macom establishes innovation centre

AV consultants macom Group has launched a new innovation centre, which will house the Business Innovation Team (BIT), who will support macom project teams in the implementation of customer projects. The BIT will also developing new service products, such as the macomSCOPE consulting process, the monthly technology trend report and the digital reality applications macomROOM and macomVIZ.

With five employees under the management of Christian Schweizer, BIT is based at macomLAB in Eislingen/Fils near G ppingen.

macom BIT is a part of the growth and innovation strategy of the macom Group. We have brought together technology and process experts with a business background. Technology alone no longer solves problems today. It's the processes that are simplified, made more flexible and more efficient through the targeted use of technology and thus offer our customers added value. It is no longer enough to be just a technology expert, explains Bj rn Jensen, MD of macom Group.

AV technology planning projects have undergone major changes over the past ten years. The digital transformation has accelerated technological development, while at the same time giving technology a strategic component. Today, technology selection for customers has a direct impact on the achievement of business goals, as technology in the rooms becomes a productive part. This requires a new consulting approach for digitalisation projects, he added.

Companies must be supported at an early stage when there is no specific project yet. Especially on the corporate workspace area comprehensive consulting is necessary. It's no longer just about technologies but about corporate goals, strategies, work processes and communication cultures that need to be supported by media technology, explains Christian Schweizer.

That s why we at BIT have developed the macomSCOPE consulting process. The aim is to harmonise the wishes, needs and requirements of the planned use cases and later users with the technological possibilities in the run-up to a planning project, Our regular technology trend scouting is also important for macomSCOPE. We constantly monitor the AV/IT market for new technological developments and check these for their benefit for use cases and customer requirements. We coordinate our activities directly with manufacturers and give them feedback. In a monthly trend report we inform our subscribers and our project teams about the results, said Christian Schweizer.

macomROOM offers responsible AV technology departments a tool to easily market AV standard room concepts in their own companies. The macomROOM application is based on a specially developed engine that contains all elements of the customer rooms and can be called in real time, comparable to an auto-configurator. Offices, interactive workspaces and innovation laboratories are brought to life in early stages of the planning phase. This helps to find the right room type. The software can configure and visualise planned rooms with mixed reality glasses, tablets or notebooks in real time. This accelerates the planning process, facilitates customer decisions and creates more transparency for the planned implementation.

macomVIZ is based on the same engine, but in contrast to macomROOM it does not serve to visualise standardised environments, but offers the possibility to display individual environments such as retail and event areas in different variants.

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