07/2026
New app turns vocal percussion into polished loops
Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...
25/07/2026
Saturday 25 July 2026
First look revealed for YAGA, a seductive mystery thrille...
24/07/2026
First string library captured at Studio Richter Mahr
The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...
24/07/2026
Official emulation of Blackbird Studios reverb chamber
In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...
24/07/2026
Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...
24/07/2026
Article courtesy of postPerspective
Read the article
While Toy Story 5 maintai...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...