Sony Pixel Power calrec Sony

ZEISS Demos One-Click Virtual Lens Tech for VFX and Compo...

09/05/2025

ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX in Stuttgart, Germany on May 7, this new breakthrough replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. The new ZEISS technology is part of the CinCraft ecosystem, which is dedicated to simplifying VFX workflows.

Compared to traditional lens and defocus effects tools which follow a filter-based approach, the emerging ZEISS technology leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence. It captures genuine lens characteristics such as sharpness, focus falloff, cat eye bokeh, chromatic aberration, distortion, and more.

The lack of ground truth' data for lens look characteristics makes it hard for post-production professionals to talk and apply the same visual language that cinematographers and directors expect, explains Jonathan Demuth, Product Manager for the ZEISS CinCraft ecosystem. ZEISS wants to close these gaps in communication by offering a reliable and predictable lens look solution for compositing artists which will improve the quality of photorealistic images. Lenses play an important role in the look of visual effects. That is why we want to provide VFX artists with matching digital lenses off the shelf', instead of brute force replicating lens characteristics from scratch.

As a lens manufacturer, ZEISS leverages its unique heritage in optics to offer an innovative approach for artists tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. This technology aims to reshape the way digital artists work with lenses.

We are focused on a one-click solution approach which provides access to digital lenses, that brings physical lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DoP does at a camera rental, Demuth adds. Moreover, not being restricted to ZEISS lenses, the technology has the possibility to freely create any lens look, then top it off with additional enhancement add-ons to deliver stunning results.

In a seminar at this year's FMX in Stuttgart, Germany, Europe's leading conference for Animation, Visual Effects, Interactive and Immersive Media, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal speculation of the potential impact on an artist's work (Wednesday, May 7, 2:30 PM). Attendees are invited to get their own hands-on impressions at the tech demo held in the ZEISS booth at the FMX Marketplace.

Digital compositors, VFX professionals and other interested parties are invited to visit the dedicated landing page to learn more about the technology and stay up to date on further developments: zeiss.com/virtual-lens-tech

Jonathan Demuth, Product Manager for ZEISS CinCraft

ZEISS Cinematography

ZEISS cinematography lenses have been advancing the film industry for more than 80 years and have received numerous honors, including three Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. Today, around the world, filmmakers choose ZEISS lenses for their productions.

The ZEISS cine lens portfolio now includes the Nano Prime family of six high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras in addition to the Lightweight Zoom LWZ.3 for Super 35 as well as the full frame Compact Prime CP.3 and CP.3 XD, and Cinema Zoom CZ.2. The high-end lens families Supreme Prime,Supreme Prime Radiance and Supreme Zoom Radiance combine a generous range of focal lengths in two different coating styles with unsurpassed quality for all types of cameras.

The ZEISS CinCraft ecosystem offers lens data-related services and products for visual effects and virtual production. CinCraft Scenario is a flexible real-time camera tracking system for use in various environments indoors and outdoors, both for live and post application and incorporating lens data for streamlined calibration. CinCraft Mapper provides frame-accurate lens distortion and shading data for compositing and matchmoving.

Headquartered in Oberkochen, Germany, ZEISS Cinematography is represented in: Los Angeles, California and White Plains, New York, USA; Mexico City, Mexico; Cambridge and London, UK; New Delhi, Mumbai, and Hyderabad, India; Beijing and Shanghai, China; Taipei, Taiwan; Singapore; and Tokyo, Japan.
LINK: https://kitplus.com/news/zeiss-demos-one-click-virtual-lens-tech-for-v...
See more stories from tvbay

Europe Stories

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

29/05/2025

Japan's Music Finds the World: How Streaming and Fandoms Are Powering a New Global Chapter

Japan's music scene is entering an exciting new chapter. Long known for its ...

29/05/2025

Webinar and Report: State Broadband Rate Regulation

Webinar and Report: State Broadband Rate Regulation May 29, 2025 Network Economics News Cartesian presents key findings from our latest report for...

29/05/2025

ABC auditing first retailers in IAB Europe Certification Programme

We're pleased to be working with Nectar360 (Sainsbury's retail media business) and Albert Heijn, who are in the latter stages of the compliance audit an...

29/05/2025

Mahindra Thar ROXX brings Dolby Atmos for an elevated entertainment experience

May 29 2025, 23:30 (PDT) Mahindra Thar ROXX brings Dolby Atmos for an elevated entertainment experience First to the world: 4-channel immersive audio with D...

29/05/2025

U&Gold celebrates 50 years of The Good Life with a one-off retrospective special fronted by Dame Penelope Keith

LONDON - 29th May 2025: Fifty years ago, The Good Life made its debut. Now, the ...

29/05/2025

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Repor...

29/05/2025

2025-05-29

Apple today introduced new Logic Pro updates for Mac and iPad, supercharging beat making and producing. The innovative Stem Splitter feature now offers even gre...

29/05/2025

Dragon Hearts - RT documentary follows cancer survivors united through dragon boat racing

Dragon Hearts- RT documentary follows cancer survivors united through the power...

29/05/2025

2FM Go Live at Major Music Festivals Across Summer 2025

2FM is hitting the road this summer, broadcasting live from Ireland's biggest music festivals, starting with Forbidden Fruit this June Bank Holiday weekend....

29/05/2025

Aistear an Amhrin RT series reveals fascinating stories behind Ireland's most popular songs

Aistear an Amhr in RT series reveals fascinating stories behind Ireland's ...

28/05/2025

All the Ways It's Even Easier To Discover Your Next Favorite Podcast on Spotify

Spotify is all about bringing you closer to the voices and stories you love. Tha...

28/05/2025

Como o Spotify continua impulsionando a indstria musical brasileira

A ind stria musical do Brasil est passando por uma transforma o hist rica - e o Spotify segue iluminando esse caminho. A vers o mais recente do relat rio Loud...

28/05/2025

How Spotify Continues To Supercharge Brazil's Music Industry

Brazil's music industry is in the midst of a historic transformation-and Spotify continues to help illuminate the path. Our most recent Loud & Clear report,...

28/05/2025

The Latest Spotify Data Shows EU Artists Generated a Record-Breaking 1.7B in 2024

Spotify's commitment to transparency and artist empowerment continues to res...

28/05/2025

VIZ Media Confirms Acquisition of One-Punch Man Season 3

VIZ Media Confirms Acquisition of One-Punch Man Season 3 San Francisco, CA May 27, 2025 VIZ Media Get ready, heroes! VIZ Media is excited to officially...

28/05/2025

Harmonic Transforms MDU Broadband Connectivity With New SeaStar Node

SAN JOSE, Calif. - May 28, 2025 - Harmonic (NASDAQ: HLIT) today announced the launch of its new SeaStar Optical Node, redefining broadband connectivity for low...

28/05/2025

Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation

Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and...

28/05/2025

RTjr unveils exciting summer line-up of homegrown content, backing world-class, award-winning Irish animation

This summer, RT , in collaboration with Ireland's vibrant independent produc...

28/05/2025

Super Garden 2025 Winner Revealed

Debbie Brophy has been crowned the winner of Super Garden 2025. The garden design challenge, now in its 16th series, has once again showcased the extraordinary ...

27/05/2025

aconnic reduces emissions by 30% in 2024 and improves sustainability rating with Carbon Disclosure Project (CDP)

aconnic AG (ISIN: DE000A0LBKW6), Munich, published the 2024 Corporate Carbon Foo...

27/05/2025

2025-05-27

Since launching in 2008, the App Store has been a safe and trusted place for users and a vibrant marketplace for developers to grow their businesses around the ...

27/05/2025

RT appoints new Head of Podcasting

RT is pleased to announce the appointment of Hugh Ormond to the new role, Head of Podcasting, following an internal competition. In this pivotal role to the ...

27/05/2025

RT Opening Statement: Joint Oireachtas Committee

RT will meet with the Joint Oireachtas Committee for Arts, Media, Communications, Culture and Sport on Wednesday 28th May, 2025. The Committee identified a nu...

27/05/2025

TCL Brings Dolby Atmos FlexConnect to 2025 QD-Mini LED TVs

May 27 2025, 07:00 (PDT) TCL Brings Dolby Atmos FlexConnect to 2025 QD-Mini LED TVs Dolby Atmos FlexConnect to power forthcoming wireless speaker through t...

23/05/2025

New 5G satellite technology by an international research team advances global mobile connectivity

New 5G satellite technology by an international research team advances global mo...

23/05/2025

RT Update: RT VEP 2025

In an email to RT staff this evening, RT Director General stated as follows: Dear colleagues, RT 's VEP 2025 is now closed. I can confirm that we receiv...

23/05/2025

VEON and Engro Corporation Advance to Closing Pioneering Infrastructure Partnership in Pakistan Following Regulatory Approvals

23 May 2025 VEON and Engro Corporation Advance to Closing Pioneering Infrastruc...

23/05/2025

RT Radio 1 presents The Prompt A new eight-part series showcasing fresh Irish writing, curated by Ireland's leading literary voices

Featuring guest writers Edel Coffey, Mike McCormack, Sin ad Moriarty, Dave Rudde...

22/05/2025

Team Vortex races ahead with Calrec's support

Calrec fuels young talent by backing local students in the F1 in Schools programme...

22/05/2025

SES Space & Defense to Provide Hybrid Space-Based Architecture to U.S. Department of Defense

Secure integrated multi-orbit network (SIMON ) delivered by SES Space & Defense ...

22/05/2025

Zurich Instruments and Rohde & Schwarz to back the National Quantum Computing Testbed Facility in Australia

Zurich Instruments and Rohde & Schwarz to back the National Quantum Computing Te...

22/05/2025

Rohde & Schwarz Satellite Industry Day 2025: Connecting the world with New Space and 5G NTN technologies

Rohde & Schwarz Satellite Industry Day 2025: Connecting the world with New Space...

22/05/2025

Riedel Premieres Easy5G and RefCam Live Systems in High-Profile Bundesliga Soccer Matchup

Wuppertal May 22, 2025 Riedel Premieres Easy5G and RefCam Live Systems in High...

22/05/2025

Harmonic Showcases Breakthrough Solutions to Drive Premium Broadband Experiences at Fiber Connect 2025

SAN JOSE, Calif. - May 22, 2025 - Harmonic (NASDAQ: HLIT) today announced that t...

22/05/2025

Introducing RedNet TNX

Introducing RedNet TNX We're pleased to introduce RedNet TNX, the latest addition to the RedNet range and our first Thunderbolt interface specifically de...

22/05/2025

RT to Commission All Christian Worship Content from the Independent Sector

In line with the published New Direction strategy, RT has launched a commissioning process that will see all Christian Worship content on RT 's video platf...

22/05/2025

Thales Reinforces Commitment to Malaysia at LIMA 2025 with New Leadership and Contracts Awarded

Facebook Twitter LinkedIn As a strategic partner in helping Malaysia achie...

22/05/2025

Tonight on RT Prime Time, the reality behind online negative masculinity

Prime Time speaks to Charleen Murphy, an influencer whose online harassment turned into a real-world attack Tonight, Prime Time hosts a special programme focus...

22/05/2025

RT Today show and Mercier Press announce the winner of new novelist competition

RT 's Today show, in conjunction with Ireland's oldest publishing house Mercier Press, have announced Ireland's newest published author. Rebecca M...

21/05/2025

Spotify Electrifies CMA Fest 2025: Here's All You Need To Know

When CMA Fest springs to life in Nashville each year, Spotify House is always one of the top destinations-and 2025 will be no different. For the sixth year, Spo...

21/05/2025

A New Way for Fans To Get Hyped for New Albums Is Here-Meet the Upcoming Releases Hub

Marking a first, Spotify has launched the Upcoming Releases hub-a destination so...

21/05/2025

SGL Carbon Annual General Meeting elects new Supervisory Board member

At todays Annual General Meeting, the shareholders of SGL Carbon SE discharged the Board of Management and Supervisory Board for the 2024 fiscal year and approv...

21/05/2025

Basilica of Our Lady of Aparecida Enhances Intercom Infrastructure

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/05/2025

Blue Man Group Puts Clear-Com's FreeSpeak Icon to the Test in Las Vegas

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/05/2025

VOICE-NO! Brits call time on long voice notes

Wednesday 21 May 2025 Brits call for voice notes to be capped at two minutes after research reveals the nation is suffering from VNF - Voice Note Fatigue Voice...

21/05/2025

ElastiFlow and Rohde & Schwarz collaborate to deliver unmatched network traffic insights

ElastiFlow and Rohde & Schwarz collaborate to deliver unmatched network traffic ...

21/05/2025

Arvato Systems receives gold award at Service Provider Award in the category AI as a Service Provider

Arvato Systems Receives Gold Award at Service Provider Award in the Category AI...